Marketing International
DOWNLOAD
Download Marketing International PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Marketing International book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
International Marketing
DOWNLOAD
Author : Simon Majaro
language : en
Publisher: Routledge
Release Date : 2012-11-26
International Marketing written by Simon Majaro and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-26 with Business & Economics categories.
Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient is studied in the light of the fundamental question: 'How far can it be standardised internationally or in a research-based cluster of countries?' Research, planning and organisation problems receive particular attention. A whole chapter is devoted to 'Creativity and Innovation' on a global scale.
International Marketing
DOWNLOAD
Author : Hans Mühlbacher
language : en
Publisher: Cengage Learning
Release Date : 1999
International Marketing written by Hans Mühlbacher and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
In the age of globalism, international marketers need to adopt a global perspective if they are to compete successfully. International Marketing: A Global Perspective starts from the premise that any firm - regardless of size - can compete globally. The challenge for todayÂ's manager is to identify and seize the opportunities most appropriate to their company. International Marketing: A Global Perspective examines the main issues facing companies that want to compete successfully in the global marketplace. It combines extensive coverage of the relevant theories with a practical approach to the issues. Written in a clear and accessible style, it is divided into several sections covering: assessing a potential market economically, culturally and politically; identifying cultural similarities and differences; deciding which products to market internationally and how to price and promote them; motivating marketing managers to compete globally; building and implementing successful marketing strategies - from making strategic decisions and choosing market positions and entry methods to developing a marketing plan. Using real-world case studies and vignettes centred on contemporary problems and issues, International Marketing: A Global Perspective will be ideal for undergraduates, MBA students and students following executive courses in international marketing or strategy.
International Marketing
DOWNLOAD
Author : John Shaw
language : en
Publisher: Routledge
Release Date : 2008-01-28
International Marketing written by John Shaw and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-28 with Business & Economics categories.
Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way. The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale. The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone. The book includes chapters on: * Trade distortions and marketing barriers * Political and legal environments * Culture * Consumer behaviour * Marketing research * Promotion and pricing strategies * Currencies and foreign exchange Accessibly written and designed, this book is the most international book on marketing available that can be used by undergraduates and postgraduates the world over. A companion website provides additional material for lecturers and students alike.
Emerging Trends Threats And Opportunities In International Marketing
DOWNLOAD
Author : Michael Czinkota
language : en
Publisher: Business Expert Press
Release Date : 2009-11-01
Emerging Trends Threats And Opportunities In International Marketing written by Michael Czinkota and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-01 with Business & Economics categories.
The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.
International Direct Marketing
DOWNLOAD
Author : Manfred Krafft
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-10-14
International Direct Marketing written by Manfred Krafft and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-14 with Business & Economics categories.
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.
International Marketing
DOWNLOAD
Author : Daniel W. Baack
language : en
Publisher: SAGE
Release Date : 2013
International Marketing written by Daniel W. Baack and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing venture-culture, language, political/legal systems, economic systems, and technological/operational differences-and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly international marketing textbook.
International Marketing Strategy
DOWNLOAD
Author : Frank Bradley
language : en
Publisher: Prentice Hall
Release Date : 2002
International Marketing Strategy written by Frank Bradley and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
This is the fourth edition of Frank Bradley' s ' original' "International Marketing Strategy" textbook. It continues to be structured around a comprehensive five stage managerial model of international marketing decision making at all stages of the enterprise life cycle. "International Marketing Strategy" "4th edition" has been extensively rewritten and is based on the most recent research, examining the competitive environment of international marketing from the perspective of the consumer products firm, the industrial products firm and the services firm with a strong emphasis on branding throughout. The impact of culture and values, life cycle considerations, pricing and brand strategy, international distribution channels, the impact of new communications technologies and the role of the internet are all considered and are illustrated throughout with real-life examples. New to this edition: 46 case exhibits illustrating real-life examples A Part-map to help readers navigate through the text Implications of the Internet and other new technologies integrated throughout Two new chapters - ' Pricing in international markets' and ' Vision and strategy for International Markets' More global coverage with data on Asia-Pacific and African countries " International Marketing Strategy" is essential reading to students studying International Marketing at advanced undergraduate, MBA or MSc/MA levels as well as managers of firms considering entry to or already in international markets. For tutors: There are an Instructor' s Manual and PowerPoint slides to accompany this text atwww.booksites.net/bradley Frank Bradley is R & A Bailey Professor of International Marketing based at the Michael Smurfit Graduate School of Business, University College, Dublin and has served on the editorial boards of the Journal of International Marketing, the Journal of International Business Studies, the Journal of Business Research and International Marketing Review.
New Challenges To International Marketing
DOWNLOAD
Author : Tamer Cavusgil
language : en
Publisher: Emerald Group Publishing
Release Date : 2009-02-20
New Challenges To International Marketing written by Tamer Cavusgil and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-20 with Business & Economics categories.
Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.
International Marketing
DOWNLOAD
Author : Michael R. Czinkota
language : en
Publisher: South Western Educational Publishing
Release Date : 1998
International Marketing written by Michael R. Czinkota and has been published by South Western Educational Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
The second best selling text which is well known for its extremely current coverage, unique chapter coverage, and prestigious author team who have consulted or taught all over the world. Features: * Prestigious author team on the cutting edge of international business and marketing through involvement with frequent consulting engagements and projects with the U.S. Department of State and organizations all over the world. * The text reflects both the theory and application of international marketing by offering research insights from around the globe and showing how corporate practices are adjusting to the marketplace realities of today. * Marketing is examined from a truly global perspective rather than just from the U.S. point of view. By addressing, confronting, and analyzing the existence of different environments, the need for awareness, sensitivity, and adaptation is highlighted. * Students receive a full-colour world map free inside each copy of the text. New to this edition: * The fifth edition is now divided into four parts instead of three, with the separation of marketing in transition. This is designed to pay appropriate attention to emerging markets, changing marketing
International Marketing
DOWNLOAD
Author : Daniel W. Baack
language : en
Publisher: SAGE
Release Date : 2018-11-20
International Marketing written by Daniel W. Baack and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-20 with Business & Economics categories.
Exploring the inter-relatedness of the key components that impact any international marketing venture – markets, the 4P′s, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.