Marketing In New Zealand
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New Zealand Law For Marketers
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Author : Richard J. Varey
language : en
Publisher:
Release Date : 2013-12
New Zealand Law For Marketers written by Richard J. Varey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12 with Consumer protection categories.
NEW ZEALAND LAW FOR MARKETERS describes and analyses the laws relating to marketing in New Zealand. Written by an author team specialising in commercial law, marketing, and advertising, it presents the full, relevant body of New Zealand law concisely and in a format accessible to students, business owners, and managers. NEW ZEALAND LAW FOR MARKETERS has been arranged to reflect the sequence of the entire marketing process, from market intelligence leading to product concept, then launch, and marketplace activity, in an increasingly global online market space. The book retains the broad introductory approach and clarity of language of earlier editions. Fully updated, it includes a expanded coverage of the topic of law and social media - critical to the online marketing presence of most organisations. The "Further reading" section at the end of each chapter has been revised to include up-to-date, books, articles, and references. Aimed at students studying marketing, NEW ZEALAND LAW FOR MARKETERS will also be a useful text for marketing professionals and the wider business law audience, including general law practitioners.
Marketing In New Zealand
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Author : Alyse Boaz
language : en
Publisher:
Release Date : 1998-08-01
Marketing In New Zealand written by Alyse Boaz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-08-01 with Marketing categories.
Marketing In New Zealand
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Author : Alyse Boaz
language : en
Publisher:
Release Date : 1995
Marketing In New Zealand written by Alyse Boaz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Marketing categories.
Practical Marketing In New Zealand
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Author : Richard Peter Gee
language : en
Publisher:
Release Date :
Practical Marketing In New Zealand written by Richard Peter Gee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Marketing categories.
International Direct Marketing For New Zealand Exporters
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Author :
language : en
Publisher:
Release Date : 1990
International Direct Marketing For New Zealand Exporters written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Direct marketing categories.
Marketing In New Zealand
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Author : Nancy H. Keely
language : en
Publisher:
Release Date : 1976
Marketing In New Zealand written by Nancy H. Keely and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Marketing categories.
Marketing In New Zealand
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Author : Gary D. Bouck
language : en
Publisher:
Release Date : 1989
Marketing In New Zealand written by Gary D. Bouck and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Export marketing categories.
Marketing In New Zealand
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Author : Joseph C. Wilson
language : en
Publisher:
Release Date : 1981
Marketing In New Zealand written by Joseph C. Wilson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Marketing categories.
Marketing
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Author : Michael R. Solomon
language : en
Publisher:
Release Date : 2011-11-18
Marketing written by Michael R. Solomon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-18 with Marketing categories.
MARKETING: REAL PEOPLE, REAL CHOICES introduces marketing from the perspective of real people making real choices. Each chapter introduces a real-life marketer (in New Zealand or Australia) faced with a range of real-life choices on how best to market their products. The reasons behind the marketing decisions they make becomes the platform to introduce students to the fundamentals of marketing in a real world. Throughout the text students are encouraged to think critically. Marketing: REAL PEOPLE, REAL CHOICES is suitable for students studying introductory marketing courses. In addition to 14 new Real People, 15 new cases (including two comprehensive cases), new examples, visuals and the NZ's Marketers at Work boxed feature, the second edition contains 12 chapters to better align with most teaching periods. This text has a chapter entitled Integrated Marketing Communications that presents the promotion component from an integration and communications perspective - not an above (advertising) and below the line (everything else) perspective. Chapter 8 replaces the previous Chapters 8 and 9. Chapter 12 looks at applicable marketing law (Commerce Act, Fair Trading Act and Consumer Guarantees Act), ethics, social responsibility and ends with a section on social marketing, examples of which are woven throughout the book.
Marketing In New Zealand
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Author : John Osborne Rimmer
language : en
Publisher:
Release Date : 1972
Marketing In New Zealand written by John Osborne Rimmer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with Marketing categories.