Marketing Library And Information Services
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Marketing Library And Information Services
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Author : Dinesh K. Gupta
language : en
Publisher: Walter de Gruyter
Release Date : 2006
Marketing Library And Information Services written by Dinesh K. Gupta and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Marketing Concepts For Libraries And Information Services
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Author : Eileen Elliott De Sáez
language : en
Publisher: Library Association Publishing (UK)
Release Date : 1993
Marketing Concepts For Libraries And Information Services written by Eileen Elliott De Sáez and has been published by Library Association Publishing (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Language Arts & Disciplines categories.
SUMARIO: what is marketing?; the corporate mission; marketing strategies for librarians and information professionals; the marketing mix; promotion and public relations; market segmentation; marketing research and market research; corporate identity and corporate image; the marketing plan. -- RESUMEN: The most successful organizations in a fast changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master, and market research is an essential element of their work. This well-known textbook introduces practitioners to a wide range of marketing concepts and techniques suitable for library and information services. Fully revised and updated, this second edition contains an extensive new chapter on marketing in the digital age, which explores the potential of e-marketing for librarians and information managers; data mining and customer relationship management; and the current marketing focus.
Marketing Library And Information Services Ii
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Author : Dinesh K. Gupta
language : en
Publisher: Walter de Gruyter
Release Date : 2013-06-25
Marketing Library And Information Services Ii written by Dinesh K. Gupta and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-25 with Language Arts & Disciplines categories.
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
Libraries And Information Services Towards The Attainment Of The Un Millennium Development Goals
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Author : Benson Njobvu
language : en
Publisher: Walter de Gruyter
Release Date : 2009-04-07
Libraries And Information Services Towards The Attainment Of The Un Millennium Development Goals written by Benson Njobvu and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-07 with Language Arts & Disciplines categories.
The United Nations Millennium declarations of 2002 set eight Millennium Development Goals (MDGs) to be achieved by 2015. The papers presented in this publication endeavour to address how libraries and information professionals in East, Central and Southern Africa seek to make themselves relevant to national development by asking themselves how libraries and information centres could contribute to the attainment of these MDGs.
Library And Information Science In Developing Countries Contemporary Issues
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Author : Tella, A.
language : en
Publisher: IGI Global
Release Date : 2011-11-30
Library And Information Science In Developing Countries Contemporary Issues written by Tella, A. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-30 with Language Arts & Disciplines categories.
The field of library and information science is experiencing significant and continued transformation as a result of advancements in digital technology. Adapting to new technologies is crucial for librarians and other information professionals, but there exists a particularly acute gap in technology adoption among developing countries. Library and Information Science in Developing Countries: Contemporary Issues explores the relationship between global technology development and the impact of new technologies on library practice, library education, and information science. Book chapters and case studies in this work provide insight to and support for practitioners and executives concerned with the management of knowledge, information, and organizational development in different types of work environments and learning communities.
Encyclopedia Of Library And Information Sciences
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Author : John D. McDonald
language : en
Publisher: CRC Press
Release Date : 2017-03-15
Encyclopedia Of Library And Information Sciences written by John D. McDonald and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-15 with Computers categories.
The Encyclopedia of Library and Information Sciences, comprising of seven volumes, now in its fourth edition, compiles the contributions of major researchers and practitioners and explores the cultural institutions of more than 30 countries. This major reference presents over 550 entries extensively reviewed for accuracy in seven print volumes or online. The new fourth edition, which includes 55 new entires and 60 revised entries, continues to reflect the growing convergence among the disciplines that influence information and the cultural record, with coverage of the latest topics as well as classic articles of historical and theoretical importance.
Library And Information Center Management
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Author : Barbara B. Moran
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2017-11-16
Library And Information Center Management written by Barbara B. Moran and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-16 with Language Arts & Disciplines categories.
This essential, single-volume textbook supplies a comprehensive introduction to library management that addresses all the functions of management, specifically within the ever-evolving modern library environment. Strategic planning. Facilities management. Leadership, ethics, communication, and motivation. Human resources and staffing. Change, library development, and innovation. Marketing. Measurement and evaluation. Fiscal responsibility and control. These are just some of the wide range of responsibilities and necessary skills of contemporary library managers—not all of which are typically covered in detail in LIS educational programs. Now updated and expanded for its ninth edition, Libraries Unlimited's Library and Information Center Management is the core management text for library information science programs. This latest text adds new information on grant writing as well as more about budgets, marketing, financial management, assessment, and evidence-based management. The authors include various real-world examples from international settings to help readers understand and conceptualize the place of the library and information center in our global world. Each chapter ends with two helpful sections that present numerous examples and opportunities to apply newly gained information: "Practice Your Skills" and "Discussion Questions."
Setting Up A Library And Information Service From Scratch
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Author : Sheila Pantry
language : en
Publisher: Facet Publishing
Release Date : 2005
Setting Up A Library And Information Service From Scratch written by Sheila Pantry and has been published by Facet Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Language Arts & Disciplines categories.
This book is intended as a guide to help those who need to set up a library or information service in their organization, irrespective of subject background or type of organization. It will help both those who have qualifications but no experience in setting up such a centre and those who have had no training at all. The authors have had many years experience setting up information services in different subject backgrounds for a wide range of organizations both in the UK and in many countries. This book will hold your hand as you tackle the many steps to take as you create a successful information service - irrespective of size. Topics covered include: the reasons for establishing a library what information is needed, how quickly and in what quantities (information audit approach) meeting the information needs of special users premises and furniture equipment and Internet access technical requirements staffing managing budgets and finance managing people - staff and management networking and locating sources of information Readership: The book also has a full list of appendices of sample documents from newsletter and press releases to lists of basic reference books and periodicals.
The Survival Kit For Libraries A Marketing Approach
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Author : Dr. R.K. Bhatt
language : en
Publisher: K.K. Publications
Release Date : 2022-02-20
The Survival Kit For Libraries A Marketing Approach written by Dr. R.K. Bhatt and has been published by K.K. Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-20 with Language Arts & Disciplines categories.
The Survival Kit For Libraries (A Marketing Approach) The present book deals with the study and application of Marketing Management in Library and Information Centers in ICT envi-ronment. There is no contradiction now a days in accepting the fact that the application of Marketing Management Principles, Methods and Techniques for the promotion of LIS Products and Services is not only imperative but also extremely important to the survival of library and information centres. The book fulfils some objectives by providing a detail explanation of the vital elements of marketing of library products and services. The book covers chapters like fundamentals of marketing of library products and services, strategies and technique, promotion of LIS products and services, management consultancy and information analysis consolidation and repackaging etc. The organization of the book is done as given below: Chapter: 1- Fundamental Concepts Chapter: 2- Strategies and Techniques Chapter: 3- Promotion of LIS Products and Services Chapter: 4- Management Consultancy Chapter: 5 Information Analysis, Consolidation and Re-Packaging Appendix : 1 Research in Marketing of LIS Products and Services Appendix : 2 Research in Manag-ement Consultancy Appendix : 3 Case study on Marketing
Global Perspectives On The Strategic Role Of Marketing Information Systems
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Author : Medina-Quintero, Jose Melchor
language : en
Publisher: IGI Global
Release Date : 2023-05-08
Global Perspectives On The Strategic Role Of Marketing Information Systems written by Medina-Quintero, Jose Melchor and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-08 with Business & Economics categories.
A level of decision making is concerned with deciding the organization’s objectives, resources, and policies. A significant problem at this decision-making level is predicting the organization’s future and its environment as well as matching the organization’s characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.