Marketing Through Turbulent Times
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Marketing Through Turbulent Times
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Author : Jenny Darroch
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-08-09
Marketing Through Turbulent Times written by Jenny Darroch and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-09 with categories.
Marketing Through Turbulent Times By Jenny Darroch
Marketing Through Turbulent Times
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Author : Marketing Institute and Business & Finance
language : en
Publisher:
Release Date : 1993
Marketing Through Turbulent Times written by Marketing Institute and Business & Finance and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with categories.
Marketing Through Turbulent Times
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Author : Jenny Darroch
language : en
Publisher: Springer
Release Date : 2009-10-23
Marketing Through Turbulent Times written by Jenny Darroch and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-23 with Business & Economics categories.
Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.
Marketing In Turbulent Times
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Author :
language : en
Publisher:
Release Date : 1975
Marketing In Turbulent Times written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with categories.
Winning In Turbulence
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Author : Darrell Rigby
language : en
Publisher: Harvard Business Press
Release Date : 2009-08-24
Winning In Turbulence written by Darrell Rigby and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-24 with Business & Economics categories.
The current downturn may prove more brutal than most previous recessions. It's already hammering companies in markets around the globe. It will test businesses to their fullest-many won't survive. But downturns present strategic opportunities, too. In fact, many more companies achieve dramatic gains during recessions than in normal times. How to ensure your company emerges successful? In Winning in Turbulence, a new volume in the Memo to the CEO series, Bain & Company downturn strategist Darrell Rigby provides the playbook. He presents a powerful framework and diagnostic tool (available in the book and online) for assessing three dimensions of your situation: Your industry's sensitivity: How hard is it hit by this downturn? Your company's strategic position: Are you an industry leader or follower? Your firm's financial position, including cash reserves. The author then explains how to craft an action plan tailored to the situation you've diagnosed, providing tools for: Cutting costs intelligently-sustaining your margins and brand Boosting revenue by refocusing your sales force on the right customers Channeling resources into your core businesses Preparing for bold moves, such as game-changing acquisitions Timely and practical, this book positions you to survive a downturn and emerge stronger once the recovery begins.
Irrational Loyalty Building A Brand That Thrives In Turbulent Times
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Author : Deb Gabor
language : en
Publisher: Lioncrest Publishing
Release Date : 2019-03
Irrational Loyalty Building A Brand That Thrives In Turbulent Times written by Deb Gabor and has been published by Lioncrest Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03 with Business & Economics categories.
Eventually, every organization faces a serious branding disaster. Think of United Airlines, Wells Fargo, Uber, and other companies whose tribulations made front page news. Poor business decisions, corrupt cultures, or just plain bad luck can lead to major PR meltdowns, sending once-loyal consumers fleeing in droves. But there's a right way to handle controversy and come out stronger on the other side.Using recent high-profile brand implosions as prime examples, Deb Gabor demonstrates how top companies that break their promises inevitably suffer, and she explores the routes the more agile ones have taken to full recovery after letting their customers down. One of the world's premier branding experts, Gabor provides invaluable insights that will help your own enterprise build positive brand equity, good will, and the "irrational loyalty" that will support your brand long-term through the best and worst of times.This is your essential guide to building Irrational Loyalty.
Marketing In Turbulent Times And Marketing The Challenges And The Opportunities
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Author : American Marketing Association
language : en
Publisher:
Release Date : 1975
Marketing In Turbulent Times And Marketing The Challenges And The Opportunities written by American Marketing Association and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Business & Economics categories.
Strategic Marketing Management 6e With Busines In Turbulent Times Set
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Author : Aaker
language : en
Publisher:
Release Date : 2001-12-01
Strategic Marketing Management 6e With Busines In Turbulent Times Set written by Aaker and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-12-01 with categories.
Business Planning For Turbulent Times
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Author : Rafael Rami ́rez
language : en
Publisher: Earthscan
Release Date : 2012
Business Planning For Turbulent Times written by Rafael Rami ́rez and has been published by Earthscan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
The world is increasingly turbulent and complex, awash with disruptions, tipping points and knock-on effects. These range from the impacts of warfare in the Middle East on energy futures, investment and global currencies to the vast and unpredictable impacts of climate change. All this threatens established strategic planning methods.This book is for business and organizational leaders who want and need to think through how best to deal with increasing turbulence, and with the complexity and uncertainty that come with it. The authors explain in clear language how future orientation and, specifically, modern scenario techniques help to address these conditions. They draw on examples from a wide variety of international settings and circumstances including large corporations, inter-governmental organizations, small firms and municipalities. Readers will be inspired to try out scenario approaches themselves to better address the turbulence that affects them and others with whom they work, live and do business. A key feature of the book is the exchange of insights across the academic-practitioner divide. Scholars of scenario thinking and organizational environments will appreciate the authors' conceptual and methodological advances. What has previously remained jargon only accessible to the highest level of corporate and government futures planners here becomes comprehensible to a wider business and practitioner community.
Managerial Strategies For Business Sustainability During Turbulent Times
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Author : Leon, Ramona-Diana
language : en
Publisher: IGI Global
Release Date : 2017-07-12
Managerial Strategies For Business Sustainability During Turbulent Times written by Leon, Ramona-Diana and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-12 with Business & Economics categories.
As the economy fluctuates, so does the need for resilient business practices. If organizations can remain strong and steady during difficult times, they will be more fruitful during successful periods as well. Managerial Strategies for Business Sustainability During Turbulent Times is a crucial resource that discusses successful methods and techniques for building sturdy company practices. Featuring pertinent topics such as sustainable supply chains, knowledge management, information sharing, and performance evaluations, this is an ideal scholarly reference source for CEOs, managers, business students, and researchers that would like to discover more unique and engaging ways to build a strong business foundation.