Marketing Management Business School Crash Course
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Marketing Management Business School Crash Course
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Author : Audiolearn Business Content Team
language : en
Publisher:
Release Date : 2019-11-17
Marketing Management Business School Crash Course written by Audiolearn Business Content Team and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-17 with categories.
AudioLearn's Business School Crash Courses presents Marketing Management. Written by distinguished professors and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for exams, or if you're simply interested in the subject. The audio is focused and high-yield, covering the most important topics you might expect to learn in a typical Business school Marketing Management course. Included are both capsule and detailed explanations of critical issues and topics you must know to master Marketing Management. The material is accurate, up-to-date, and broken down into bite-sized sections. There is a Q&A and a key takeaways section following each topic to review questions commonly tested and drive home key points. Also included in Marketing Management is a comprehensive test containing the top 100 most commonly tested questions with the correct answers. In this course, we'll cover the following topics: Looking at your own company and its products Finding and defining your potential market Finding your potential customers Crafting your marketing message and buyer behavior How you appear to your potential market Positioning your company and products in your chosen market Push and pull marketing strategies and plans Measuring your marketing activities AudioLearn's Business School Crash Courses support your studies, help with exam preparation, and provide a comprehensive audio review of the topic matter for anyone interested in what business students are taught in a typical business school course. A PDF follow-along manual is also included!
The Complete Idiot S Guide To Mba Basics 3rd Edition
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Author : Tom Gorman
language : en
Publisher: Dorling Kindersley Ltd
Release Date : 2011-05-03
The Complete Idiot S Guide To Mba Basics 3rd Edition written by Tom Gorman and has been published by Dorling Kindersley Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-03 with Business & Economics categories.
This is the time to expand your career opportunities - and the knowledge in here can be the key. This third edition compresses the most significant skills and lessons of a two year MBA into one comprehensive guide. With clear, concise information, expert Tom Gorman includes recent developments in management, economics, marketing, leadership, information technology, and communications. Whether the reader is studying to achieve an advanced degree or needs the concrete, practical skills required in the business world, this guide is the most current and comprehensive available. ? Practical guide to the most significant issues facing business professionals today. ? A suitable study tool for all graduate students as well as those trying to expand their skills and knowledge in their careers.
Marketing Management
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Author : Seohee Park
language : en
Publisher: Seohee Academy
Release Date : 2020-08-30
Marketing Management written by Seohee Park and has been published by Seohee Academy this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-30 with Study Aids categories.
This book will help you gain a master of business administration (MBA) degree. Think you’ve got what it takes to become a future leader? An MBA could help you achieve those goals. Intensive, competitive and highly respected, the Master of Business Administration (MBA) is an elite professional qualification. This book provides best reports with good grades. Reading the papers, you can get a sense of how to write a good paper to get good grades. This is a book that tells you how to get good grades on MBA courses in the U.S. For the MBA course, students have to take a total of 36 credits. Each class is worth 3 credits and the students should take 12 classes. It's a series of 12 books, one book for each subject. This book is a collection of best answers for the "Business Organization and Management" subject.
What Is Marketing
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Author : Varun Sharma
language : en
Publisher:
Release Date : 2015-08-26
What Is Marketing written by Varun Sharma and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-26 with categories.
"A must buy if new to marketing. Highly relevant marketing topics dealt in an easy, intuitive & interesting way. A visual treat and a knowledge capsule!" Anshul Khandelwal, VP-Marketing, BlueStone (India's leading online jewellery store)Bound within these pages, you will discover a trendy, energetic course in marketing. "What is Marketing" introduces every major topic taught in a traditional top-MBA program. Consider this a crash course in everything you need to know about the art of marketing. Filled with profound visual treatise and easy-to-understand examples, each topic provides an intuitive understanding of marketing for those just getting started and for those who need a quick brush-up. Whether you are a passionate entrepreneur looking for a way to market your products & services in a fiercely competitive market or a management professional aiming for a bird's-eye view of marketing, this book will unravel the very things you need to succeed. Whether you are just curious or in need of a fresh perspective, "What is Marketing" has been well-thought out with you in mind. Overflowing with rich visuals and simplistic explanations, the most complex marketing concepts will become relatable, helping you to grasp a hold of these notions with as little time as possible so that you can get to work right away and discover the difference these tactics will make for your business. Step-by-step guide to the principles of marketing with focus on customer value, marketing strategy, market research, branding, marketing mix, customer satisfaction & customer loyalty.
The 30 Day Mba In Marketing
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Author : Colin Barrow
language : en
Publisher: Kogan Page Publishers
Release Date : 2016-01-03
The 30 Day Mba In Marketing written by Colin Barrow and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-03 with Business & Economics categories.
The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including hot topics such as: buyer behaviour, marketing strategy, promotion and advertising, pricing, managing the marketing organization and marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world's top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. The 30 Day MBA in Marketing includes detailed information on how to find and analyse market data on any business or market anywhere and online resources that enable you to test your own knowledge. It also provides an invaluable guide to finding further information and free resources on each topic covered. Online supporting resources for this book include a bonus chapter on business communication, self-test question and answers and appendices.
Strategic Marketing Management
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Author : Mark E. Parry
language : en
Publisher: McGraw Hill Professional
Release Date : 2005
Strategic Marketing Management written by Mark E. Parry and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Darden School professor Mark Parry describes the key principles that should guide practising managers as they define the meaning of new brands and manage those brands over time. Using cases and examples, he helps managers decide which options to follow when deciding how to approach branding and positioning.
Business To Business Marketing Management
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Author : Alan Zimmerman
language : en
Publisher: Taylor & Francis
Release Date : 2021-12-22
Business To Business Marketing Management written by Alan Zimmerman and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-22 with Business & Economics categories.
Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, often dealing with highly complex products, have specialist product knowledge and are far more knowledgeable and demanding than the average consumer. This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe. This new edition has been fully revised with new and updated case studies from a variety of regions. Every chapter has been brought in line with current business to business research, alongside new coverage of non-profit and government marketing, digital marketing, ethics, and corporate social responsibility. Other unique features include: • The placement of B2B in a strategic marketing context. • A full discussion of strategy in a global setting including hypercompetition. • A detailed review of global B2B services marketing, trade shows, and market research. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introductory B2B and intensive courses. It is also comprehensive enough to cover all the aspects of B2B marketing management that any marketer needs, whether they are students or practitioners seeking to improve their knowledge. The textbook is also accompanied by an extensive collection of resources to aid tutors, including a full set of PowerPoint slides, test bank of questions, and practical exercises to aid student learning.
Management Of Marketing
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Author : Paul Reynolds
language : en
Publisher: Routledge
Release Date : 2005-06-02
Management Of Marketing written by Paul Reynolds and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-06-02 with Business & Economics categories.
The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched at the appropriate level to be able to be absorbed quickly but still provide enough of a strategic element to stretch them. Written by a successful author team, Management of Marketing covers the key topics of the marketing component of an MBA course and provides a good balance of theory and application to ensure both aspects of the core concepts are covered.
Mba Marketing
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Author : Malcolm McDonald
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-09-16
Mba Marketing written by Malcolm McDonald and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-16 with Business & Economics categories.
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.
Marketing Management And Strategy
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Author : Peter Doyle
language : en
Publisher: Prentice Hall PTR
Release Date : 1998
Marketing Management And Strategy written by Peter Doyle and has been published by Prentice Hall PTR this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
This MBA or short course text assumes familiarity with the operations of the firm and is therefore suited to those with prior work experience. Its case studies include top global companies such as Coca Cola, Shell, IBM and Phillips.