Marketing For Growth
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Market Your Way To Growth
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Author : Philip Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2012-12-26
Market Your Way To Growth written by Philip Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-26 with Business & Economics categories.
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press
The Economist Marketing For Growth
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Author : Iain Ellwood
language : en
Publisher: Profile Books
Release Date : 2014-01-09
The Economist Marketing For Growth written by Iain Ellwood and has been published by Profile Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-09 with Business & Economics categories.
Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can play an equally important role in how revenues translate into profit. Growth is also about becoming a better business by being smarter or more efficient, and growing in a sustainable way. This involves developing and improving products, processes and standard of service. Marketers have their ear to the ground and therefore are often the first to pick up on changing customer needs and behaviour and the forces at play in markets. This increases the impact marketing should have on all those aspects of a business. The book is in three parts: the first part explores who are the most valuable customers, the second the most effective ways to drive revenue growth and the third the best ways to improve profitability. It combines insight and practical guidance, and is supported by a wealth of hard data and anecdotal evidence based on the experiences of a wide range of business in Britain, America, Europe and Asia. Among the firms featured are Amazon, China Mobile, Dove, Goldman Sachs, Haier, ING Direct, Lenovo, Mini, Procter & Gamble, Red Bull, Target, Twitter, Virgin and Zara.
Marketing For Growth
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Author : I. I. Ellwood
language : en
Publisher: Wiley
Release Date : 2013-09-10
Marketing For Growth written by I. I. Ellwood and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-10 with Business & Economics categories.
How to transform any company's marketing function into a non-stop engine of business growth The one unbreakable rule of today's global business jungle is "Grow or Die". In Marketing for Growth, an internationally recognized marketing strategist clearly explains how to turbo-charge your company's marketing function so that it delivers the kind of high-energy, non-stop business growth you need to survive and thrive. You'll discover how to gauge the impact of your current marketing function and how to transform it into a powerful driver of all the major elements of sustainable growth, including product development and improvement, more efficient processes, and superb customer service. Examines each part of the growth lifecycle and provides you with analytic tools for measuring marketing's impact on your company and for setting achievable growth targets Shows you how to identify your most valuable customers and cultivate strong bonds of loyalty with them Draws upon a wealth of hard data and anecdotal evidence gleaned from a wide range of businesses in Britain, America, Europe, and Asia Features examples from top firms, including Amazon.com, China Mobile, Dove, Goldman Sachs, Haier, ING, Lenovo, Mini, Procter & Gamble, Red Bull, Target, Twitter, Virgin, Zara, and others Shares the insights of a leading international marketing strategist with more than two decades' experience in Japan, Hong Kong, the Netherlands, and the United States
Marketing For Business Growth
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Author : Theodore Levitt
language : en
Publisher: McGraw-Hill Companies
Release Date : 1974
Marketing For Business Growth written by Theodore Levitt and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Business & Economics categories.
Marketing For Growth
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Author : The Economist
language : en
Publisher: The Economist
Release Date : 2014-01-28
Marketing For Growth written by The Economist and has been published by The Economist this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-28 with Business & Economics categories.
The Economist: Marketing for Growth is a guide to how marketing can and should become a business's most important driver of growth. Marketers play a crucial role in generating revenue, and they can play an equally important role in how revenues translate into profit. They can help a company achieve growth by being smarter or more efficient than its competitors, and do so in a sustainable way. Marketers have their ear to the ground and therefore are often the first to pick up on changing customer needs and behavior, and the forces at play in markets. This informs the development and improvement of products, processes and standard of service. The book explores how to identify the most valuable customers, the most effective ways to drive revenue growth, and the best ways to improve profitability. It combines insight and practical guidance, and is supported by a wealth of hard data and anecdotal evidence from a wide range of business in Britain, America, Europe and Asia, including Amazon, China Mobile, Dove, Goldman Sachs, Haier, ING Direct, Lenovo, Mini, Procter & Gamble, Red Bull, Target, Twitter, Virgin and Zara.
Marketing Moves
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Author : Philip Kotler
language : en
Publisher: Harvard Business Press
Release Date : 2002
Marketing Moves written by Philip Kotler and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. The problem, says internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee, is that marketing has not kept pace with the markets. In today's world, customers are scarce-not products-and classic marketing needs to be deconstructed, redefined, and broadened to reflect this new reality. Marketing Moves describes the next transformational imperative for marketing-and for any organization competing in our customer-ruled, technology-driven marketplace. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers in both the marketplace and the marketspace. And it appoints marketing as the lead driver in shaping and implementing this new strategy. The means for accomplishing this lies in a radically new marketing paradigm the authors call holistic marketing -a dynamic concept derived from the electronic connectivity and interactivity among companies, customers, and collaborators. This new paradigm combines the best of traditional marketing with new digital capabilities to build long-term, mutually satisfying relationships and co-prosperity among all key stakeholders. Outlining a framework for implementing holistic marketing that calls for integrating customer demand management, internal and external resource allocation, and network collaboration-the authors show how holistic marketing can enable companies to: - Identify new value opportunities for renewing their markets - Efficiently create the most promising new value offerings - Deliver products, services, and experiences that more precisely match individual customer requirements - Consistently operate at the highest level of product quality, service, and speed Thought-provoking and practical, Marketing Moves shows how to build a complete marketing platform primed for the challenges and opportunities of a customer-centric world. AUTHORBIO: Philip Kotler is the S.C. Johnson Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management at Northwestern University in Chicago. Dipak C. Jain is Dean of the Kellogg Graduate School of Management. Suvit Maesincee is a Professor of Marketing at the Sasin Graduate Institute of Business Administration at Chulalongkorn University in Bangkok, Thailand.
