Marketing Initiatives For Sustainable Educational Development

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Marketing Initiatives For Sustainable Educational Development
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Author : Tripathi, Purnendu
language : en
Publisher: IGI Global
Release Date : 2018-06-22
Marketing Initiatives For Sustainable Educational Development written by Tripathi, Purnendu and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-22 with Business & Economics categories.
Technology plays a vital role in bridging the digital divide and fostering sustainability in educational development. This is evident through the successful use of social media in educational marketing campaigns and through the integration of massive open online courses to reorient learner interactions in higher education environments. Marketing Initiatives for Sustainable Educational Development contains the latest approaches to maximize self-guided, interdisciplinary learning through the use of strategies such as web-based games to elicit collaborative behavior in student groups. It also explores the important role that technology serves in educating students, especially in the realm of technological skills and competencies. This book is a vital resource for educators, instructional designers, administrators, marketers, and education professionals seeking to enhance student learning and engagement through technology-based learning tools.
Social And Sustainability Marketing
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Author : Jishnu Bhattacharyya
language : en
Publisher: CRC Press
Release Date : 2021-09-26
Social And Sustainability Marketing written by Jishnu Bhattacharyya and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-26 with Business & Economics categories.
"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.
A Cultural Historical Approach To Social Displacement And University Community Engagement Emerging Research And Opportunities
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Author : Underwood, Charles
language : en
Publisher: IGI Global
Release Date : 2021-05-07
A Cultural Historical Approach To Social Displacement And University Community Engagement Emerging Research And Opportunities written by Underwood, Charles and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-07 with Education categories.
In a time of worldwide turmoil and pervasive social displacement, universities and communities have come together to meet these urgent challenges in order to support the academic and social development of displaced young people from diverse cultural and linguistic backgrounds. It is crucial to understand and review how institutions, as well as individuals and collaborative groups, have worked together to expand institutional culture and practice in a process of cross-institutional expansive learning. A Cultural Historical Approach to Social Displacement and University-Community Engagement: Emerging Research and Opportunities focuses on university-community collaborative engagement as a strategic response to widespread social displacement and its implications for the educational and social development of underserved young people from displaced communities. Using a cultural historical perspective, the book offers a comparative study of collaborative engagement in multiple programs involving university and community partners in long-term efforts to address the social displacement and educational development of local young people. Specifically, it examines University-Community Links (UC Links), an international network of partnerships between universities and communities that has been addressing the educational implications of social displacement for over 20 years. This book is ideal for school faculty, students, university administrators, local community leaders, community-based organization leaders, local political leaders, teachers, and school partners, as well as researchers, practitioners, and stakeholders interested in discourse on university-community engagement in higher education, K-12, and local and state decision-making arenas.
Overcoming Challenges And Creating Opportunity For African American Male Students
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Author : Butcher, Jennifer T.
language : en
Publisher: IGI Global
Release Date : 2018-11-09
Overcoming Challenges And Creating Opportunity For African American Male Students written by Butcher, Jennifer T. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-09 with Social Science categories.
This title is an IGI Global Core Reference for 2019 as it provides solution-oriented approaches to confronting, confirming, and mitigating perpetual disparities within the educational system. Containing research from researchers across the U.S., this publication covers comprehensive research on access to education, racial battle fatigue, and mentoring programs. Overcoming Challenges and Creating Opportunity for African American Male Students is an essential reference source that supports the development of more widespread solution-oriented approaches to confronting, confirming, and mitigating any perpetual disparities that may exist among these students. Featuring research on topics such as access to education, racial battle fatigue, and mentoring programs, this book is ideally designed for administrators, policymakers, educators, scholars, researchers, students, and academicians seeking coverage on the many factors that influence African American male success in various educational contexts.
Enhancing Teaching And Learning With Socratic Educational Strategies Emerging Research And Opportunities
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Author : Giuseffi, Frank G.
language : en
Publisher: IGI Global
Release Date : 2022-02-04
Enhancing Teaching And Learning With Socratic Educational Strategies Emerging Research And Opportunities written by Giuseffi, Frank G. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-04 with Education categories.
