Marketing Inside Out
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Marketing Inside Out
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Author : Srinivasan Siva Rao
language : en
Publisher: Notion Press
Release Date : 2020-07-19
Marketing Inside Out written by Srinivasan Siva Rao and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-19 with Business & Economics categories.
MARKETING INSIDE OUT is for knowledge-seeking students and marketing enthusiasts, who are interested to learn and give impetus to their careers in the field of marketing. For budding and experienced professionals, this book is an useful companion to reinforce their understanding of marketing. In the recent years, online marketing and futuristic marketing gained a lot of traction. Some people have plunged into online marketing and futuristic marketing without having a solid understanding of marketing. This book is an easy guide that will help enhance their knowledge and understanding about marketing. Divided into various topics, this book provides holistic information on marketing concepts, frameworks, terminologies, advertising platforms, strategies, and metrics in simple words. This book also brings out the difference and the correct usage of the marketing terminologies that marketers interchangeably use. This book also touches upon the importance of economics, production strategies, inventory management, and consumer psychology that influence marketing strategies. To make the reading as well as the learning process interactive, the author has included interesting quizzes at the end of some chapters for readers to work on and get a better understanding of the marketing concepts.
Marketing Inside Out
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Author :
language : en
Publisher: Notion Press
Release Date : 2020-07-06
Marketing Inside Out written by and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-06 with Business & Economics categories.
MARKETING INSIDE OUT is for knowledge-seeking students and marketing enthusiasts, who are interested to learn and give impetus to their careers in the field of marketing. For budding and experienced professionals, this book is an useful companion to reinforce their understanding of marketing. In the recent years, online marketing and futuristic marketing gained a lot of traction. Some people have plunged into online marketing and futuristic marketing without having a solid understanding of marketing. This book is an easy guide that will help enhance their knowledge and understanding about marketing. Divided into various topics, this book provides holistic information on marketing concepts, frameworks, terminologies, advertising platforms, strategies, and metrics in simple words. This book also brings out the difference and the correct usage of the marketing terminologies that marketers interchangeably use. This book also touches upon the importance of economics, production strategies, inventory management, and consumer psychology that influence marketing strategies. To make the reading as well as the learning process interactive, the author has included interesting quizzes at the end of some chapters for readers to work on and get a better understanding of the marketing concepts.
Positioning The Brand
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Author : Rik Riezebos
language : en
Publisher: Routledge
Release Date : 2012-03-15
Positioning The Brand written by Rik Riezebos and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-15 with Business & Economics categories.
Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations as to how to strategically position their brand. Up to now, only a few books on positioning were published. Positioning the Brand picks up the gauntlet with an approach based on two fundamental choices: Firstly, the book was written from the perspective of the brand manager, and has therefore been shaped as a practical roadmap. Secondly, this book advocates a new stance on positioning, teaching the reader to look from the inside-out, instead of adopting the usual outside-in methodology. This inside-out approach departs from an analysis of the corporate identity, enabling better fulfilment of external positioning, and ensuring internal support. This book is intended for (future) managers, marketing professionals and communication professionals responsible for the commercial success and reputation of a brand. The contents have a practical set-up, reinforced by engaging examples, and enable the reader to individually complete a positioning process.
Inside Out Marketing
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Author :
language : en
Publisher:
Release Date : 2007*
Inside Out Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007* with Marketing categories.
An internal marketing strategy (IMS) is an effort to overcome resistance to change from within an organization and to align, motivate and integrate employees towards the effective implementation of corporate and functional strategies. In other words, internal marketing is largely about the things people do within an organization that contribute to the achievement of its overall purpose and success. This book provides a unique balance of both theory and practice and shows how to develop an IMS that integrates the whole organization and produces teams that can work together towards common goals and outcomes.
Branding Inside Out
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Author : Nicholas Ind
language : en
Publisher: Kogan Page
Release Date : 2017
Branding Inside Out written by Nicholas Ind and has been published by Kogan Page this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with BUSINESS & ECONOMICS categories.
Build a successful brand and create value through achieving the active involvement of your organisation's people.
Truth And Dare
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Author : Stacey Ruth
language : en
Publisher:
Release Date : 2017-02-09
Truth And Dare written by Stacey Ruth and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-09 with categories.
Today's marketers - from CMOs to sole proprietors - have an endless, often overwhelming array of marketing channels, and thousands of how-to gurus to teach them the right way to succeed in marketing. Why is it then, that so many marketers are still frustrated with lackluster marketshare? Truth & Dare proposes that the answer is not the marketing strategy, spend, content, or placement. Instead, it asks organizations to look inward into the unspoken assumptions that are driving them. In clear and practical terms, Truth & Dare guides the marketer, regardless of their level within an organization, how to re-vision their marketing from the inside out.
