Marketing In The Knowledge Society And Contemporary Business Reality
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Marketing In The Knowledge Society And Contemporary Business Reality
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Author :
language : en
Publisher:
Release Date : 2007
Marketing In The Knowledge Society And Contemporary Business Reality written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
Emerging Trends In Global Management And Information Technology
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Author : Dr. Ketaki Sheth
language : en
Publisher: Allied Publishers
Release Date : 2019-11-20
Emerging Trends In Global Management And Information Technology written by Dr. Ketaki Sheth and has been published by Allied Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-20 with Business & Economics categories.
This book is a compendium of papers presented in the International Conference on Emerging Global Economic Situation: Impact on Trade and Agribusiness in India. The book covers thirty four papers covering the emerging trends in global management and information technology. This book will be very useful for all those are interested in issues related to global management and information technology.
Building The Knowledge Society On The Internet Sharing And Exchanging Knowledge In Networked Environments
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Author : Bolisani, Ettore
language : en
Publisher: IGI Global
Release Date : 2008-06-30
Building The Knowledge Society On The Internet Sharing And Exchanging Knowledge In Networked Environments written by Bolisani, Ettore and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-30 with Education categories.
"In today's networked societies, a key factor of the social and economic success is the capability to exchange, transfer, and share knowledge. This book provides research on the topic providing a foundation of an emerging and multidisciplinary field"--Provided by publisher.
Digital Entrepreneurship
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Author : Mariusz Soltanifar
language : en
Publisher: Springer Nature
Release Date : 2020-11-13
Digital Entrepreneurship written by Mariusz Soltanifar and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-13 with Business & Economics categories.
This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management. “Digitalization mirrors the Industrial Revolution’s impact. This book provides a complement of perspectives on the opportunities emanating from such a deep seated change in our economy. It is a comprehensive collection of thought leadership mapped into a very useful framework. Scholars, digital entrepreneurs and practitioners will benefit from this timely work.” Gina O’Connor, Professor of Innovation Management at Babson College, USA “This book defines and delineates the requirements for companies to enable their businesses to succeed in a post-COVID19 world. This book deftly examines how to accomplish and achieve digital entrepreneurship by leveraging cloud computing, AI, IoT and other critical technologies. This is truly a unique “must-read” book because it goes beyond theory and provides practical examples.” Charlie Isaacs, CTO of Customer Connection at Salesforce.com, USA "This book provides digital entrepreneurs useful guidance identifying, validating and building their venture. The international authors developed new perspectives on digital entrepreneurship that can support to create impact ventures.” Felix Staeritz, CEO FoundersLane, Member of the World Economic Forum Digital Leaders Board and bestselling author of FightBack, Germany
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Specifics Of Decision Making In Modern Business Systems
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Author : Elena G. Popkova
language : en
Publisher: Emerald Group Publishing
Release Date : 2019-08-01
Specifics Of Decision Making In Modern Business Systems written by Elena G. Popkova and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-01 with Business & Economics categories.
Specifics of Decision Making in Modern Business Systems focuses on the regularities and tendencies that are peculiar for the modern Russian practice of decision making in business systems, as well as the authors’ solutions for its optimization in view of new challenges and possibilities.
The Fragility Of Modern Societies
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Author : Nico Stehr
language : en
Publisher: SAGE
Release Date : 2001-05-14
The Fragility Of Modern Societies written by Nico Stehr and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-05-14 with Social Science categories.
This book argues that knowledge is now central to the modern economy and its productive processes. It is also essential for social relations, social cohesion and conflict resolution. We have moved from a society based around heavy commodities to symbolic goods, from situated markets to non-place-specific locations, from machines to software and from things to ideas. These changes produce new forms of social interaction and new perspectives on identity, practice and association. This penetrating book slices through the cliches and blind alleys of discussions around the knowledge society to reveal the tendons of contemporary change. Written with insight and panache the book explains the momentous nature of the changes associated with the knowledge society.
Challenges Of The Modern Economy
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Author : Yakhya G. Buchaev
language : en
Publisher: Springer Nature
Release Date : 2023-07-03
Challenges Of The Modern Economy written by Yakhya G. Buchaev and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-03 with Science categories.
