Marketing Foundations Personalization
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Marketing Foundations Personalization
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Author :
language : en
Publisher:
Release Date : 2017
Marketing Foundations Personalization written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
Learn the principles of marketing personalization, and strategies to put personalization to work in your campaigns.
Marketing Foundations Personalization
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Author : Chris Goward
language : en
Publisher:
Release Date : 2017
Marketing Foundations Personalization written by Chris Goward and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
Personalized Digital Advertising
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Author : Diaz Nesamoney
language : en
Publisher: FT Press
Release Date : 2015-03-31
Personalized Digital Advertising written by Diaz Nesamoney and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-31 with Business & Economics categories.
This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it! Digital advertising and marketing are undergoing a massive, data-driven transformation: practically everything you thought you knew about them is obsolete. In Personalized Digital Advertising: How Data and Technology Are Transforming How We Market, pioneering entrepreneur Diaz Nesamoney demystifies the newest technologies, showing non-technical marketers how to use them to precisely target every message to every individual. First, Nesamoney explores the current state of digital advertising, reviewing best practices for maximizing personalization through long-familiar data and targeting technologies. Next, he introduces powerful recent innovations, presenting new best practices for deepening and extending personalization with: New data management platforms Advanced solutions for offline, mobile, and location data Powerful new ad production and serving technologies Nesamoney then previews emerging disruptive technologies and personalization approaches, from social data to new techniques for anticipating user intent. He concludes by introducing the Digital Advertising Technology Stack: a visual schematic showing how multiple products and technologies come together to radically improve advertising personalization and performance. Personalized Digital Advertising will be an indispensable resource for wide audiences of CMOs and marketing professionals, brand managers, media and creative directors, creative team members, and all students of digital advertising and marketing.
Internet Marketing
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Author : Carolyn F. Siegel
language : en
Publisher:
Release Date : 2004
Internet Marketing written by Carolyn F. Siegel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Marketing Foundations The Marketing Funnel
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Author : Brad Batesole
language : en
Publisher:
Release Date : 2018
Marketing Foundations The Marketing Funnel written by Brad Batesole and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Digital Marketing Fundamentals
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Author : Marjolein Visser
language : en
Publisher: Routledge
Release Date : 2019-11-04
Digital Marketing Fundamentals written by Marjolein Visser and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-04 with Business & Economics categories.
Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html
The Person In Personalisation
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Author : David Mannheim
language : en
Publisher: eBook Partnership
Release Date : 2023-08-29
The Person In Personalisation written by David Mannheim and has been published by eBook Partnership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-29 with Business & Economics categories.
As both practitioners of personalisation and victims of it, it is the person in personalisation that has been lost. The titans of the personalisation industry have commercially defined what personalisation should be for us all without realising what it takes to make a relationship work – a personal touch. This book explores why. And if it can change. ? We learn about why we need to dismiss the personalisation perpetual hype, stop reducing it down to a single tactic designed purely to make money. ? Instead, we need to rebirth personalisation entirely and engage deeply with what it actually is, what it’s supposed to be, and what it means in the future for brands, great and small. Maybe even yours. This book is not like most marketing books – overly inspirational, redundant with revelation, cold and charmless, focusing on dry practicality with arbitrary models that no one can ironically use practically. This is different. Personalisation, spelled with an s, is full of personality, wonder, drama, heroes, and villains, and that all makes for a damn good story. A fairy-tale even. That’s how it is written. The Person in Personalisation is an adventure that inspires action from promoting critical thinking with irreverent humour, defeating personalisation dragons (no, really!) encouraging you, the reader, to take things back to basics, not from telling you exactly what to do.
Marketing Foundations Automation
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Author :
language : en
Publisher:
Release Date : 2019
Marketing Foundations Automation written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
Maximize your time and reach by automating repetitive marketing tasks. In this course, join Jon Chang as he covers the foundations of marketing automation and how it can help drive efficiency in your marketing efforts. To begin, Jon goes over the types of tasks you can automate and how to define a clear objective and strategy for doing so. Next, he shares real-world strategies for automating tasks, including how to complete a retargeting plan that allows you to automatically send follow-up messages across ad networks like Facebook and Google. Plus, learn how to use onboarding and offboarding flows, build dynamic personalization, assign meta tags to different types of marketing content, and automate marketing performance reports.
Foundations Of Sentient Marketing
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Author : Frank La Vigne
language : en
Publisher: Independently Published
Release Date : 2024-06-24
Foundations Of Sentient Marketing written by Frank La Vigne and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-24 with Business & Economics categories.
Dive into the future of marketing with "Foundations of Sentient Marketing: Harnessing AI to Transform Customer Engagement." This groundbreaking book explores the evolution of AI in marketing, unveiling how advanced technologies are revolutionizing customer interactions and driving unprecedented levels of personalization and engagement. Key Highlights: What is Sentient Marketing? Gain a foundational understanding of sentient marketing and its pivotal role in the modern marketing landscape. The Rise and Importance of Sentient Marketing Discover why sentient marketing is essential for businesses aiming to stay ahead in a competitive market. Core Components and Ethical Practices Explore the fundamental elements that make sentient marketing powerful, including data-driven decision-making, real-time adaptation, and ethical considerations. Learn how to build trust and transparency while navigating the complexities of privacy and compliance. Personalization and Customer Experience Delve into advanced personalization techniques that enhance the customer journey, from customized engagement to dynamic content creation. Real-World Case Studies Benefit from in-depth analyses of successful implementations by industry leaders like Target, StitchFix, and YW Istanbul. Understand the strategies behind predictive analytics, high customization, and innovative social media campaigns, along with the ethical considerations involved. Integration of AI and Automation Learn how to seamlessly integrate AI and automation into your marketing strategy with practical steps and best practices. Discover the potential of chatbots, virtual assistants, and social media automation. Ethical AI and Responsible Marketing Address the critical aspects of ethical AI development, consumer privacy, and data protection to ensure responsible marketing practices. Future-Ready Strategies Prepare your business for the future with insights into emerging technologies like IoT and blockchain. Foster a data-driven culture and structure your organization for agility and continuous learning. Conclusion: "Sentient Marketing: Harnessing AI to Transform Customer Engagement" is your essential guide to embracing AI-driven marketing without losing the human touch. Celebrate the power of human connection and ethical stewardship of technology as you lead your business into a future of enhanced customer experiences and sustained competitive advantage. Unlock the secrets of sentient marketing and transform your customer engagement strategy today!
Digital Marketing Fundamentals
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Author : Ivan Bosnjak
language : en
Publisher: Ivan Bosnjak
Release Date :
Digital Marketing Fundamentals written by Ivan Bosnjak and has been published by Ivan Bosnjak this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
In this fast-paced digital age, a strong online presence is essential for any business to thrive. But with so many platforms and strategies available, it can be overwhelming to know where to start. That's where Digital Marketing Foundations comes in. This comprehensive guide takes you through the fundamental principles of digital marketing, from building a website to creating a social media strategy. With step-by-step instructions and real-world examples, you'll learn how to: • Develop a brand identity that resonates with your target audience • Optimize your website for search engines to drive traffic • Craft compelling content that engages your customers • Utilize social media to build a loyal following • Measure your success and refine your strategy for maximum impact Whether you're a small business owner or a marketing professional, Digital Marketing Foundations will provide you with the knowledge and tools you need to build a successful online presence. Start building your digital marketing strategy today and watch your business grow!