Marketing Management In Asia
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Marketing Management In Asia
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Author : Stanley Paliwoda
language : en
Publisher: Routledge
Release Date : 2013-01-04
Marketing Management In Asia written by Stanley Paliwoda and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-04 with Business & Economics categories.
Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world’s largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit. Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.
Strategic Marketing Management In Asia
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Author : Syed Saad Andaleeb
language : en
Publisher: Emerald Group Publishing
Release Date : 2016-12-22
Strategic Marketing Management In Asia written by Syed Saad Andaleeb and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-22 with Business & Economics categories.
With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.
Cases In Marketing Management And Strategy
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Author : John A. Quelch
language : en
Publisher:
Release Date : 1996
Cases In Marketing Management And Strategy written by John A. Quelch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
For senior year undergraduate Marketing courses, and first year MBA courses in Marketing/International/Asian Business. The book provides a broad-based approach to Asia-Pacific marketing case-studies. Cases include studies on products and services; consumer and business markets; profit and non-profit organizations; Asian firms operating within and outside of the region as well as non-Asian companies operating in Asia; small and large enterprises; manufacturing and trading businesses; and low- and high-technology industries.
Business Marketing Management
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Author : Jim Blythe
language : en
Publisher:
Release Date : 2010
Business Marketing Management written by Jim Blythe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Industrial marketing categories.
Marketing Management
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Author : Philip Kotler
language : en
Publisher: Pearson Prentice Hall
Release Date : 2013
Marketing Management written by Philip Kotler and has been published by Pearson Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Marketing categories.
For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.
Emerging Trends And Innovation In Sports Marketing And Management In Asia
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Author : Leng, Ho Keat
language : en
Publisher: IGI Global
Release Date : 2015-01-31
Emerging Trends And Innovation In Sports Marketing And Management In Asia written by Leng, Ho Keat and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-31 with Business & Economics categories.
Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams. Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.
Marketing Management
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Author : Philip Kotler
language : en
Publisher:
Release Date : 2006
Marketing Management written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Appropriate for capstone undergraduate and graduate courses.The first edition of Marketing Management: An Asian Perspective was published when Asia was experiencing rapid and sustained growth. In mid-1997, Asia began to suffer financial and economic troubles which quickly turned into a crisis. A major key to Asia's recovery is the further development of customer-oriented marketing.
Marketing Management
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Author : Dawn Iacobucci
language : en
Publisher:
Release Date : 2023
Marketing Management written by Dawn Iacobucci and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with Marketing categories.
Principles Of Marketing Asian Perspective
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Author : Philip Kotler
language : en
Publisher:
Release Date : 2016-07-07
Principles Of Marketing Asian Perspective written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-07 with categories.
Marketing Insights For The Asia Pacific
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Author : Siew Meng Leong
language : en
Publisher: Butterworth-Heinemann
Release Date : 1996
Marketing Insights For The Asia Pacific written by Siew Meng Leong and has been published by Butterworth-Heinemann this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
Published in conjunction with Asia Pacific Marketing Federation Marketing Insights For The Asia Pacific provides a comprehensive treatment of the nature of marketing in the Asia Pacific region. This volume incorporates a variety of unique features, including: · a collection of 25 articles from various magazines and journals · a selection of readings relating to topics of vital interest to marketers in asia · references to a broad range of marketing situations -- consumer, industrial, and service markets A useful complement to users of Marketing Management:-- An Asian Perspective, by Philip Kotler, Swee Hoon Ang, and Chin Tiong Tan, Marketing Insights For The Asia Pacific includes the source articles that deal with the marketing concepts and applications introduced in the text. only student marketing book specifically covering the Asia Pacific region published in conjunction with Asia Pacific Marketing Federation