Marketing In Turbulent Times And Marketing The Challenges And The Opportunities
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Marketing In Turbulent Times
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Author :
language : en
Publisher:
Release Date : 1975
Marketing In Turbulent Times written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with categories.
Marketing In Turbulent Times And Marketing The Challenges And The Opportunities
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Author : American Marketing Association
language : en
Publisher:
Release Date : 1975
Marketing In Turbulent Times And Marketing The Challenges And The Opportunities written by American Marketing Association and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Business & Economics categories.
Marketing In Turbulent Times And Marketing The Challenges And The Opportunities
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Author :
language : en
Publisher:
Release Date : 1975
Marketing In Turbulent Times And Marketing The Challenges And The Opportunities written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with categories.
Corporate And Organisational Marketing In The 21st Century
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Author : International Corporate Identity Group. Symposium
language : en
Publisher:
Release Date : 2016
Corporate And Organisational Marketing In The 21st Century written by International Corporate Identity Group. Symposium and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
Marketing Through Turbulent Times
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Author : Jenny Darroch
language : en
Publisher: Springer
Release Date : 2009-10-23
Marketing Through Turbulent Times written by Jenny Darroch and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-23 with Business & Economics categories.
Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.
Marketing Challenges In A Turbulent Business Environment
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Author : Mark D. Groza
language : en
Publisher: Springer
Release Date : 2015-12-22
Marketing Challenges In A Turbulent Business Environment written by Mark D. Groza and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-22 with Business & Economics categories.
Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers’ ever-changing desires, instantaneous communication through social media and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today’s emerging markets. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Marketing In Turbulent Times
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Author : Edward M. Mazze
language : en
Publisher:
Release Date : 1975
Marketing In Turbulent Times written by Edward M. Mazze and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with categories.
Special Issue Challenges And Opportunities For Increasingly Turbulent Times In Business Markets
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Author : Jose L Ruiz-Alba
language : en
Publisher:
Release Date : 2023
Special Issue Challenges And Opportunities For Increasingly Turbulent Times In Business Markets written by Jose L Ruiz-Alba and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with categories.
Asia Management Challenges And Opportunities In Turbulent Times
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Author :
language : en
Publisher:
Release Date : 2010
Asia Management Challenges And Opportunities In Turbulent Times written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Consumer behavior categories.
Political Branding In Turbulent Times
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Author : Mona Moufahim
language : en
Publisher:
Release Date : 2022
Political Branding In Turbulent Times written by Mona Moufahim and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with categories.
"This timely text from political marketing experts brings together a plethora of up-and-coming and established authors to explore the most pertinent questions in political marketing today. Ethics, brand-branding for political movements, the role influencers play; are all covered. Read this fascinating book to understand more." --Paul Baines, Professor of Political Marketing, University of Leicester, UK "This is a must read for anyone interested in understanding the connection between politics and branding." --Bruce I. Newman, Professor of Marketing, DePaul University, USA "If you want the best research and thinking on International Political Branding then buy this book. The work is cutting edge, up to date, has quality thinking and has truly global reach with cases from America, Asia and Europe." --Phil Harris, Professor Emeritus of Marketing & Public Affairs, University of Chester, UK Political uncertainty and instability characterise many regions around the world and, increasingly, can be observed in more established democracies. The COVID-19 pandemic, national and international tensions, and the proliferation of autocratic, chauvinist, and, at the most extreme, fascist forces around the world all contribute to turbulent political times. Such environments constitute tremendous challenges, but also opportunities for scholars to contribute to an understanding of processes in the political market, using the lens of political branding theories. Authors from various disciplinary backgrounds, including social psychology, marketing, and media and communications, provide commentaries and analyses of branding processes in different national contexts, all characterised by tensions and challenges. The topical and provocative content of the chapters, all focusing on recent political events and phenomena in the political arena, should appeal to researchers, branding practitioners, politicians, and members of the public seeking to deepen their understanding of current events and political branding concepts. Dr Mona Moufahim is Senior Lecturer at the Stirling Management School at the University of Stirling in Scotland, UK. She is the current Chair of the Political Marketing Special Interest Group of the Academy of Marketing. Her research focuses on identity, extreme right politics, and political marketing and consumption.