Branding Inside Out
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Author : Nicholas Ind
language : en
Publisher: Kogan Page Publishers
Release Date : 2017-10-03
Branding Inside Out written by Nicholas Ind and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-03 with Business & Economics categories.
Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused. By getting employees to truly commit to a brand's ideology internally, companies will find that their brand messages are conveyed externally much more effectively. Branding Inside Out is a multi-contributor text containing chapters from an array of senior professionals and academics, edited by the renowned branding expert and prolific author Nicholas Ind. Branding Inside Out contains both new thinking and new practice on internal branding. The new thinking chapters in the book feature original research on the principles that underpin effective internal branding programmes, while the new practice chapters provide examples of how such companies as Patagonia, NN Group and Adidas both attract new employees and build employee engagement. Taken together, these contributions and case studies form a vital book to help any marketer understand and implement successful internal branding programmes, and win the active involvement of their people. Online resources include supporting PowerPoint slides and case studies for each chapter.
Strategy From The Outside In Profiting From Customer Value
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Author : George Day
language : en
Publisher: McGraw Hill Professional
Release Date : 2010-07-23
Strategy From The Outside In Profiting From Customer Value written by George Day and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-23 with Business & Economics categories.
Make customer value a C-Suite priority for lasting profits and growth While the Great Recession ravaged the balance sheets of long-standing leaders in their respective industries, many companies have actually gained market share, grown revenues and profits, and created more value for customers. These are not flash-in-the-pan companies—world-beaters one year and stragglers the next. They are companies like Johnson & Johnson, Procter & Gamble, Fidelity, Cisco, Philips, Walmart, and Amazon. The success of these organizations isn’t the result of a brilliant strategy for bad times; it’s the outcome of a highly effective long-term strategy that manages the company from the outside in. In Strategy from the Outside In, George S. Day and Christine Moorman explain that the key to such lasting and highly profitable success is the ability to compete on and profit from customer value. It means operating from the outside in. It means always building strategy on market insight, and ensuring that every part of the company puts customer value first. Applying years of research, Day and Moorman illustrate that an outside-in view requires constant vigilance and focus on four customer value imperatives: Be a customer value leader Innovate new value for customers Capitalize on the customer as an asset Capitalize on the brand as an asset Day and Moorman take you from theory to practice, with an emphasis on real world stories, practical models, and useable metrics so that you can profit from customer value. From the outside in.
Outside In Marketing
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Author : James Mathewson
language : en
Publisher: IBM Press
Release Date : 2016-04-08
Outside In Marketing written by James Mathewson and has been published by IBM Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-08 with Business & Economics categories.
Supercharge ROI by Rebuilding Content Marketing Around Your Customer! Marketing has always been about my brand, my product, my company. That’s “inside-out” marketing. Today, customers hate it—and ignore it. What does work? Customized messages they already care about. Marketing that respects their time and gives them immediate value in exchange for their attention. Marketing that’s “outside-in.” Now, two renowned digital marketing thought leaders show how to integrate content marketing with Big Data to create high-ROI, outside-in marketing. James Mathewson and Mike Moran share new practices, techniques, guidelines, and metrics for engaging on your customers’ terms, using their words, reflecting their motivations. Whether you’re a content marketer, marketing executive, or analyst, you’ll learn how to: • Ease your customers’ pain—solve what keeps them up at night—with compelling content experiences • Build content that’s essential to clients and prospects in each step of their buyer journeys • Integrate search and social data into all facets of content development to continually improve its effectiveness • Build evergreen content that is continuously improved to better meet the needs of your clients and prospects • Apply advanced machine learning, text analytics, and sentiment analysis to craft more discoverable, shareable content • Shape your messages to intercept your clients’ and prospects’ information discovery in Google • Transform culture and systems to excel at outside-in marketing
Inside Out Marketing
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Author : Michael Dunmore
language : en
Publisher: Kogan Page Publishers
Release Date : 2005-12-03
Inside Out Marketing written by Michael Dunmore and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12-03 with Business & Economics categories.
This practical guide provides an understanding of internal marketing and the seven components of an internal marketing strategy (IMS). Put simply, internal marketing is largely about the things people do within an organization that contribute to the achievement of the organization's overall purpose and success. By offering a balance of both theory and practice, Michael Dunmore shows the reader how to develop an IMS that integrates the whole organization and produces teams that can work together towards common goals and outcomes. In this way he shows how a strong internal marketing strategy can be critical to achieving and sustaining competitive advantage, as well as being a major driver of change and enhanced performance. Topics covered include: vision, mission and values of an organization; corporate strategy; processes and service standards; knowledge management; internal communication; HR strategy; and integrating internal and external marketing.