Marketing Internacional Neg Cios Escala Global
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Marketing Internacional Neg Cios Escala Global
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Author : Susana Cristina Lima da Costa e Silva
language : pt-BR
Publisher: Leya
Release Date : 2019-02-01
Marketing Internacional Neg Cios Escala Global written by Susana Cristina Lima da Costa e Silva and has been published by Leya this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-01 with Business & Economics categories.
Escrito numa linguagem acessível e objetiva, este manual pode ser usado em cursos de pós-graduação ou formação executiva em marketing internacional, mas também por empresários, gestores e público em geral que procurem ampliar os seus conhecimentos nesta área e estar a par dos desenvolvimentos mais recentes no campo do marketing e internacionalização. O manual foi pensado tendo em vista o desenvolvimento de programas de marketing globais eficazes e orientados para a ação. O valor da abordagem usada reside em oferecer ao leitor um quadro analítico orientado para as decisões e para o desenvolvimento e implementação de programas globais de marketing, através da exposição, análise e avaliação dos referenciais teóricos mais relevantes e das decisões práticas relacionadas com o processo de internacionalização das empresas.
Marketing Internacional
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Author : Philip R. Cateora
language : es
Publisher:
Release Date : 2010-01-18
Marketing Internacional written by Philip R. Cateora and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-18 with Business & Economics categories.
Marketing Internacional
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Author : Philip R. Cateora
language : es
Publisher:
Release Date : 2006
Marketing Internacional written by Philip R. Cateora and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
Marketing Internacional
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Author : Michael R. Czinkota
language : es
Publisher:
Release Date : 2013
Marketing Internacional written by Michael R. Czinkota and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Electronic books categories.
Born Global Firms
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Author : S. Tamer Cavusgil
language : en
Publisher: Business Expert Press
Release Date : 2009-08-01
Born Global Firms written by S. Tamer Cavusgil and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-01 with Business & Economics categories.
This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.
The Making Of A Transnational Capitalist Class
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Author : William K. Carroll
language : en
Publisher: Zed Books Ltd.
Release Date : 2013-04-04
The Making Of A Transnational Capitalist Class written by William K. Carroll and has been published by Zed Books Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-04 with Social Science categories.
Throughout the world, there has been a growing wave of interest in global corporate power and the rise of a transnational capitalist class, triggered by economic and political transformations that have blurred national borders and disembedded corporate business from national domiciles. Using social network analysis, William Carroll maps the changing field of power generated by elite relations among the world's largest corporations and related political organizations. Carroll provides an in-depth analysis that spans the three decades of the late 20th and early 21st century, when capitalist globalization attained unprecedented momentum, propelled both by the transnationalization of accumulation and by the political paradigm of transnational neoliberalism. This has been an era in which national governments have deregulated capital, international institutions such as the World Trade Organization and the World Economic Forum have gained prominence, and production and finance have become more fully transnational, increasing the structural power of capital over communities and workers. Within this context of transformation, the book charts the making of a transnational capitalist class, reaching beyond national forms of capitalist class organization into a global field, but facing spirited opposition from below in an ongoing struggle that is also a struggle over alternative global futures.
Winning On Purpose
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Author : Fred Reichheld
language : en
Publisher: Harvard Business Press
Release Date : 2021-12-07
Winning On Purpose written by Fred Reichheld and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-07 with Business & Economics categories.
Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like Apple and Amazon to digital innovators such as Warby Parker and Peloton. Now, Reichheld has raised the bar yet again. In Winning on Purpose, he demonstrates that the primary purpose of a business should be to enrich the lives of its customers. Why? Because when customers feel this love, they come back for more and bring their friends—generating good profits. This is NPS 3.0 and it puts a new take on the age-old Golden Rule—treat customers the way you would want a loved one treated—at the heart of enduring business success. As the compelling examples in this book illustrate, companies with superior NPS consistently deliver higher returns to shareholders across a wide array of industries. But winning on purpose isn't easy. Reichheld also explains why many NPS practitioners achieve just a small fraction of the system's full potential, and he presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable, complementary accounting measure that can truly leverage the power of NPS. With keen insight and moving personal stories, Reichheld advances the thinking and practice of NPS. Winning on Purpose is your indispensable guide for inspiring customer love within your own teams and using Net Promoter to achieve both personal and business success.
Yearbook Of International Organizations
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Author :
language : en
Publisher:
Release Date : 1967
Yearbook Of International Organizations written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1967 with Political Science categories.
Beginning in 1983/84 published in 3 vols., with expansion to 6 vols. by 2007/2008: vol. 1--Organization descriptions and cross references; vol. 2--Geographic volume: international organization participation; vol. 3--Subject volume; vol. 4--Bibliography and resources; vol. 5--Statistics, visualizations and patterns; vol. 6--Who's who in international organizations. (From year to year some slight variations in naming of the volumes).
An Opportunity For A Different Peru
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Author : Marcelo Giugale
language : en
Publisher: World Bank Publications
Release Date : 2007
An Opportunity For A Different Peru written by Marcelo Giugale and has been published by World Bank Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
For the first time in the republican history of Peru, the presidential transition takes place in democracy, social peace, fast economic growth and favorable world markets. In other words, there has never been a better chance to build a different Peru - a richer country, more equal and governable. There are multiple ways to achieve that goal. New reforms must stem from a widespread and participatory debate, one of a common vision conceived for and by Peruvians. This book aims at making a technical and independent contribution to such debate; it summarizes the knowledge available about the challenges to be faced by the new administration. The study does not recommend silver bullets, but suggests policy options. It is based on the analysis of the current reality and in six decades of relationships with Peru, in which the Bank has implemented more than 100 projects and prepared more than 500 technical reports covering the wide range of development topics. When necessary, the study provides lessons that the Bank has learned elsewhere. The study provides a conceptual framework to the analysis of the country's 34 economic sectors and the two historical perspectives behind them. In doing so, it offers a comprehensive reform agenda that sheds light on possible priorities and courses of action.
Public Hospitals In Developing Countries
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Author : Howard Barnum
language : en
Publisher:
Release Date : 1993
Public Hospitals In Developing Countries written by Howard Barnum and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
Hospitals receive the lion's share of resources in developing countries although other types of care are more cost effective. This study shows how hospital waste can be cut, improvements in managerial and technical efficiency, and involvement of hospitals in the policy dialog regarding use of resources can yield great benefits. Published for the World Bank. Annotation copyright by Book News, Inc., Portland, OR