Traditionally understood as an ancient teaching method conceived by the philosopher Socrates, scholars in education have boldly explored the definitions, philosophical underpinnings, assumptions, and uses of Socratic dialogue in various learning situations and educational settings. Despite its ancient origins, the Socratic Method has an impact on contemporary leadership, critical thinking skills, e-learning, adult education, and social-emotional learning. Enhancing Teaching and Learning With Socratic Educational Strategies: Emerging Research and Opportunities presents scholarly work, philosophical investigations, educational claims, and the latest empirical research on the process and outcome of the Socratic Method in educational contexts. It delves deeply into the instructional strategy uncovering its practical impact in educational contexts and its philosophical and societal consequences in the modern world. Covering topics such as female voice, maieutic instruction, and teacher preparation, this book is an essential resource for philosophers, educational administration, educators, researchers, pre-service teachers, academicians, and government programs.
Social Marketing And Sustainable Development Goals Sdgs
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Author : M. Mercedes Galan-Ladero
language : en
Publisher: Springer Nature
Release Date : 2023-05-24
Social Marketing And Sustainable Development Goals Sdgs written by M. Mercedes Galan-Ladero and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-24 with Business & Economics categories.
This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.
Handbook Of Research On Education For Participative Citizenship And Global Prosperity
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Author : Pineda-Alfonso, José A.
language : en
Publisher: IGI Global
Release Date : 2018-11-23
Handbook Of Research On Education For Participative Citizenship And Global Prosperity written by Pineda-Alfonso, José A. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-23 with Education categories.
Active participation in processes of change are an essential aspect of community participation, and proper recognition of opportunities for participation facilitate community engagement nationally and internationally. Education and its relation to citizenship in recent years has become one of the most important fields of research. From different areas and contexts, it has been revealed that there is a prevailing need for education for citizens to take part actively in the processes of change and improvement that the current global situation requires. The Handbook of Research on Education for Participative Citizenship and Global Prosperity is a pivotal reference source focusing on the productions and fields of study that are carried out all over the world on education for citizenship, namely the devices that provide young people with the consciousness and highlight the aspects of an active democratic life. While highlighting topics such as citizenship identity, educational policy, and social justice, this publication explores participation instruction, as well as the methods of community involvement. This book is ideally designed for educational administrators, policymakers, researchers, professionals, and educators seeking current research on instructional methods for teaching active community and political involvement.
Teaching And Learning For A Sustainable Future Innovative Strategies And Best Practices
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Author : Goi, Chai Lee
language : en
Publisher: IGI Global
Release Date : 2024-01-22
Teaching And Learning For A Sustainable Future Innovative Strategies And Best Practices written by Goi, Chai Lee and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-22 with Education categories.
Teaching and Learning for a Sustainable Future: Innovative Strategies and Best Practices delves into the critical global challenges of sustainability and the indispensable role of education in forging a sustainable future for generations to come. This interdisciplinary and multi-sectoral endeavor embraces themes ranging from climate change and biodiversity loss to social justice, poverty reduction, and sustainable development. By integrating environmental, social, and economic dimensions, the book offers a holistic approach to teaching and learning for sustainability, presenting innovative strategies and best practices that can be adapted across diverse disciplines, levels of education, and contexts. Drawing upon a rich tapestry of pedagogical approaches, the book illuminates experiential learning, inquiry-based learning, problem-based learning, and project-based learning as powerful tools for addressing sustainability challenges and opportunities. Additionally, it showcases cutting-edge teaching tools and technologies, including online platforms, social media, virtual and augmented reality, and gamification, revolutionizing the dissemination of sustainability education. The book serves as a platform for educators, academics, researchers, policy makers, and students to share experiences, insights, and best practices, propelling the evolution of sustainability education.
Proceedings Of The 3rd International Conference On Reinventing Business Practices Start Ups And Sustainability Icrbss 2023
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Author : Meena Rani Nimmagadda
language : en
Publisher: Springer Nature
Release Date : 2024-02-19
Proceedings Of The 3rd International Conference On Reinventing Business Practices Start Ups And Sustainability Icrbss 2023 written by Meena Rani Nimmagadda and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-19 with Business & Economics categories.