Marketing Performance
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Author : Thomas Bauer
language : en
Publisher: John Wiley & Sons
Release Date : 2016-05-26
Marketing Performance written by Thomas Bauer and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-26 with Business & Economics categories.
Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investor's mindset, and it deals with the most pressing marketing performance questions. This isn't a work of theory. This is a hands-on guide to better marketing for top managers, neatly packaged into ten concise chapters that are just right for a short-haul flight. Learn how to: Increase sales with smarter fund allocation Reduce marketing costs without sacrificing effectiveness Strengthen the role of marketing with quantified ROI Build capabilities for sustainable performance improvements Marketing Performance delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business.
The Growth Marketer S Playbook
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Author : Jim Huffman
language : en
Publisher:
Release Date : 2018-10-20
The Growth Marketer S Playbook written by Jim Huffman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-20 with Marketing categories.
Imagine if you had the exact playbook used by today's top startups to grow a business online. That's what Jim Huffman is giving you with The Growth Marketer's Playbook. In this honest how-to guide, VC advisor & startup founder, Jim Huffman, serves up the exact growth marketing strategies he uses to help companies achieve explosive growth.
Marketing Growth Secret
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Author : Roberto Liccardo
language : en
Publisher:
Release Date : 2017-10-20
Marketing Growth Secret written by Roberto Liccardo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-20 with categories.
Ranked #1 in:Marketing > ResearchE-commerce > Auctions & Small BusinessThis book presents proven marketing, growth hacking, PR and brand strategies that any entrepreneur can put immediately into action. Marketing Growth Secret is not another AirBnB or Uber case study, but an actionable guide on how to scale your startup or small business and make money. Whether you are a digital marketer looking for innovative techniques or a business owner looking for new ways to bring clients to your doorstep, this book will help you achieve growth. Marketing Growth Secret also analyzes the success (and failure) of hundreds of startups in achieving breakthrough growth, presenting you with patterns and an actionable framework to serve as guidelines for your business and marketing strategies.Discover: * How to achieve growth in your organization, integrating step-by-step, actionable strategies; * How to integrate growth hacking into your existing marketing strategies instead of choosing one approach or the other;* The patterns underlying the recent success of a hundred startups divided by industry;* The mistakes to avoid in building your startup, analyzing the stories of over one hundred startups that have failed; * What growth hacking is, and how to adopt a growth hacking mindset; * Learn the P.I.B.: an agile marketing framework for your marketing strategy.The marketing & growth hacks collected in the book:AcquisitionGet anyone's email and........Hit their inboxFind out your competitors marketing tool stackChatbots to grow your funnelImmediately Improve SEO Rankings Through Relevant linksThe rules behind Social Media GrowthFacebook - find out your competitors likes and audienceFacebook - automatically invite all friendsFacebook - Find B2B ClientsLinked - The LinkedIn hackTwitter - the golden rulesInstagram - Growth through Instagram SEOYouTube - Improve your rankingsPinterest - Massively Grow Your AudienceActivation"SEEN IN" hack to gain credibilityContent experiments on Google platformSplit-testing 101Personal branding: become an authorityAnatomy of the perfect landing pageLeverage InfluencersRetentionAuto-like on Twitter everything your clients postAutomatically Schedule Thousands of Tweets5 Tips to retain your usersRevenuesGrowth Marketing Tools for building your Revenue funnel
Internal Marketing
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Author : Tatsuya Kimura
language : en
Publisher: Taylor & Francis
Release Date : 2017-04-21
Internal Marketing written by Tatsuya Kimura and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-21 with Business & Economics categories.
Establishing, developing, or promoting a brand or product in a market stems from aligning of divisions within an organization, with the perspective of providing value to customers – an idea which is known as internal marketing. Unlike external marketing, internal marketing ensures that organizational divisions are aligned in the marketing strategies, so that the resultant external marketing is effective and not impeded by internal shortcomings. This book provides a comprehensive review of internal marketing research and illustrates the role of internal marketing in enhancing the capabilities of a company’s internal resources. Putting forward a guiding principle for business practices by considering such questions from a multilateral perspective, this book is a must-read for practitioners and academics alike.