Marketing Issues In Transitional Economies
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Marketing Issues In Transitional Economies
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Author : Rajeev Batra
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Marketing Issues In Transitional Economies written by Rajeev Batra and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently. Yet despite the important questions transition economies pose for policymakers and companies seeking to enter and compete in these new markets, there has been a relative absence of systematic research on these concerns. This book seeks to fill a gap in the existing literature by offering a pioneering and comprehensive examination of issues that have developed as markets in transitional economies become more deregulated and open. The countries discussed include China, the Czech Republic, Hungary, India, Poland, Romania, Russia, South Africa and South Korea. The topics covered are divided into five main sections, and the individual chapters are written by some of the world's leading academic experts on these issues. Most of the authors draw from freshly-collected data in new studies of consumers and/or firms in transitional economies. After an opening section which discusses the marketing issues and challenges multinational and local firms face in transitional economies, the next three sections offer detailed treatments of changing consumer behavior, measuring and improving the marketing orientation of firms, and implementing and managing distribution channels. The fifth and final section is devoted to firm strategies and tactics, examined variously from the perspective of multinational firms entering these new markets, from the viewpoint of existing local firms facing new competitive challenges from global entrants, and from the perspective of local firms seeking to establish themselves in foreign markets where they have not previously competed. Most of the individual chapters are revised versions of papers originally presented at a conference sponsored by the William Davidson Institute, which focuses on research related to emerging and transitional economies, and have not previously appeared in published form. Thus, the book is a unique collection of cutting-edge scholarship on the various aspects of marketing in transitional economies. It will prove valuable reading to academics, policymakers, and international business strategists.
Marketing Issues In Transitional Economies
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Author : Rajeev Batra
language : en
Publisher: Springer Science & Business Media
Release Date : 1999-08-31
Marketing Issues In Transitional Economies written by Rajeev Batra and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-08-31 with Business & Economics categories.
As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently. Yet despite the important questions transition economies pose for policymakers and companies seeking to enter and compete in these new markets, there has been a relative absence of systematic research on these concerns. This book seeks to fill a gap in the existing literature by offering a pioneering and comprehensive examination of issues that have developed as markets in transitional economies become more deregulated and open. The countries discussed include China, the Czech Republic, Hungary, India, Poland, Romania, Russia, South Africa and South Korea. The topics covered are divided into five main sections, and the individual chapters are written by some of the world's leading academic experts on these issues. Most of the authors draw from freshly-collected data in new studies of consumers and/or firms in transitional economies. After an opening section which discusses the marketing issues and challenges multinational and local firms face in transitional economies, the next three sections offer detailed treatments of changing consumer behavior, measuring and improving the marketing orientation of firms, and implementing and managing distribution channels. The fifth and final section is devoted to firm strategies and tactics, examined variously from the perspective of multinational firms entering these new markets, from the viewpoint of existing local firms facing new competitive challenges from global entrants, and from the perspective of local firms seeking to establish themselves in foreign markets where they have not previously competed. Most of the individual chapters are revised versions of papers originally presented at a conference sponsored by the William Davidson Institute, which focuses on research related to emerging and transitional economies, and have not previously appeared in published form. Thus, the book is a unique collection of cutting-edge scholarship on the various aspects of marketing in transitional economies. It will prove valuable reading to academics, policymakers, and international business strategists.
Marketing Challenges In Transition Economies Of Europe Baltic States And The Cis
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Author : Erdener Kaynak
language : en
Publisher: Routledge
Release Date : 2014-04-08
Marketing Challenges In Transition Economies Of Europe Baltic States And The Cis written by Erdener Kaynak and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-08 with Business & Economics categories.
Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.
Marketing Issues And Challenges In Transitional Economies
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Author : RAJEEV BATRA
language : en
Publisher:
Release Date : 1996
Marketing Issues And Challenges In Transitional Economies written by RAJEEV BATRA and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with categories.
The Economic Transition In Myanmar After 1988
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Author : Kōichi Fujita
language : en
Publisher: NUS Press
Release Date : 2009
The Economic Transition In Myanmar After 1988 written by Kōichi Fujita and has been published by NUS Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
For many years Myanmar operated an inward-looking economic system built on import substitution. Ultimately this policy failed, leaving behind inefficient state economic enterprises and widespread poverty. Political unrest in 1988 led a newly installed military government to liberalize the economy, opening it to foreign investment and private participation in trade. This move towards a market economy was in line with world-wide trends, but political instability forced the country to follow a course different from neighboring countries. By analyzing economic policies and performance across the economic spectrum, this book presents an overall picture of economic development in Myanmar between 1988 and the early 2000s. The authors synthesize both macro and micro level data to overcome some of the limitations of unreliable national statistics, and show how the government attempted to deal with two key issues it faced. The first was how to reform the inefficient socialistic economic system in conformity with a market economy, and the second was how to develop the agricultural and underdeveloped economy to alleviate mass poverty.
The Transition To A Market Economy Special Issues
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Author : Paul Marer
language : en
Publisher:
Release Date : 1991
The Transition To A Market Economy Special Issues written by Paul Marer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Capitalism categories.
The Determinants Of Foreign Direct Investment In Transition Economies
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Author : Alan A. Bevan, Saul Estrin
language : en
Publisher:
Release Date : 2000
The Determinants Of Foreign Direct Investment In Transition Economies written by Alan A. Bevan, Saul Estrin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.
Public Finance And Low Equilibria In Transition Economies The Role Of Institutions
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Author : Daniel Daiana and Radu Vrunceanu
language : en
Publisher:
Release Date : 2000
Public Finance And Low Equilibria In Transition Economies The Role Of Institutions written by Daniel Daiana and Radu Vrunceanu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.
Challenges Of Transformation And Transition From Centrally Planned To Market Economies
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Author : Kempe R. Hope
language : en
Publisher:
Release Date : 1998
Challenges Of Transformation And Transition From Centrally Planned To Market Economies written by Kempe R. Hope and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Central planning categories.
The Dynamics Of Entrepreneurial Networks In A Transition Economy The Case Of Russia
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Author : BAT BATJARGAL
language : en
Publisher:
Release Date : 2000
The Dynamics Of Entrepreneurial Networks In A Transition Economy The Case Of Russia written by BAT BATJARGAL and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.