This is an open access book. About the ICRBSS-2023International Conference on Reinventing Business Practices, Start-ups, and Sustainability-Responsible Consumption and Production- ICRBSS 2023 brings together scholars, researchers, educators, and professionals from around the world to discuss the latest trends, challenges, and opportunities in the spheres of businesses, regulatory environment, consumer groups, advocacy agencies and the environment at large. The sub-theme of the conference this year- Responsible Consumption and Production is the 12th goal of the UN Sustainable Development Goals. The conference provides a platform for industry experts, policymakers, and the academic fraternity to share their experiences and insights. The sessions are designed to promote interaction among participants through keynote speaker sessions, panel discussions, presentations, and the like.
Sustainable Education And Development Clean Energy
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Author : Clinton Aigbavboa
language : en
Publisher: Springer Nature
Release Date : 2025-02-07
Sustainable Education And Development Clean Energy written by Clinton Aigbavboa and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-07 with Technology & Engineering categories.
This book is Volume 1 of the proceedings of 2023 Sustainable Education and Development Research Conference. This volume concentrates on papers in the area of clean energy. Despite considerable progress, more than 700 million people worldwide still lack access to electricity, and around 2.4 billion people continue to use harmful and polluting fuels for cooking. While efforts have been made to promote renewable energy and energy efficiency, they have not been fast enough to achieve Sustainable Development Goal 7. Adding to the challenge, the ongoing war in Ukraine has contributed to rising global energy prices and heightened energy insecurity in Europe. In response to the energy crisis, some European countries are planning to accelerate the transition to renewables and increase investments in clean energy and energy efficiency. However, others are considering a resurgence of coal, which poses a risk to the overall green transition. Between 2010 and 2020, the percentage of the global population with access to electricity increased from 83% to 91%, with 1.3 billion people gaining access. Nevertheless, this leaves approximately 733 million people still without electricity, and most of them reside in sub-Saharan Africa. Achieving universal access by 2030, the annual growth rate in access needs to accelerate from 0.5 percentage points to 0.9 percentage points, necessitating significant efforts in low-income, fragile, and conflict-affected countries. In 2020, 69% of the global population had access to clean cooking fuels and technologies. While more than half of those without access to clean cooking fuels live in Asia, the 20 countries with the lowest percentage of people having access to clean cooking were predominantly least developed countries in Africa. The share of renewable sources in total final energy consumption reached 17.7% globally in 2019, just slightly higher than the figure for 2015. The electricity sector leads in the adoption of renewables, accounting for 26.2% of total final energy consumption in 2019, while the heat and transport sectors have made limited progress. Global primary energy intensity, defined as global total energy supply per unit of GDP, improved from 5.6 megajoules per dollar (2017 purchasing power parity) in 2010 to 4.7 megajoules in 2019. However, the rate of improvement (1.6% per year on average since 2015) falls short of the 3.2% annual rate needed to reach Sustainable Development Goal 7.3. International financial flows to support clean and renewable energy in developing countries reached $10.9 billion in 2019, a 23.6% decrease from 2018. This decline occurred even before the onset of the COVID-19 pandemic. Over a longer five-year moving average, average annual commitments decreased for the first time since 2008, from $17.5 billion in 2014-18 to $16.6 billion in 2015-19. Although developing countries achieved a record of 245.7 watts per capita in installed renewable energy-generating capacity in 2020, small island developing States, least developed countries, and landlocked developing countries have lagged behind. It would take least developed countries and landlocked developing countries nearly 40 years and small island developing States almost 15 years to reach the same level of progress as the average developing country in 2020. The 2023 SEDRC conference, titled "Sustainable Development and Education," aims to redefine the understanding of research in the continent's development and the role of researchers. The conference focusses on applied research discussions and its dissemination. Researchers from research institutions, academicians, postgraduate students, politicians, and industry representatives will be the primary audience for the conference proceedings.