Marketing Moving L Approccio Semiotico Analizzare Il Mix Di Comunicazione Gestirne Gli Effetti Di Senso
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Marketing Moving L Approccio Semiotico Analizzare Il Mix Di Comunicazione Gestirne Gli Effetti Di Senso
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Author : Giulia Ceriani
language : it
Publisher: FrancoAngeli
Release Date : 2004
Marketing Moving L Approccio Semiotico Analizzare Il Mix Di Comunicazione Gestirne Gli Effetti Di Senso written by Giulia Ceriani and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Marketing Moving
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Author : Giulia Ceriani
language : en
Publisher:
Release Date : 2001
Marketing Moving written by Giulia Ceriani and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with categories.
Bloomsbury Semiotics Volume 2 Semiotics In The Natural And Technical Sciences
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Author : Jamin Pelkey
language : en
Publisher: Bloomsbury Publishing
Release Date : 2023-01-12
Bloomsbury Semiotics Volume 2 Semiotics In The Natural And Technical Sciences written by Jamin Pelkey and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-12 with Literary Criticism categories.
Bloomsbury Semiotics offers a state-of-the-art overview of the entire field of semiotics by revealing its influence on a wide range of disciplinary perspectives. With four volumes spanning theory, method and practice across the disciplines, this definitive reference work emphasizes and strengthens common bonds shared across intellectual cultures, and facilitates the discovery and recovery of meaning across fields. It comprises: Volume 1: History and Semiosis Volume 2: Semiotics in the Natural and Technical Sciences Volume 3: Semiotics in the Arts and Social Sciences Volume 4: Semiotic Movements Written by leading international experts, the chapters provide comprehensive overviews of the history and status of semiotic inquiry across a diverse range of traditions and disciplines. Together, they highlight key contemporary developments and debates along with ongoing research priorities. Providing the most comprehensive and united overview of the field, Bloomsbury Semiotics enables anyone, from students to seasoned practitioners, to better understand and benefit from semiotic insight and how it relates to their own area of study or research. Volume 2: Semiotics in the Natural and Technical Sciences presents the state-of-the art in semiotic approaches to disciplines ranging from mathematics and biology to neuroscience and medicine, from evolutionary linguistics and animal behaviour studies to computing, finance, law, architecture, and design. Each chapter casts a vision for future research priorities, unanswered questions, and fresh openings for semiotic participation in these and related fields.
Sign Studies And Semioethics
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Author : Susan Petrilli
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2014-10-09
Sign Studies And Semioethics written by Susan Petrilli and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-09 with Language Arts & Disciplines categories.
This book examines the issues surrounding the problematic perpetuation of dominant sign systems through the framework of ‘semioethics’. Semioethics is concerned with using semiotics as a powerful tool to critique the status quo and move beyond the reproduction of the dominant order of communication. The aim is to present semioethics as a method to engage semiotics in an active rethink of our ability as humans to affect change.
Brand Aesthetics
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Author : G. Mazzalovo
language : en
Publisher: Springer
Release Date : 2012-07-24
Brand Aesthetics written by G. Mazzalovo and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-24 with Business & Economics categories.
Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.
La Comunicazione Del Turismo Tra Immagine Immaginario E Immaginazione
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Author : Francesco Giordana
language : it
Publisher: FrancoAngeli
Release Date : 2004
La Comunicazione Del Turismo Tra Immagine Immaginario E Immaginazione written by Francesco Giordana and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Language Arts & Disciplines categories.
Hot Spots E Sfere Di Cristallo Semiotica Della Tendenza E Ricerca Strategica
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Author : Giulia Ceriani
language : it
Publisher: FrancoAngeli
Release Date : 2007
Hot Spots E Sfere Di Cristallo Semiotica Della Tendenza E Ricerca Strategica written by Giulia Ceriani and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Tema E Trama Di Un Film
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Author : Carmen S. Brenes
language : it
Publisher: FrancoAngeli
Release Date : 2001
Tema E Trama Di Un Film written by Carmen S. Brenes and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Performing Arts categories.
I Fondamenti Della Comunicazione
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Author : Federico Spantigati
language : it
Publisher: FrancoAngeli
Release Date : 2001
I Fondamenti Della Comunicazione written by Federico Spantigati and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Language Arts & Disciplines categories.
Viaggio Semiotico Tra Marketing E Pubblicit
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Author : Federico Masi Margarito
language : it
Publisher: Youcanprint
Release Date : 2016-07-20
Viaggio Semiotico Tra Marketing E Pubblicit written by Federico Masi Margarito and has been published by Youcanprint this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-20 with Business & Economics categories.
L'autore analizza il rapporto che intercorre tra il marketing, i linguaggi pubblicitari e le sfere di dominio inerenti internet e le neuroscienze, secondo un'ottica di tipo semiotico, utilizzando cioè tale disciplina come "lente di ingrandimento" per l'analisi delle tematiche e delle problematiche legate agli specifici linguaggi settoriali delle comunicazioni finalizzate alla vendita di un bene e servizio in relazione alle nuove scoperte neuro scientifiche e all'uso della Rete e del web 2.0. La semiotica viene utilizzata come strumento atto a decodificare e decostruire gli specifici linguaggi settoriali utilizzati nel campo del marketing ed in quello della pubblicità al fine di comprenderne dall'interno le strutture soggiacenti e il loro funzionamento. Essendo, il marketing e la pubblicità, due sfere dell'umano che hanno una forte influenza da un punto di vista sociale e culturale, la semiotica si rivelerà un potente mezzo per lo studio e la comprensione di meccanismi di significazione: ciò permetterà di comprendere in modo più profondo alcune importanti dinamiche sociali contemporanee.