Marketing Library And Information Services
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Marketing Library And Information Services International Perspectives
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Author : Dinesh K. Gupta
language : en
Publisher: Walter de Gruyter
Release Date : 2006-05-02
Marketing Library And Information Services International Perspectives written by Dinesh K. Gupta and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-05-02 with Language Arts & Disciplines categories.
The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Marketing Concepts For Libraries And Information Services
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Author : Eileen Elliott De Sáez
language : en
Publisher:
Release Date : 2002
Marketing Concepts For Libraries And Information Services written by Eileen Elliott De Sáez and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Language Arts & Disciplines categories.
The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master and market research is an essential element of their work.
Marketing Library And Information Services Ii
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Author : Dinesh K. Gupta
language : en
Publisher: Walter de Gruyter
Release Date : 2013-06-25
Marketing Library And Information Services Ii written by Dinesh K. Gupta and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-25 with Language Arts & Disciplines categories.
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
Marketing Information Products And Services
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Author : International Development Research Centre (Canada)
language : en
Publisher: IDRC
Release Date : 1999
Marketing Information Products And Services written by International Development Research Centre (Canada) and has been published by IDRC this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
Contributed articles presented at a workshop held in 1994.
The Myth Of A S Pushkin In Russia S Silver Age
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Author : Brian Horowitz
language : en
Publisher: Northwestern University Press
Release Date : 1996
The Myth Of A S Pushkin In Russia S Silver Age written by Brian Horowitz and has been published by Northwestern University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with categories.
Mikhail Osipovich Gershenzon, philosopher, journalist, and scholar, was one of the most original and eccentric Pushkinists of Russia's Silver Age. His eclectic critical judgment was highly esteemed by his generation's best poets and critics, and many of his idiosyncratic interpretations of Pushkin have become canonical. Brian Horowitz's detailed study illuminates both Pushkin's position as a cultural icon of the Silver Age and Gershenzon's role in establishing and challenging that reputation. As Gershenzon's work mirrors both significant and hidden aspects of the Pushkin scholarship of his day, his articulation of Pushkin as the symbolic key to Russian culture reflects the Silver Age nostalgia for and identification with the Golden Age in which Pushkin wrote. This first book-length study of this important figure provides a vivid sense of the inner workings of Russian literary life in the early part of this century.
Strategic Marketing In Library And Information Science
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Author : Irene Owens
language : en
Publisher: Routledge
Release Date : 2002
Strategic Marketing In Library And Information Science written by Irene Owens and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Electronic books categories.
Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketingrelationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: The Basis and Context for Marketing (theoretical information) and The Application of Marketing (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LISwhat it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Centera fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public libraries
Strategic Marketing In Library And Information Science
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Author : Linda S Katz
language : en
Publisher: Routledge
Release Date : 2013-03-07
Strategic Marketing In Library And Information Science written by Linda S Katz and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-07 with Language Arts & Disciplines categories.
Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketingrelationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: The Basis and Context for Marketing (theoretical information) and The Application of Marketing (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LISwhat it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Centera fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public libraries
Marketing Library And Information Services
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Author : Library Association Publishing
language : en
Publisher:
Release Date : 1997-09-29
Marketing Library And Information Services written by Library Association Publishing and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-09-29 with categories.
This course is aimed at all LIS managers who are responsible for managing service delivery, cost centres, promoting services and developing service strategies. It is designed as a modular one-day programme, with the flexibility to either deliver it complete, or as shorter modules, depending on staff availability and needs. The course contents include: introduction and objectives; building a library-based marketing approach; the marketing mix; understanding buyer behaviour; case study - part 1; marketing planning; marketing information systems; marketing communications; case study - part 2; action planning; review and evaluation. An A4 ringbinder is accompanied by full trainer support materials including OHP originals and a delegate handout pack.
Marketing Planning Library And Information Services
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Author : Darlene E. Weingand
language : en
Publisher: Littleton, Colo. : Libraries Unlimited
Release Date : 1987
Marketing Planning Library And Information Services written by Darlene E. Weingand and has been published by Littleton, Colo. : Libraries Unlimited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Advertising categories.
Marketing Library And Information Services
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Author : Dinesh K. Gupta
language : en
Publisher: K.G. Saur Verlag
Release Date : 2013-04-15
Marketing Library And Information Services written by Dinesh K. Gupta and has been published by K.G. Saur Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-15 with Language Arts & Disciplines categories.
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.