The book focuses on a systemic study of the challenges of the modern economy and related problems and areas of sustainable development of countries, regions, and businesses, with particular attention paid to the new prospects offered by the spread of digital technology. The book’s contribution to the literature is that it reveals the specifics and digital perspectives of supporting the SDGs in the economy at every level of the economy: country, regional, and corporate, considering sectoral specificities—this is reflected in six parts of the book. Part 1 identifies contemporary challenges of the modern economy as barriers to sustainable development. Part 2 reflects the future direction of sustainable development of the countries. Part 3 considers the problems and prospects for sustainable development of regions. Part 4 focuses on the problems and prospects for the sustainable development of enterprises and industries. Part 5 sheds light on the economic and legal foundations and cooperative mechanisms of sustainable development. Part 6 offers recommendations for enhancing the use of digital technologies offered by Industry 4.0 to support the SDGs. Scientists whose research interests include sustainable economic development are the primary target audience for this book. For the primary target audience, the book forms a systemic view of the global challenges of sustainable development and offers a set of scientific and methodological recommendations to provide an effective response to these challenges at every level of the economy. An additional audience for the book is practicing experts, who will find international best practices and applied recommendations to support sustainable economic development and implementation of the SDGs in the practice of state (national regulation and public administration of the region) and corporate (in various industries) management.
The Knowledge Economy And Lifelong Learning
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Author : D.W. Livingstone
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-09-07
The Knowledge Economy And Lifelong Learning written by D.W. Livingstone and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-07 with Education categories.
This book presents some of the most trenchant critical analyses of the widespread claims for the recent emergence of a knowledge economy and the attendant need for greater lifelong learning. The book contains two sections: first, general critiques of the limits of current notions of a knowledge economy and required adult learning, in terms of historical comparisons, socio-political construction and current empirical evidence; secondly, specific challenges to presumed relations between work requirements and learning through case studies in diverse current workplaces that document richer learning processes than knowledge economy advocates intimate. Many of the leading authors in the field are represented. There are no other books to date that both critically assess the limits of the notion of the knowledge economy and examine closely the relation of workplace restructuring to lifelong learning beyond the confines of formal higher education and related educational policies. This reader provides a distinctive overview for future studies of relations between work and learning in contemporary societies beyond caricatures of the knowledge economy. The book should be of interest to students following undergraduate or postgraduate courses in most social sciences and education, business and labour studies departments, as well as to policy makers and the general public concerned about economic change and lifelong learning issues. D. W. Livingstone is Canada Research Chair in Lifelong Learning and Work and Professor Emeritus at the Ontario Institute for Studies in Education, University of Toronto. David Guile is Professor of Education and Work at the Institute of Education, University of London.
Current Achievements Challenges And Digital Chances Of Knowledge Based Economy
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Author : Svetlana Igorevna Ashmarina
language : en
Publisher: Springer Nature
Release Date : 2020-05-29
Current Achievements Challenges And Digital Chances Of Knowledge Based Economy written by Svetlana Igorevna Ashmarina and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-29 with Computers categories.
This book is based on research from Russia, Hungary, Bulgaria, Great Britain, Switzerland and the Czech Republic on issues related to knowledge-based economy development. The idea for this book was developed during three international conferences on digitalization: VI, VII and VIII International Scientific Weeks, organized by Samara State University of Economics (Samara, Russia) in 2018–2020. It is an initiative by the scientific and business organizations in the Samara Region and their Russian and international partners to analyze the current digitalization of social-economic systems, the problems and perspectives of this process, and its role in the creation and development of a new type of economy and new quality of human capital. All the contributions focus on the search for effective ways of adapting to the new digital reality and are based analyses of international statistics, and data from specific companies, educational institutions and governmental development programs. The book explores a variety of topics, including • Knowledge and Information as Basic Values of a New Economic Paradigm; • Information Technologies for Ensuring Sustainable Development of Organizations; • Augmented Reality, Artificial Intelligence and Big Data in Education and Business; • Digital Platforms and the Sharing Economy; • Potential of Digital Footprints in Economies and Education; • Sociocultural Consequences of Digitalization.