Marketing Michelin
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Marketing Michelin
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Author : Stephen L. Harp
language : en
Publisher: JHU Press
Release Date : 2001-12-14
Marketing Michelin written by Stephen L. Harp and has been published by JHU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-12-14 with Business & Economics categories.
Harp uses the familiar figure of Bibendum and the promotional campaigns designed around him to analyze the cultural assumptions of "belle-epoque" France, including representations of gender, race and class. He also considers Michelin's efforts to promote automobile tourism in France and Europe through its famous "Red Guide" (first introduced in 1900), noting that, in the aftermath of World War I, the company sold tour guides to the battlefields of the Western Front and favourably positioned France's participation in the war as purely defensive and unavoidable. Throughout this period, the company successfully identified the name of Michelin with many aspects of French society, from cuisine and local culture to nationalism and colonialism.
Michelin S New Product Line An Overview
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Author : Anonym
language : en
Publisher:
Release Date : 2017-07-21
Michelin S New Product Line An Overview written by Anonym and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-21 with categories.
Document from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 16,00/20,00, language: English, abstract: This text gives an overview about the product line of Michelin. Michelin was established in 1889. Its main entrepreneurial sector is tire manufacturing, but Michelin is also known for its travel guides and Michelin stars which certify the best restaurants around the world. Michelin has been the number one tire retailer in Europe, this means that the high quality of the product and the high developed technology involved, made the company create profits of around 16 billion euros in 2005. Although not only the European market has a major participation in the company's incomes, the enterprise itself has 74 industrial sites spreaded in 19 countries and a sale presence in more than 170 countries.
Michelin S New Product Line An Overview
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Author : Anonym
language : en
Publisher: GRIN Verlag
Release Date : 2017-07-21
Michelin S New Product Line An Overview written by Anonym and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-21 with Business & Economics categories.
Document from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 16,00/20,00, , language: English, abstract: This text gives an overview about the product line of Michelin. Michelin was established in 1889. Its main entrepreneurial sector is tire manufacturing, but Michelin is also known for its travel guides and Michelin stars which certify the best restaurants around the world. Michelin has been the number one tire retailer in Europe, this means that the high quality of the product and the high developed technology involved, made the company create profits of around 16 billion euros in 2005. Although not only the European market has a major participation in the company’s incomes, the enterprise itself has 74 industrial sites spreaded in 19 countries and a sale presence in more than 170 countries.
Social Media Marketing
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Author : Tracy L. Tuten
language : en
Publisher: SAGE
Release Date : 2020-11-18
Social Media Marketing written by Tracy L. Tuten and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-18 with Business & Economics categories.
A fully updated edition of the award winning textbook for social media marketing. With new case studies on a number of brands including TikTok, Puma and Nespresso and an updated companion website, this book is a must for anyone studying social media marketing.
Global Marketing
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Author : Carlyle Farrell
language : en
Publisher: SAGE
Release Date : 2015-09-10
Global Marketing written by Carlyle Farrell and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-10 with Business & Economics categories.
This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. Key features include: A full-colour text design with photos to help bring the content to life and enhance students′ learning ′Spotlight on Research’ and ‘Expand Your Knowledge’, introducing students to some of the seminal scholarly research undertaken in the field ′Real World Challenges’ offering additional engaging practice-led examples to Case Studies in chapters and providing a scenario for students to analyse and reflect upon via questions A companion website (https://study.sagepub.com/farrell) offering a range of instructor and student support materials including PowerPoint slides, a testbank for instructors and quizzes for students
Vintage Marketing Differentiation
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Author : Robert L. Williams, Jr.
language : en
Publisher: Springer
Release Date : 2017-03-23
Vintage Marketing Differentiation written by Robert L. Williams, Jr. and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-23 with Business & Economics categories.
This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations. Examining how and why these classic strategies were devised and implemented provides insight on how the vintage strategies can continue to be used to position products, services, and experiences within current market situations. Vintage Marketing Differentiation describes real life, innovative, outside-the-box solutions. It explains a marketing differentiation process and emphasizes the critical nature of the perception of trends and timely action. Profiles of over 30 companies and brands depict nearly 20 categories of the first marketing strategies ever to be used. These powerful strategies ignited competitive advantages and help explain why most of these companies are still in business today!
Ethics In Social Marketing
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Author : Alan R. Andreasen
language : en
Publisher: Georgetown University Press
Release Date : 2001-02-05
Ethics In Social Marketing written by Alan R. Andreasen and has been published by Georgetown University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-02-05 with Law categories.
Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An array of commercial marketing concepts and techniques has been applied to problems ranging from child abuse to teen smoking to environmental neglect. However, in crafting these programs, agencies face complex ethical challenges. For example, is it acceptable to exaggerate risk and heighten fear if doing so saves more lives? What if improving the lives of one group has negative effects on another? How does a marketing campaign respect a group's culture while calling for fundamental change within it? In Ethics in Social Marketing, ten contributors draw on their professional experience and the literature of ethics to set forth a range of problems and offer frameworks for their resolution. They introduce philosophical rules and practical models to guide decision making, and they focus on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes. The book not only introduces students to the special moral and ethical burdens of social marketing but also challenges practitioners to address difficult issues that are easily minimized or avoided.
Marketing
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Author : Paul Baines
language : en
Publisher: Oxford University Press
Release Date : 2011
Marketing written by Paul Baines and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.
Cim 1 Marketing Essentials 2012
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Author : BPP Learning Media
language : en
Publisher: BPP Learning Media
Release Date : 2012-06
Cim 1 Marketing Essentials 2012 written by BPP Learning Media and has been published by BPP Learning Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06 with Business & Economics categories.
A core text book for the CIM Qualification.
Essentials Of Marketing
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Author : Paul Baines
language : en
Publisher: Oxford University Press
Release Date : 2013
Essentials Of Marketing written by Paul Baines and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Building on the outstanding success of Baines, Fill and Page's bestselling textbook, 'Essentials of Marketing' has arrived. This is the must have textbook for students looking to excel in their studies and careers.