Marketing Issues In Transitional Economies

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Marketing Issues In Transitional Economies

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Author : Rajeev Batra
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06

Marketing Issues In Transitional Economies written by Rajeev Batra and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.

As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently. Yet despite the important questions transition economies pose for policymakers and companies seeking to enter and compete in these new markets, there has been a relative absence of systematic research on these concerns. This book seeks to fill a gap in the existing literature by offering a pioneering and comprehensive examination of issues that have developed as markets in transitional economies become more deregulated and open. The countries discussed include China, the Czech Republic, Hungary, India, Poland, Romania, Russia, South Africa and South Korea. The topics covered are divided into five main sections, and the individual chapters are written by some of the world's leading academic experts on these issues. Most of the authors draw from freshly-collected data in new studies of consumers and/or firms in transitional economies. After an opening section which discusses the marketing issues and challenges multinational and local firms face in transitional economies, the next three sections offer detailed treatments of changing consumer behavior, measuring and improving the marketing orientation of firms, and implementing and managing distribution channels. The fifth and final section is devoted to firm strategies and tactics, examined variously from the perspective of multinational firms entering these new markets, from the viewpoint of existing local firms facing new competitive challenges from global entrants, and from the perspective of local firms seeking to establish themselves in foreign markets where they have not previously competed. Most of the individual chapters are revised versions of papers originally presented at a conference sponsored by the William Davidson Institute, which focuses on research related to emerging and transitional economies, and have not previously appeared in published form. Thus, the book is a unique collection of cutting-edge scholarship on the various aspects of marketing in transitional economies. It will prove valuable reading to academics, policymakers, and international business strategists.

Marketing Issues And Challenges In Transitional Economies

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Author : RAJEEV BATRA
language : en
Publisher:
Release Date : 1996

Marketing Issues And Challenges In Transitional Economies written by RAJEEV BATRA and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with categories.

Marketing Challenges In Transition Economies Of Europe Baltic States And The Cis

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Author : Erdener Kaynak
language : en
Publisher: Routledge
Release Date : 2014-04-08

Marketing Challenges In Transition Economies Of Europe Baltic States And The Cis written by Erdener Kaynak and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-08 with Business & Economics categories.

Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.

Marketing In Transitional Economies

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Author :
language : en
Publisher:
Release Date : 1996

Marketing In Transitional Economies written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with categories.

Marketing In Central And Eastern Europe

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Author : Erdener Kaynak
language : en
Publisher: Routledge
Release Date : 2014-02-04

Marketing In Central And Eastern Europe written by Erdener Kaynak and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-04 with Business & Economics categories.

Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies. Marketing in Central and Eastern Europe helps you understand the changes taking place in these valuable and challenging markets and introduces you to the emerging opportunities and effective marketing strategies to be employed in the region. Researchers specializing in CEE business; managers of international companies operating in or contemplating entering CEE markets; and students studying CEE business, East-West business, or marketing in transitional economies will better understand the region by examining issues of cross- cultural inquiry, commonality, and market segmentation. Marketing in Central and Eastern Europe also provides you with: a region-relevant market analysis to determine environmental dimensions of emerging markets a preliminary report on market-entry strategies in Poland an assessment of foreign direct investment opportunities in Hungary a study of Western-style marketing applied in transitional economies an analysis of marketization and Westernization used as classifying dimensions information on increasing the validity of post-command economy research and application Although the book’s chapters cover a variety of topics and use different research approaches and methodologies, they have a common theme--there is a great interest in, and an equally great need to scientifically investigate, rapidly emerging market opportunities, marketing-environment issues, and marketing-strategy problems with respect to transitional economies of Central and Eastern Europe.

Strategic Marketing Cases In Emerging Markets

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Author : Atanu Adhikari
language : en
Publisher: Springer
Release Date : 2017-05-03

Strategic Marketing Cases In Emerging Markets written by Atanu Adhikari and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-03 with Business & Economics categories.

This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries.

Marketing In Emerging And Transition Economies

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Author : Michael Harvey
language : en
Publisher:
Release Date : 2000

Marketing In Emerging And Transition Economies written by Michael Harvey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.

Supply Chain Management And International Marketing Problems In Transitional Economies

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Author : Elissaveta Zaharieva
language : en
Publisher:
Release Date : 2002

Supply Chain Management And International Marketing Problems In Transitional Economies written by Elissaveta Zaharieva and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with categories.

Marketing In A Transition Economy

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Author : Muhammad Ismail Hossain
language : en
Publisher: Palgrave Macmillan
Release Date : 2024-08-05

Marketing In A Transition Economy written by Muhammad Ismail Hossain and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-05 with Business & Economics categories.

This book presents case studies of local, regional, and international businesses to show that marketing is an environment-sensitive activity, requiring an environment-specific treatment. The business eco-system of Bangladesh is considerably different from those of developed and developing countries due to a range of factors including the unmatched patterns in logistics, infrastructure, enforcement of laws and regulations, cultural differences, and competitiveness. Insightful differences in business practices between the economies of Bangladesh and the West and/or other developing countries are unfolded in this book. The nuances of the contextual operational realities around different aspects of the business including marketing environment and management, consumer behavior, supply chain management, brand management, customer relationship management, services marketing, digital marketing, integrated marketing communications, and marketing ethics are presented in this book. The business knowledge shared by the unique breadth and depth of cases is sure to make this book an effective resource for academia and industry.

Marketing Strategy Standardization In Transition Economies

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Author : Jung Wan Lee
language : en
Publisher:
Release Date : 2017

Marketing Strategy Standardization In Transition Economies written by Jung Wan Lee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.

This paper investigates the concept of the standardisation of products and marketing communications in an emerging market. In addition, the paper aims to introduce the logical connection among product category, product attributes, and consumers' perceptions of product quality. Relationships between the three constructs of product characteristic-, benefit-, and image-attributes with perceived product quality are hypothesized, and data are collected via a consumer survey in Almaty, Kazakhstan during 2005. The empirical data are utilized to test all hypotheses using structural equation modeling method. This study finds that the factors of product attributes affect differentially to consumers' evaluations of product quality. For products with status symbolic meanings such as the automobile in the Central Asia, consumers are more sensitive to benefit attributes of the product rather than product characteristic attributes. Standardisation of products and marketing communications in an international context is an important issue faced by multinational managers and has been the subject of debate for several decades. However, to date, few empirical studies have examined the intricacies of this issue in the Central Asia under transitional economies. This study implicates that, beyond product standardisation, multinational firms must develop marketing communications by adapting the differences of values, expectations, needs of consumers towards global products, in particular, in emerging markets and it will help their global products to achieve competitive strategic positions in emerging markets. This study uses a single product category and a single segment in a single country. Results need to be expanded and confirmed with other product categories in other emergent markets with various segments.