Marketing In Egypt
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Marketing In Egypt
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Author : Cheryl McQueen
language : en
Publisher:
Release Date : 1981
Marketing In Egypt written by Cheryl McQueen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Marketing categories.
Marketing Opportunities In Egypt
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Author : Nessim Hanna
language : en
Publisher:
Release Date : 1977-01-01
Marketing Opportunities In Egypt written by Nessim Hanna and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977-01-01 with Egypt categories.
Business And Social Media In The Middle East
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Author : Nehme Azoury
language : en
Publisher: Springer Nature
Release Date : 2020-06-25
Business And Social Media In The Middle East written by Nehme Azoury and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-25 with Business & Economics categories.
This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. In the context of Middle Eastern societies, social media is seen as a way for individuals and communities to communicate with each other and is generally not viewed as a means for brands to interact with individuals. Examining how the use of social media in the Middle East is shaped by the region’s culture, authors discuss the factors that businesses need to consider when creating digital marketing strategies targeted there. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area. It will provide researchers and practitioners with a deeper understanding of conducting business in the Middle East through the effective and efficient use of social media.
Marketing In Developing Countries Rle Marketing
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Author : G. S. Kindra
language : en
Publisher: Routledge
Release Date : 2014-09-25
Marketing In Developing Countries Rle Marketing written by G. S. Kindra and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-25 with Business & Economics categories.
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
Egypt S Market To Market Directory
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Author : Abdel F. S. Zaki
language : en
Publisher:
Release Date : 1996-01-01
Egypt S Market To Market Directory written by Abdel F. S. Zaki and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-01-01 with Business enterprises categories.
The Effect On International Business Of The Problems In Egypt And The Middle East
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Author : Renee Stah
language : en
Publisher: GRIN Verlag
Release Date : 2014-06-17
The Effect On International Business Of The Problems In Egypt And The Middle East written by Renee Stah and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-17 with Political Science categories.
Essay from the year 2011 in the subject Business economics - Economic Policy, grade: A+ High Distinction, RMIT University, course: Business in a Global Context, language: English, abstract: In January 2011, anti-government protests aimed at forcing President Hosni Mubarak to resign, caused riots and a political crisis across Egypt and the Middle East. Lack of economic progress, high unemployment rates, and young people’s zeal for more opportunities and an escape from poverty, sent thousands of protestors into the major cities of Egypt to demonstrate their anger. As a result, an Egyptian Revolution has begun and is having a wide economic and political impact on local business and global trade, and has propagated various economic and political risks in Egypt, the entire Middle East/North Africa region and to some extent, the rest of the world.
Facebook From Socializing To Advertising An Empirical Study On The Effect Of Facebook As Advertising Tool In Egypt
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Author : Jaylan Azer
language : en
Publisher: GRIN Verlag
Release Date : 2015-01-23
Facebook From Socializing To Advertising An Empirical Study On The Effect Of Facebook As Advertising Tool In Egypt written by Jaylan Azer and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-23 with Business & Economics categories.
Master's Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: Distinction, University Of Wales Institute, Cardiff, course: Master of Business Administration - Marketing Management, language: English, abstract: The focus of this research is in the area of the effect of Facebook as an advertising tool in Egypt. Such a study is important in order to maximize the benefits that marketers can get from the successful use of Facebook as a tool of advertising for their products or services, being of high popularity recently in Egypt among younger and older ages with no restrictions of use to a certain demographic class. The research methods consisted of a wide review of relevant literature coupled with collection and analysis of empirical data. The latter is based on a survey of 400 Facebook users from Cairo and Alexandria governorates. The research adopted the quantitative approach to examine the relationship between Facebook and advertising. To achieve the research objectives and verify the proposed hypothesis, descriptive analysis used to test the feel of data, Cronbach's alpha to ensure reliability of data, factor analysis for the reduction of variables and regression analysis for testing hypothesis. The research provided evidence that Facebook has a significant effect as a tool of advertising as it can stimulate consumption of products and services advertised through it. The main conclusion drawn from this study is that Facebook in Egypt has a significant effect as an advertising tool regarding the power it has to stimulate its users to consume the products or services advertised through it using the socialization and interaction features of Facebook. This dissertation recommends that Marketers in Egypt must concentrate on the powerful effect of Facebook as a consumption stimulation as a main aspect when planning for their advertising campaign, using different advertising models created especially for Facebook than those created for the traditional means of advertising to match the unique features of the Facebook that are already different from those of the mass media.
Marketing
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Author : Naeim Hafez Abougomaah
language : en
Publisher: Arado
Release Date : 2005
Marketing written by Naeim Hafez Abougomaah and has been published by Arado this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Marketing categories.
Trade And Market In New Kingdom Egypt
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Author : Andrea Paula Zingarelli
language : en
Publisher: British Archaeological Reports Limited
Release Date : 2010
Trade And Market In New Kingdom Egypt written by Andrea Paula Zingarelli and has been published by British Archaeological Reports Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Social Science categories.
This analysis of trade and exchange in the Egyptian economy draws on the work of Karl Polanyi. It examines both administrative and visual sources, focusing in particular on the evidence from Deir el Medina, and looks at the place of the merchant, the circulation of goods, the exchange of land and ideas of property, and the slave trade.
The Capital Market In Egypt
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Author :
language : en
Publisher:
Release Date : 1995
The Capital Market In Egypt written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Capital market categories.