The Marketing Of Madness
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The Marketing Of Madness
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Author : Citizen Comission on Human Rights
language : en
Publisher:
Release Date : 2009
The Marketing Of Madness written by Citizen Comission on Human Rights and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Marketing Madness
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Author : Michael Jacobson
language : en
Publisher: Routledge
Release Date : 2019-03-11
Marketing Madness written by Michael Jacobson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-11 with Business & Economics categories.
In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team-and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C
Marketing Madness
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Author : MICHAEL. JACOBSON
language : en
Publisher:
Release Date : 2019-04-18
Marketing Madness written by MICHAEL. JACOBSON and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-18 with categories.
Marketing Madness
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Author : Michael Jacobson
language : en
Publisher: Westview Press
Release Date : 1995-05-01
Marketing Madness written by Michael Jacobson and has been published by Westview Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-05-01 with Language Arts & Disciplines categories.
In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team—and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers.Michael Jacobson, founder of the Washington, D.C.–based watchdog group, Center for the Study of Commercialism (CSC), and Laurie Ann Mazur have produced the book on marketing mania in the United States and the deleterious effects it is having on our ailing culture. Beyond documenting the “unholy alliance” between corporations and Hollywood, the authors take up such disquieting issues as how marketers turn citizens into consumers, the quiet battle between private consumption and social welfare, ads that kill (alcohol and tobacco), the litter of billboards, stealth advertising, corporate interference with public television, the commercialization of Christmas, sex in advertising, marketing in our public schools, and the selling of social issues.This highly readable book interlocks fascinating illustrations with hard statistics and analysis drawn from years of research conducted under the aegis of the CSC. The result is a powerfully revealing book that informs, astounds, enrages, and instructs. It is a primer on the social ills of commercialism gone rampant, a call to action for all concerned citizens. As the authors contend, this book “documents the problem, analyzes its effects, and empowers the reader by offering ‘what you can do' suggestions for personal action.”
The Monk On A Marketing Street
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Author : Prashant Dilip Mehetre
language : en
Publisher: Independently Published
Release Date : 2023-07-06
The Monk On A Marketing Street written by Prashant Dilip Mehetre and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-06 with categories.
This book is completely dedicated to marketers and growth hackers who are generating interest among the audience for the right product. I have put my different perspectives on marketing and growth hacking in this book, which I think every marketer should definitely think of while doing marketing efforts. So, please read, enjoy, implement, and recommend it.
Offline Marketing Madness
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Author : RD king
language : en
Publisher: 大賢者外語
Release Date :
Offline Marketing Madness written by RD king and has been published by 大賢者外語 this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Harness the Power of Offline Marketing for Business Success! With the rapid expansion of the Internet and the growth in both sales and services over the Web, it would be quite foolish not to create a Web presence and expand your brand on the information superhighway so that it is marketed to all those potential customers. Yet, traditional offline marketing should never be neglected to the point where it becomes a lost art. Because there are numerous offline marketing opportunities that can work wonders for your business at little or no cost with only a minimal amount of effort. A smart business person takes advantage of all that offline marketing has to offer. As more and more businesses direct their marketing efforts into Internet channels, they often neglect more traditional and proven marketing venues. With more of your competition's marketing focus directed online, this allows you to benefit from their mistake and sweep up some of their market share. Of course, you don't want to ignore the Internet, but you do want to work with traditional offline marketing as well. With a two-prong marketing approach, both offline and online, you will far outpace those in the same business as you, successfully securing new clientele and increasing overall profitability. What You Will be Taught in Offline Marketing Madness: 101 effective ways to promote your business Traditional offline marketing strategy Creative offline marketing tips and ideas Free advertising and exposure through publicity Networking and mutual partnering with other businesses Profiting off of existing and former customers
Digital Marketing Madness
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Author : David Michael Ledesma
language : en
Publisher:
Release Date : 2012-09-17
Digital Marketing Madness written by David Michael Ledesma and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-17 with Social marketing categories.
(BESTSELLER on Amazon) "The BIGGEST MISTAKE you can do is upload your advertisements on Facebook or Youtube and then just 'hope and pray' that other people share it." A very easy guide to social media marketing. Includes simple but potent details on marketing with Facebook, YouTube, Twitter, Instagram, Pinterest, and blogs. Also covered is a special section on the author's 16 secrets to effective viral marketing.Based on the author's experiences in growing his own successful online tutorial business with very low expense, as well as his take on ideas from other world-famous digital marketing gurus. In a short span of time, the author's viral videos on YouTube have garnered approximately 2 MILLION views worldwide. Author's Blog: MBAbullshit.com
Psychiatry And The Business Of Madness
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Author : B. Burstow
language : en
Publisher: Springer
Release Date : 2015-04-01
Psychiatry And The Business Of Madness written by B. Burstow and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-01 with Social Science categories.
Based on extensive research, this book is a fundamental critique of psychiatry that examines the foundations of psychiatry, refutes its basic tenets, and traces the workings of the industry through medical research and in-depth interviews.
Making Minds And Madness
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Author : Mikkel Borch-Jacobsen
language : en
Publisher: Cambridge University Press
Release Date : 2009-05-28
Making Minds And Madness written by Mikkel Borch-Jacobsen and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-28 with Psychology categories.
Why do "maladies of the soul" such as hysteria, anxiety disorders, or depression wax and wane over time? Through a study of the history of psychiatry, Mikkel Borch-Jacobsen provocatively argues that most mental illnesses are not, in fact, diseases but the product of varying expectations shared and negotiated by therapists and patients. With a series of fascinating historical vignettes, stretching from Freud's creation of false memories of sexual abuse in his early hysterical patients to today's promotion and marketing of depression by drug companies, Making Minds and Madness offers a powerful critique of all the theories, such as psychoanalysis and biomedical psychiatry, that claim to discover facts about the human psyche while, in reality, producing them. Borch-Jacobsen proposes such objectivizing approaches should be abandoned in favor of a constructionist and relativist psychology that recognizes the artifactual and interactive character of psychic productions instead of attempting to deny or control it.
Drugging Our Children
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Author : Sharna Olfman
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2012-02-27
Drugging Our Children written by Sharna Olfman and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-27 with Psychology categories.
This book exposes the skyrocketing rate of antipsychotic drug prescriptions for children, identifies grave dangers when children's mental health care is driven by market forces, describes effective therapeutic care for children typically prescribed antipsychotics, and explains how to navigate a drug-fueled mental health system. Since 2001, there has been a dramatic increase in the use of antipsychotics to treat children for an ever-expanding list of symptoms. The prescription rate for toddlers, preschoolers, and middle-class children has doubled, while the prescribing rate for low-income children covered by Medicaid has quadrupled. In a majority of cases, these drugs are neither FDA-approved nor justified by research for the children's conditions. This book examines the reasons behind the explosion of antipsychotic drug prescriptions for children, spotlighting the historical and cultural factors as well as the role of the pharmaceutical industry in this trend; and discusses the ethical and legal responsibilities and ramifications for non-MDs—psychologists in particular—who work with children treated with antipsychotics. Contributors explain how the pharmaceutical industry has inserted itself into every step of medical education, rendering objectivity in the scientific understanding, use, and approvals of such drugs impossible. The text describes the relentless marketing behind the drug sales, even going as far as to provide coloring and picture books for children related to the drug at issue. Valuable information about legal recourse that families and therapists can take when their children or patients have been harmed by antipsychotic drugs and alternative approaches to working with children with emotional and behavioral challenges is also provided.