Marketing For Hotels And Restaurants
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Marketing For Hotels And Restaurants
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Author : Rodney Martin
language : en
Publisher:
Release Date : 1986
Marketing For Hotels And Restaurants written by Rodney Martin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Hotels categories.
Marketing Management For The Hospitality Industry
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Author : Allen Z. Reich
language : en
Publisher: John Wiley & Sons
Release Date : 1997-04-07
Marketing Management For The Hospitality Industry written by Allen Z. Reich and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-04-07 with Business & Economics categories.
The only advanced marketing textbook specifically focused on thehospitality industry . . . The time when you could run a hospitality business with nothingbut a friendly smile and a strong work ethic has passed. Dining,lodging, and entertaining habits are changing rapidly as theinformation age revolutionizes the world economy. More than ever,businesses must focus their marketing efforts on specific segmentswithin the market. Success in the hospitality industry demands thatyou develop the cutting-edge decision-making skills necessary foreffective strategic market management. Marketing Management for the Hospitality Industry providescomprehensive coverage of marketing from both long- and short-termperspectives. Each chapter is an actual component of an overallstrategic marketing model, and the book's easy-to-read, hands-onapproach simplifies complex material and enables you to graspdifficult concepts quickly and completely. Inside you'll find: * How-to's for planning long- and short-term marketingstrategies * Examples of successful marketing strategies * Specific techniques for analyzing markets * Strategic development and administrative aspects ofmarketing * Sample strategic marketing plans that clearly demonstrate howmarketing strategies are applied in both the lodging andfoodservice segments of the industry * Tips on integrating marketing strategy with overall businessstrategy * Numerous charts and tables that support the text and clarifydifficult points Whether you are a marketing manager, general manager of a hotelor restaurant, corporate manager, or a student eager to make yourmark on the industry, with this indispensable guide you willsharpen your competitive edge, reach the customers you need, andmake the most of every opportunity to help your business grow.
Efficient Marketing Concept For Hotels And Restaurants
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Author : Frank Höchsmann
language : de
Publisher: BoD – Books on Demand
Release Date : 2020-12-30
Efficient Marketing Concept For Hotels And Restaurants written by Frank Höchsmann and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-30 with Business & Economics categories.
After the Corona crisis, the development of a new Marketing concept is imperative and vital, especially for medium-sized privately managed hotels and restaurants. This Marketing concept helps to increase sales, save time, give structures, control costs, but also to win new customers and motivate regular customers to return. In times like these, a stringent Marketing concept offers the opportunity to use scarce financial resources specifically for Marketing measures. Spontaneous decisions, impulse actions or Marketing mis-investments are no longer necessary. This Marketing concept provides a comprehensible guideline, which, if implemented correctly, leads to demonstrable and well-deserved success.
Hospitality Marketing Management
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Author : Robert D. Reid
language : en
Publisher: Van Nostrand Reinhold Company
Release Date : 1989
Hospitality Marketing Management written by Robert D. Reid and has been published by Van Nostrand Reinhold Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Business & Economics categories.
Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. Includes coverage of tourism marketing Features new material on marketing technology and it's implications in the hospitality industry Offers international coverage Provides new, applications approach to the discipline of marketing
Marketing For Hospitality And Tourism 5 E
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Author : Philip Kotler
language : en
Publisher: Pearson Education India
Release Date : 2018
Marketing For Hospitality And Tourism 5 E written by Philip Kotler and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Hospitality industry categories.
Handbook Of Hospitality Marketing Management
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Author : Haemoon Oh
language : en
Publisher: Routledge
Release Date : 2009-11-04
Handbook Of Hospitality Marketing Management written by Haemoon Oh and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-04 with Business & Economics categories.
This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
Marketing Hotels And Restaurants Into The 90 S
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Author : Melvyn Greene
language : en
Publisher:
Release Date : 1987
Marketing Hotels And Restaurants Into The 90 S written by Melvyn Greene and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Caterers and catering categories.
Hospitality Marketing
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Author : David Bowie
language : en
Publisher: Routledge
Release Date : 2007-03
Hospitality Marketing written by David Bowie and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03 with Business & Economics categories.
Hospitality Marketing: an introduction takes a unique approach to outlining marketing processes in the hospitality industry.Ideal for those new to the topic of marketing, this text contextualises the subject for the hospitality sector. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages, as would the hospitality marketing manager: * BEFORE customers visit the hotel / restaurant, the marketing task is to research the market, manage customer expectations and motivate trial purchase through product / service development, pricing, location, distribution and marketing communication.* DURING the service encounter, the task is to meet or exceed customer expectation by managing the physical evidence, service processes and employee behaviour.* AFTER the service encounter, the task is to audit quality and customer satisfaction, and promote a longer term mutually beneficial relationship with customers through relationship marketing initiative.Hospitality Marketing is a complete learning resource, with real-life examples, case studies and exercises in the text, plus an accompanying website which provides solutions to the exercises, further case studies and links to relevant sites to support both students and lecturers.
Marketing Hotels And Restaurants Into The 90s
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Author : Melvyn Greene
language : en
Publisher: Avi Publishing Company
Release Date : 1987
Marketing Hotels And Restaurants Into The 90s written by Melvyn Greene and has been published by Avi Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Business & Economics categories.
Marketing Leadership In Hospitality
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Author : Robert C. Lewis
language : en
Publisher: Van Nostrand Reinhold Company
Release Date : 1989
Marketing Leadership In Hospitality written by Robert C. Lewis and has been published by Van Nostrand Reinhold Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Business & Economics categories.
