Marketing Leadership In Hospitality
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Marketing Leadership In Hospitality
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Author : Robert C. Lewis
language : en
Publisher:
Release Date : 2000-02-18
Marketing Leadership In Hospitality written by Robert C. Lewis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-02-18 with Business & Economics categories.
Marketing is the strongest weapon in the hospitality world today. The aim of this textbook is to help students and professionals make the necessary connection between their business and the consumer of that business.
Marketing Leadership In Hospitality And Tourism
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Author : Stowe Shoemaker
language : en
Publisher: Prentice Hall
Release Date : 2006-10-20
Marketing Leadership In Hospitality And Tourism written by Stowe Shoemaker and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-20 with Business & Economics categories.
Marketing Leadership In Hospitality And Tourism
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Author : Stowe Shoemaker
language : en
Publisher: Prentice Hall
Release Date : 2007
Marketing Leadership In Hospitality And Tourism written by Stowe Shoemaker and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
How do you gain a sustainable competitive advantage in today's global hospitality industry? Are there ways to attract and keep a customer over the course of a lifetime? Marketing Leadership in Hospitality and Tourism, Fourth Edition addresses the marketing strategies and tactics known to be effective in the industry such as strategic pricing and revenue management, customer loyalty programs, proven communication mixes, and more! Each chapter explores how to market services and the hospitality experience from both an academic and industry point of view. Case studies, international examples, web exercises and intriguing interviews help readers learn about marketing and also about the industry itself.
Marketing Leadership In Hospitality
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Author : Robert C. Lewis
language : en
Publisher: Van Nostrand Reinhold Company
Release Date : 1989
Marketing Leadership In Hospitality written by Robert C. Lewis and has been published by Van Nostrand Reinhold Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Hospitality industry categories.
Marketing Leadership In Hospitality
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Author : Lewis
language : en
Publisher:
Release Date : 1996-12-01
Marketing Leadership In Hospitality written by Lewis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-12-01 with categories.
Marketing Leadership In Hospitality
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Author : Robert C. Lewis
language : en
Publisher:
Release Date : 1997-01-01
Marketing Leadership In Hospitality written by Robert C. Lewis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-01-01 with categories.
Marketing Leadership In Hospitality
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Author : Lewis
language : en
Publisher:
Release Date : 2000-02-01
Marketing Leadership In Hospitality written by Lewis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-02-01 with categories.
Strategic Hospitality Leadership
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Author : Russell Arthur Smith
language : en
Publisher: John Wiley & Sons
Release Date : 2011-01-25
Strategic Hospitality Leadership written by Russell Arthur Smith and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-25 with Business & Economics categories.
Doing business in the tourism and hospitality scene in Asia can be very interesting and rewarding but also poses many challenges. Not many books have been written on the hospitality industry in Asia. Strategic Hospitality Leadership makes a useful contribution, providing the first specialized approach to the business of hospitality in Asia. The book is an invaluable resource of reference and insightful compendium by contributors who are the Cornell School of Administration's alumni, the Cornell-Nanyang Institute of Hospitality Management faculty, and members of its Joint Advisory Board. Their varied backgrounds and profound appreciation of the complexities in building enterprises from the ground up, or expanding an on-going business organization are the types of first-hand knowledge and perspective that is beneficial, informative, and inspirational to industry veterans and students alike. These contributors include chief executives and senior management of hotels and resorts, serviced apartments, restaurants, and food and beverage groups, who have been successful in Asia. Strategic Hospitality Leadership provides readers with the collective wisdom of these successful top executives on a range of topics including brand management, strategic direction, service, marketing, human resource, crisis management, business growth, leadership, portfolio management, best practices, and development. The book will help current and future leaders address major issues that are being and will continue to be confronted in the hospitality industry in Asia, and aims to increase the success of new entrants into Asia.
Marketing For Hospitality And Tourism
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Author : Philip Kotler
language : en
Publisher:
Release Date : 2010
Marketing For Hospitality And Tourism written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Hospitality industry categories.
THE most widely used Hospitality marketing book this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors' expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the book's position as the definitive source for information on hospitality marketing.
Tourism Hospitality And Digital Transformation
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Author : Kayhan Tajeddini
language : en
Publisher: Routledge
Release Date : 2019-10-08
Tourism Hospitality And Digital Transformation written by Kayhan Tajeddini and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-08 with Business & Economics categories.
Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies.