Strategic Marketing Management 6e With Busines In Turbulent Times Set
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Strategic Marketing Management 6e With Busines In Turbulent Times Set
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Author : Aaker
language : en
Publisher:
Release Date : 2001-12-01
Strategic Marketing Management 6e With Busines In Turbulent Times Set written by Aaker and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-12-01 with categories.
Marketing Through Turbulent Times
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Author : Jenny Darroch
language : en
Publisher: Springer
Release Date : 2009-10-23
Marketing Through Turbulent Times written by Jenny Darroch and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-23 with Business & Economics categories.
Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.
Strategic Marketing Management
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Author : Mark E. Parry
language : en
Publisher: McGraw-Hill
Release Date : 2001-12
Strategic Marketing Management written by Mark E. Parry and has been published by McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-12 with Business & Economics categories.
"THE MCGRAW-HILL EXECUTIVE MBA SERIES" Readers look to The McGraw-Hill Executive MBA series for straight-talking, technique-filled books written by frontline executive education professors and modeled after the programs of top business schools. "Strategic Marketing Management "provides a logical approach for developing and positioning corporate and product brands and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits from a "first-mover" strategy, navigate a brand extension, set priorities when establishing brand meanings, and more.
Strategic Marketing Management 6th Edition
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Author : Alexander Chernev
language : en
Publisher:
Release Date : 2011-08-01
Strategic Marketing Management 6th Edition written by Alexander Chernev and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-01 with categories.
This resource offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, it presents a conceptual framework that will help develop a strategy for day-to-day decisions.
Managing Uncertainty
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Author : Michel Syrett
language : en
Publisher: John Wiley & Sons
Release Date : 2012-10-04
Managing Uncertainty written by Michel Syrett and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-04 with Business & Economics categories.
A guide to understanding and responding to business uncertainty in the twenty-first century Managing uncertainty has become a new business imperative. Technological discontinuities, regulatory upheavals, geopolitical shocks, abrupt shifts in consumer tastes or behavior, and many other factors have emerged or intensified in recent years and together conspire to undermine even the most carefully constructed business strategies. Managing Uncertainty: Strategies for Surviving and Thriving in Turbulent Times addresses these new challenges, assessing the sources of business turbulence, how to classify uncertainty, and the different ways in which uncertainty can be embraced to allow greater innovation and growth. Drawing on examples from around the world, the book presents the most recent ideas on what it means to manage uncertainty, from practitioners, academics, and consultants. Addresses the challenges of managing uncertainty in business Presents a step-by-step guide to managing business uncertainty Draws examples from major international companies, including Intel, Procter & Gamble, Siemens, Boeing, Philips, Ford, Apple, and many more Written for business leaders and managers looking for new ways to ensure that their businesses continue to thrive in a world of increasing complexity, Managing Uncertainty presents new and innovative ideas about reducing risk by understanding difficult-to-predict shifts.
Strategic Market Management
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Author : David A. Aaker
language : en
Publisher:
Release Date : 1988-04-19
Strategic Market Management written by David A. Aaker and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988-04-19 with Business & Economics categories.
Thoroughly revised and updated from the acclaimed 1984 edition, this textbook offers a market-responsive approach to strategic planning designed to generate a wide range of effective, profitable strategic options in today's changing marketplace. Ideal for undergraduate courses in marketing strategy or management policy, and for corporate seminars or training, the text focuses on concepts and practices for anticipating market trends, threats, and opportunities, and developing strategies to meet them. Shows how to establish Sustainable Competitive Advantages (SCAs) based on an organization's unique assets and skills. Develops specific strategies in brand management, advertising, distribution, finance, and manufacturing based on SCAs. Also covers strategic investment alternatives, market penetration, product expansion, market expansion, diversification, and vertical integration.
Counterturbulence Marketing
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Author : A. Coskun Samli
language : en
Publisher: Praeger
Release Date : 1993-09-30
Counterturbulence Marketing written by A. Coskun Samli and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993-09-30 with Business & Economics categories.
Since the U.S. economy has been plagued recently by a deep and long recession, this unique book has a particularly important message. It takes the position that a proactive marketing strategy can protect the firm from the adverse impact of market turbulence. The author makes the case that the firm must revise its orientation toward being more marketing oriented, and then must develop a counterturbulence marketing strategy that is coined in this book as value marketing. Since turbulence in the American market is expected to intensify, it is expected that this book's contribution will be specific and significant. In order to implement a successful value marketing plan, the firm must be extremely sensitive to market changes and must be able to counteract these within a very short period of time. If the firm can detect changes early and can swiftly counteract these changes with a value marketing plan, then its chances to survive and prosper are enhanced. After reviewing briefly the causes and nature of turbulence in U.S. markets, the author establishes the importance of marketing as a counterturbulence weapon. In fact, the book implies that success in the market place is dependent on the firm's ability to manage itself against turbulence. The author posits that unless the firm takes the position that the customer is not only king but is everything, it will be impossible to survive constantly occurring and strengthening market turbulence. This position revision provides the firm with the opportunity to establish a proactive marketing program that is the blueprint for revising its product, price, and promotion strategies quickly and effectively. Furthermore, the value marketing plan thrives on value-added distribution and logistics processes. Adopting a counterturbulence marketing strategy begins with an attitude change on the part of the firm's executives. These executives must run the firm not by a bottom line but for a bottom line. This orientation change is primarily facilitated by opportunity budgeting. Ideal as supplemental reading in advanced marketing classes, this book will make an important impact on the thinking and orientation of business decision makers.
Strategic Marketing Management
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Author : Alexander Chernev
language : en
Publisher:
Release Date : 2011
Strategic Marketing Management written by Alexander Chernev and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
Strategic Marketing Management (6th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.
Encyclopedia Of Strategic Marketing Management 10 Volumes Set
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Author : (10 Volumes)
language : en
Publisher:
Release Date : 2006
Encyclopedia Of Strategic Marketing Management 10 Volumes Set written by (10 Volumes) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Marketing categories.
Encyclopedia of Strategic Marketing Management10 Volumes 1- Management Skills in Marketing2- Business Marketing Research3- Marketing Planning in a Total Quality Environment4- New Product Development5- The Psychology of Relationship Selling6- Strategic Competitive Intelligence in the Digital Age7- Competitive Strategies for Service Businesses8- Strategic Personal Branding9- Customer Advisory Board: A Strategic Tool10- Handbook of Cross Cultural Marketing
Strategic Marketing Management
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Author : Akhter
language : en
Publisher:
Release Date : 2020-03
Strategic Marketing Management written by Akhter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03 with categories.
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