Marketing Guidebook For Small Airports
DOWNLOAD
Download Marketing Guidebook For Small Airports PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Marketing Guidebook For Small Airports book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Marketing Guidebook For Small Airports
DOWNLOAD
Author : Lois S. Kramer
language : en
Publisher: Transportation Research Board
Release Date : 2010
Marketing Guidebook For Small Airports written by Lois S. Kramer and has been published by Transportation Research Board this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Transportation categories.
This guidebook will help airport managers with small or minimal budgets to develop a marketing program for their general aviation or commercial service airport. The Guidebook discusses the basics of marketing, takes the reader through the process of developing and implementing a plan, presents approaches to marketing and public relations, provides worksheets and concludes with a selection of instructive case studies. The Guidebook provides ideas about how to regularly communicate with tenants and the community, how to effectively position the airport in the region, and how to develop and retain airport activity. Airport managers and those responsible for marketing and working with communities will find many useful worksheets and tools to assess their individual situation, set goals, and select from low cost strategies to deliver their message. This well-researched guidebook, with its easy to use techniques and worksheets along with real-world examples, will help those in the airport community to create and sustain a positive and persuasive airport identity and message.
Acrp Report 28
DOWNLOAD
Author :
language : en
Publisher:
Release Date : 2010
Acrp Report 28 written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
Guidebook For Managing Small Airports
DOWNLOAD
Author : James H. Grothaus
language : en
Publisher: Transportation Research Board
Release Date : 2009
Guidebook For Managing Small Airports written by James H. Grothaus and has been published by Transportation Research Board this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Airports categories.
Airport Marketing
DOWNLOAD
Author : Nigel Halpern
language : en
Publisher: Routledge
Release Date : 2021-11-04
Airport Marketing written by Nigel Halpern and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-04 with Business & Economics categories.
This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: New and expanded content on branding and the passenger experience, marketing partnerships, engagement marketing and customer relationship management. Three brand new chapters on digital marketing, marketing for a more sustainable future, and crisis communications and marketing, in light of the Covid-19 pandemic. New, global case studies and examples throughout. This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.
Airport Marketing
DOWNLOAD
Author : David Jarach
language : en
Publisher: Routledge
Release Date : 2017-03-02
Airport Marketing written by David Jarach and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-02 with Transportation categories.
Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.
Acrp Report 16
DOWNLOAD
Author :
language : en
Publisher:
Release Date : 2009
Acrp Report 16 written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Electronic book categories.
A Guidebook For The Preservation Of Public Use Airports
DOWNLOAD
Author : Thomas P Thatcher
language : en
Publisher: Transportation Research Board
Release Date : 2011
A Guidebook For The Preservation Of Public Use Airports written by Thomas P Thatcher and has been published by Transportation Research Board this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Transportation categories.
TRB’s Airport Cooperative Research Program (ACRP) Report 44: A Guidebook for the Preservation of Public-Use Airports describes why public-use airports close and identifies measures and strategies that can be undertaken to potentially help preserve and prevent an airport closure.
Managing Airports
DOWNLOAD
Author : Anne Graham
language : en
Publisher: Routledge
Release Date : 2018-06-13
Managing Airports written by Anne Graham and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-13 with Travel categories.
Managing Airports presents a comprehensive and cutting-edge insight into today’s international airport industry. Approaching management topics from a strategic and commercial perspective, rather than from an operational and technical viewpoint, the book provides an innovative insight into the processes behind running a successful airport. This fifth edition has been fully revised and updated to reflect the many important developments in the management of airports including: • New content on: evolving airline models and implications for airports, self-connection, digital marketing, sensor and beacon technology, policy decisions and economic benefits, and climate change adaptation. • Updated and expanded content on: airport privatisation, economic regulation, technology within the terminal, non-aeronautical innovations, service quality and the passenger experience. • New and updated international case studies to show recent issues and theory in practice. Updated case studies from emerging economies such as China, India, and Brazil. Accessible and up-to-date, Managing Airports is ideal for students, lecturers and researchers of transport and tourism, and practitioners within the air transport industry.
Guidebook For Managing Small Airports
DOWNLOAD
Author : Susan J. H. Zellers
language : en
Publisher:
Release Date : 2019
Guidebook For Managing Small Airports written by Susan J. H. Zellers and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Airports categories.
Managing Airports 4th Edition
DOWNLOAD
Author : Anne Graham
language : en
Publisher: Routledge
Release Date : 2013-10-15
Managing Airports 4th Edition written by Anne Graham and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-15 with Transportation categories.
Managing Airports presents a comprehensive and cutting-edge insight into today's international airport industry. Approaching management topics from a strategic and commercial perspective rather than from an operational and technical angle, the book provides an innovative insight into the processes behind running a successful airport. This 4th edition has been fully revised and updated to reflect the many important developments in the management of airports and issues facing the aviation industry since the 3rd edition. The 4th edition features: New content on: coping with an increasingly volatile and uncertain operating environment, social media and other trends in technology, the evolving airport-airline relationship, responding to sustainability pressures and new security policies. New chapter focused solely on service quality and the passenger experience. This is to reflect the increasing need for airports to offer wide ranging and quality services to their diverse customer base to remain competitive and to achieve high satisfaction levels. Up dated and new international case studies to show recent issues and theory in practice. New case studies on emerging economies such as China, India and Brazil. Accessible and up-to-date, Managing Airports is ideal for students, lecturers and researchers of transport and tourism, and practitioners within the air transport industry.