Marketing In Transition Scarcity Globalism Sustainability
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Marketing In Transition Scarcity Globalism Sustainability
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Author : Colin L. Campbell
language : en
Publisher: Springer
Release Date : 2015-06-03
Marketing In Transition Scarcity Globalism Sustainability written by Colin L. Campbell and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-03 with Business & Economics categories.
This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Beyond The Dark Arts Advancing Marketing And Communication Theory And Practice
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Author : Linda Brennan
language : en
Publisher: World Scientific
Release Date : 2023-04-25
Beyond The Dark Arts Advancing Marketing And Communication Theory And Practice written by Linda Brennan and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-25 with Business & Economics categories.
Marketing and communications are ever-evolving areas, with trends and issues quickly emerging, and often fading just as fast. An evergreen issue that continues to gain more and more traction is that of socially responsible and ethical marketing. The text discusses the increasing importance of socially responsible and ethical marketing and communication in today's world, where social media and social marketing have a wide reach. With practical applications and case studies for marketing and management practitioners to implement socially responsible and ethical communication campaigns, the book provides a tool kit for marketing and management practitioners to implement socially responsible and ethical communication campaigns. It is a must-read for researchers in social and ethical marketing, as well as educators in marketing, communication, social responsibility, sustainability, and ethics.
Research Anthology On Business Continuity And Navigating Times Of Crisis
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2022-01-07
Research Anthology On Business Continuity And Navigating Times Of Crisis written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-07 with Business & Economics categories.
When the COVID-19 pandemic caused a halt in global society, many business leaders found themselves unprepared for the unprecedented change that swept across industry. Whether the need to shift to remote work or the inability to safely conduct business during a global pandemic, many businesses struggled in the transition to the “new normal.” In the wake of the pandemic, these struggles have created opportunities to study how businesses navigate these times of crisis. The Research Anthology on Business Continuity and Navigating Times of Crisis discusses the strategies, cases, and research surrounding business continuity throughout crises such as pandemics. This book analyzes business operations and the state of the economy during times of crisis and the leadership involved in recovery. Covering topics such as crisis management, entrepreneurship, and business sustainability, this four-volume comprehensive major reference work is a valuable resource for managers, CEOs, business leaders, entrepreneurs, professors and students of higher education, researchers, and academicians.
Organizational Culture And Behavioral Shifts In The Green Economy
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Author : Sima, Violeta
language : en
Publisher: IGI Global
Release Date : 2018-06-22
Organizational Culture And Behavioral Shifts In The Green Economy written by Sima, Violeta and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-22 with Business & Economics categories.
Business development in the contemporary world takes place in an economically, politically, and socially complex environment. Today, it is necessary to recognize the tremendous cultural diversity of the world and it is essential to consider the specific cultural values in managerial strategy and business practice worldwide. Organizational Culture and Behavioral Shifts in the Green Economy provides emerging research on the relationships between organizations in the context of culture and diversity within a sustainable economy. This book provides important insights into topics such as circular economy, green advertising, and sustainable development. Additionally, it addresses the significance of concepts such as culture, organizational culture, individual culture, and the style of leadership, which have been the concern of many management professionals and scholars. This publication is a vital resource for business managers, professionals, practitioners, students, and researchers seeking current research on the impact of organizational culture and behavioral shifts on sustaining a green economy.
Ecic2016 Proceedings Of The 8th European Conference On Intellectual Capital
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Author : Carlo Bagnoli, Chiara Mio, Andrea Garlatti and Maurizio Massaro
language : en
Publisher: Academic Conferences and publishing limited
Release Date : 2016-04-21
Ecic2016 Proceedings Of The 8th European Conference On Intellectual Capital written by Carlo Bagnoli, Chiara Mio, Andrea Garlatti and Maurizio Massaro and has been published by Academic Conferences and publishing limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-21 with Business & Economics categories.
Macro Social Marketing Insights
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Author : Ann-Marie Kennedy
language : en
Publisher: Routledge
Release Date : 2019-07-15
Macro Social Marketing Insights written by Ann-Marie Kennedy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-15 with Business & Economics categories.
Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast fashion, gambling, and drug and alcohol abuse. As such, wicked problems are those problems that are so complex and multifaceted, it is difficult to define the exact problem, its contributing factors, and paths to a solution. Increasingly, governments, NGOs, and community groups are seeking to solve these types of problems. In doing so, the issues with pursuing macro-level change are beginning to emerge. Issues stem from the interconnected nature of stakeholders involved with a wicked problem—where one change may create a negative ripple effect of both intended and unintended consequences. Macro-social marketing, then, provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and to implementing macro-level change are presented. In this emerging area of academia, the theories, models, and approaches outlined in this book are cutting edge and provide a critical approach from top researchers in the area. Both practical and theoretical aspects are presented as well as caveats on such societal and/or country-wide change. A must-have for social marketing academics and those interested in macro-level change at a practical or theoretical level.
Information And Communication Technologies For Ageing Well And E Health
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Author : Martina Ziefle
language : en
Publisher: Springer Nature
Release Date : 2024-07-25
Information And Communication Technologies For Ageing Well And E Health written by Martina Ziefle and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-25 with Social Science categories.
This book constitutes the refereed post-conference proceedings of the 9th International Conference, ICT4AWE 2023, held in Prague, Czech Republic, during April 22–24, 2023. The 9 full papers of ICT4AWE 2023 included in this book were carefully reviewed and selected from 39 submissions. They focus on current research in Information and Communication Technologies for Ageing Well and e-Health, such as data and real-time analytics, health information systems, decision support systems, computer vision and healthcare robotics, medical data science technologies, Internet of Things and smart devices for independent living, human communication and behavioural studies of senior citizens, home care monitoring systems, health geography, cultural issues and emergency and alerts handling.
Globalisation Economic Transition And The Environment
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Author : Phillip Lawn
language : en
Publisher: Edward Elgar Publishing
Release Date : 2013-09-30
Globalisation Economic Transition And The Environment written by Phillip Lawn and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-30 with Business & Economics categories.
This book focuses on three critical issues pertaining to the broader goal of sustainable development _ namely, the degenerative forces of globalisation, ecological sustainability requirements, and how best to negotiate the economic transition process.ø
Impact Of New Media In Tourism
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Author : Dinis, Maria Gorete
language : en
Publisher: IGI Global
Release Date : 2021-02-19
Impact Of New Media In Tourism written by Dinis, Maria Gorete and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-19 with Social Science categories.
Tourism consumers are increasingly demanding and seek to base their travel decision-making process on relevant and credible tourism information. In recent years, user-generated content on social media, the opinion of travel bloggers, and entertainment programs in the media have influenced the public's travel purchasing behavior and acted as a driving force for the development of tourism products, such as film tourism. It also has played a role in the evolution and development of marketing, giving rise to new applications, as in the case of digital and influence marketing. On the other hand, tourism organizations and destination management organizations face major challenges in communicating the attributes of a tourism product, since this cannot be experienced before consumption. Thus, they need to know how and in which means or platforms of communication they can inform potential consumers. Impact of New Media in Tourism provides theoretical and practical contributions in tourism and communication including current research on the influence of new media and the active role of consumers in tourism. With a focus on decision making and increasing the visibility of products and destinations, the book provides support for tourism agencies and organizations around the world. Covering themes that include digital marketing, social media, and online branding, this book is essential for professionals, academicians, researchers, and students working or studying in the field of tourism and hospitality management, marketing, advertising, and media and communications.
Promotion Recruitment And Retention Of Members In Nonprofit Organizations
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Author : Cecilia Isabel Calderón Valencia
language : en
Publisher: Emerald Group Publishing
Release Date : 2021-02-08
Promotion Recruitment And Retention Of Members In Nonprofit Organizations written by Cecilia Isabel Calderón Valencia and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-08 with Business & Economics categories.
Although research on the value of membership of Nonprofit Organizations (NPOs) is increasing, there remain few theoretical and empirical advances in this area. Addressing this gap, this book offers a fresh perspective, exploring how NPOs’ survival is linked to the promotion, recruitment and retention of members.