Marketing In Sri Lanka
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Marketing In Sri Lanka
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Author :
language : en
Publisher:
Release Date : 1982
Marketing In Sri Lanka written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Marketing categories.
Strategic Marketing
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Author :
language : en
Publisher:
Release Date : 2013
Strategic Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Marketing In Sri Lanka
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Author :
language : en
Publisher:
Release Date : 1988
Marketing In Sri Lanka written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Marketing categories.
Marketing In Sri Lanka
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Author : United States. Embassy (Sri Lanka)
language : en
Publisher:
Release Date : 1984
Marketing In Sri Lanka written by United States. Embassy (Sri Lanka) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Bangladesh categories.
An Implementation Of International Marketing In Sri Lanka
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Author : Seo-Oan Kim
language : en
Publisher:
Release Date : 1987
An Implementation Of International Marketing In Sri Lanka written by Seo-Oan Kim and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Export marketing categories.
Buying And Believing
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Author : Steven Kemper
language : en
Publisher: University of Chicago Press
Release Date : 2001-05
Buying And Believing written by Steven Kemper and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-05 with Business & Economics categories.
Advertising is a central part of the global system of commerce and culture. Every day it exposes consumers around the world to practices associated with the West, urban life, prosperity, and modernity. One consequence of this exposure is that it frees people's imaginations from time and place, and imposes a new and foreign reality. In this book Steven Kemper looks at a parallel trend, arguing that advertising firms in Nairobi, Caracas, and Colombo also domesticate the imagination, insinuating images into people's minds of the traditional as well as the modern, the local as much as the global. Drawing upon fieldwork conducted over thirty years, Kemper examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to "Sri Lankanize" commodities and practices to make them locally desirable, essentially producing new forms of Sri Lankan culture. Addressing many of the most pressing agendas of contemporary anthropology, Buying and Becoming breaks new ground in studies of culture and globalization.
Various Marketing Strategies Adopting By Different Industries In Sri Lankan Context
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Author : Ishani Malsha
language : en
Publisher:
Release Date : 2022
Various Marketing Strategies Adopting By Different Industries In Sri Lankan Context written by Ishani Malsha and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with categories.
AbstractAt present definition of marketing has been change and it revolutionized as stimulus factor that create more need and wants rather satisfying consumer's needs. This prospective paper is designed to identify how the marketing strategies influence in customer buying decision making process and purchasing decision. This paper framework to three marketing strategies as Visual Merchandising, Ethnocentrism and Patriotic Marketing, Premium Pricing. Basically paper touches few industries for evaluations supermarket industry and fashion apparel retail stores for Visual Merchandising for ethnocentrism and patriotism in Handloom industry, milk powder industry, and green products, rice market in Sri Lanka tea products for premium pricing. This paper basically in line with the previous research findings on various industries. Paper consist with major three parts for Visual Merchandising, Ethnocentrism and Patriotism and Premium Pricing.
The Impact Of Market Orientation On Business Performance A Study On The Food And Beverage Industry In Sri Lanka
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Author : Sanath Dasanayaka
language : en
Publisher: GRIN Verlag
Release Date : 2016-11-25
The Impact Of Market Orientation On Business Performance A Study On The Food And Beverage Industry In Sri Lanka written by Sanath Dasanayaka and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-25 with Business & Economics categories.
Bachelor Thesis from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: This thesis studies the business performance of firms in the food and beverage industry in Sri Lanka by using the market orientation theoretical framework to explain why some firms are more successful than others. It also investigates how firms become more market-oriented and whether there is a significant relationship between market orientation and business performance. Data was collected through a survey using a self-administered questionnaire. A total of 160 questionnaires were sent to top and middle level managers employed in 21 food and beverage companies operating in Sri Lanka. 120 questionnaires were returned, all of which were usable. In a next step, the questionnaires were coded into SPSS version 21 for Pearson Correlation Analysis and Multiple Regression Analysis. The results from this study indicate that market orientation has a positive impact on business performance of organizations operating in the food and beverage industry in Sri Lanka. Moreover, the results reveal that customer orientation has a positive significant impact on business performance. Also, results suggest that the impact of competitor orientation on business performance is positive and significant. Results suggest that inter-functional coordination has a negative significant impact on business performance of organizations operating in the food and beverage industry in Sri Lanka. The results of this study suggest that firms operating in the food and beverage industry should be focused on approaches of customer orientation, competitor orientation and inter-functional coordination activities of organizations in order to be more successful in the prevailing business environment and to achieve high business performance.
Different Marketing Strategies Adopting By Different Industrial Sectors In Sri Lanka Comprehensive Literature Review
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Author : Achini Sewwandi Wanniarachchi
language : en
Publisher:
Release Date : 2021
Different Marketing Strategies Adopting By Different Industrial Sectors In Sri Lanka Comprehensive Literature Review written by Achini Sewwandi Wanniarachchi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
Marketing is not just about communicating the product to customers. Activities are now seen in every aspect of the business. No one should turn a blind eye to the importance of marketing as marketing today fuels both the external and internal activities of the business. Today, large and small, global and local, innovative and traditional, public and private are all competing for the same market. Companies have realized the power of a holistic approach to marketing to create and maintain a desirable demand, reputation and competitiveness. The role of marketing is so diverse that it is impossible to sum it up in one short article. With today's digitization, there are a variety of marketing strategies available. Visual merchandising, premium pricing, and ethnocentrism are among the most popular new marketing strategies. This is a list of some of the most effective marketing methods used by businesses to attract potential as well as existing and improve sales. Therefore, the main purpose of this study is to conduct a comprehensive review of how different industries adopt for different marketing strategies in Sri Lanka.
Sri Lanka S Rubber Industry
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Author : Yusuf Choudhry
language : en
Publisher: World Bank Publications
Release Date : 1997
Sri Lanka S Rubber Industry written by Yusuf Choudhry and has been published by World Bank Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
World Bank Technical Paper No. 359. As the telecommunications sector evolves toward a more competitive environment in which the private actors become the main players, it is essential to develop policies that will reduce the disparities between urban and rural telecommunications services. This report provides a comprehensive analysis of the technical and financial parameters that have to be considered in formulating such policies. It presents an array of options for commercial operation of rural telecommunications and challenges the general perception that rural telecommunications services are unprofitable. It demonstrates that services can be economically delivered to rural areas at affordable prices while simultaneously providing reasonable financial returns to investors. A planning tool kit is included that assists in the design of the various options.