Marketing Madness
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Marketing Madness
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Author : Michael Jacobson
language : en
Publisher: Routledge
Release Date : 2019-03-11
Marketing Madness written by Michael Jacobson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-11 with Business & Economics categories.
In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team-and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C
Marketing Madness
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Author : Michael Jacobson
language : en
Publisher: Westview Press
Release Date : 1995-05-01
Marketing Madness written by Michael Jacobson and has been published by Westview Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-05-01 with Language Arts & Disciplines categories.
In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team—and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers.Michael Jacobson, founder of the Washington, D.C.–based watchdog group, Center for the Study of Commercialism (CSC), and Laurie Ann Mazur have produced the book on marketing mania in the United States and the deleterious effects it is having on our ailing culture. Beyond documenting the “unholy alliance” between corporations and Hollywood, the authors take up such disquieting issues as how marketers turn citizens into consumers, the quiet battle between private consumption and social welfare, ads that kill (alcohol and tobacco), the litter of billboards, stealth advertising, corporate interference with public television, the commercialization of Christmas, sex in advertising, marketing in our public schools, and the selling of social issues.This highly readable book interlocks fascinating illustrations with hard statistics and analysis drawn from years of research conducted under the aegis of the CSC. The result is a powerfully revealing book that informs, astounds, enrages, and instructs. It is a primer on the social ills of commercialism gone rampant, a call to action for all concerned citizens. As the authors contend, this book “documents the problem, analyzes its effects, and empowers the reader by offering ‘what you can do' suggestions for personal action.”
Marketing Madness
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Author : MICHAEL. JACOBSON
language : en
Publisher:
Release Date : 2019-04-18
Marketing Madness written by MICHAEL. JACOBSON and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-18 with categories.
Digital Marketing Madness
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Author : David Michael Ledesma
language : en
Publisher:
Release Date : 2012-09-17
Digital Marketing Madness written by David Michael Ledesma and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-17 with Social marketing categories.
(BESTSELLER on Amazon) "The BIGGEST MISTAKE you can do is upload your advertisements on Facebook or Youtube and then just 'hope and pray' that other people share it." A very easy guide to social media marketing. Includes simple but potent details on marketing with Facebook, YouTube, Twitter, Instagram, Pinterest, and blogs. Also covered is a special section on the author's 16 secrets to effective viral marketing.Based on the author's experiences in growing his own successful online tutorial business with very low expense, as well as his take on ideas from other world-famous digital marketing gurus. In a short span of time, the author's viral videos on YouTube have garnered approximately 2 MILLION views worldwide. Author's Blog: MBAbullshit.com
Offline Marketing Madness
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Author : RD king
language : en
Publisher: 大賢者外語
Release Date :
Offline Marketing Madness written by RD king and has been published by 大賢者外語 this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Harness the Power of Offline Marketing for Business Success! With the rapid expansion of the Internet and the growth in both sales and services over the Web, it would be quite foolish not to create a Web presence and expand your brand on the information superhighway so that it is marketed to all those potential customers. Yet, traditional offline marketing should never be neglected to the point where it becomes a lost art. Because there are numerous offline marketing opportunities that can work wonders for your business at little or no cost with only a minimal amount of effort. A smart business person takes advantage of all that offline marketing has to offer. As more and more businesses direct their marketing efforts into Internet channels, they often neglect more traditional and proven marketing venues. With more of your competition's marketing focus directed online, this allows you to benefit from their mistake and sweep up some of their market share. Of course, you don't want to ignore the Internet, but you do want to work with traditional offline marketing as well. With a two-prong marketing approach, both offline and online, you will far outpace those in the same business as you, successfully securing new clientele and increasing overall profitability. What You Will be Taught in Offline Marketing Madness: 101 effective ways to promote your business Traditional offline marketing strategy Creative offline marketing tips and ideas Free advertising and exposure through publicity Networking and mutual partnering with other businesses Profiting off of existing and former customers
Marketing Madness The Essential Marketing Toolbook For Summer Programs
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Author : Susan Stanco
language : en
Publisher:
Release Date : 2003-01-01
Marketing Madness The Essential Marketing Toolbook For Summer Programs written by Susan Stanco and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-01-01 with Camps categories.
The Monk On A Marketing Street
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Author : Prashant Dilip Mehetre
language : en
Publisher: Independently Published
Release Date : 2023-07-06
The Monk On A Marketing Street written by Prashant Dilip Mehetre and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-06 with categories.
This book is completely dedicated to marketers and growth hackers who are generating interest among the audience for the right product. I have put my different perspectives on marketing and growth hacking in this book, which I think every marketer should definitely think of while doing marketing efforts. So, please read, enjoy, implement, and recommend it.
Welcome To The Creative Age
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Author : Mark Earls
language : en
Publisher: John Wiley & Sons
Release Date : 2003-01-03
Welcome To The Creative Age written by Mark Earls and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-01-03 with Business & Economics categories.
This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.
The Marketing Of Madness
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Author : Citizen Comission on Human Rights
language : en
Publisher:
Release Date : 2009
The Marketing Of Madness written by Citizen Comission on Human Rights and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Digital Marketing In A Week
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Author : Nick Smith
language : en
Publisher: Hachette UK
Release Date : 2014-02-28
Digital Marketing In A Week written by Nick Smith and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-28 with Business & Economics categories.
Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to 'paid' advertising, mobile marketing and creating the perfect website for driving sales, you'll discover the perfect toolkit to drive your successful digital marketing. This book introduces you to the main themes and ideas of digital marketing, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, NLP In A Week is your fastest route to success: - Sunday: Building the ultimate sales website - Monday: SEO: The backbone of any digital marketing strategy - Tuesday: Social media marketing madness - Wednesday: Pay per click (PPC) simplified and explained - Thursday: Mobile optimization and getting mobile users - Friday: Email marketing - why you should do it no matter what - Saturday: Other marketing tricks and tips in the modern world ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.