La Comunicazione Del Turismo Tra Immagine Immaginario E Immaginazione
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La Comunicazione Del Turismo Tra Immagine Immaginario E Immaginazione
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Author : Francesco Giordana
language : it
Publisher: FrancoAngeli
Release Date : 2004
La Comunicazione Del Turismo Tra Immagine Immaginario E Immaginazione written by Francesco Giordana and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Language Arts & Disciplines categories.
Handbook Of Research On Future Policies And Strategies For Nation Branding
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Author : Pistikou, Victoria
language : en
Publisher: IGI Global
Release Date : 2021-06-18
Handbook Of Research On Future Policies And Strategies For Nation Branding written by Pistikou, Victoria and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-18 with Business & Economics categories.
By taking corporate marketing concepts and applying it to countries, “nation branding” is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economics and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with this purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. The Handbook of Research on Future Policies and Strategies for Nation Branding discusses how exactly nation branding works to benefit the function and mission of these nations along with showing how nation branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country. The chapters outline the given situation of nations and the nature and implications of the brand that is required, measure branding inference, and propose future steps for nation branding. This book is a critical reference source for brand managers, tourism professionals, marketers, advertisers, government officials, travel agencies, academicians, researchers, and students working in the fields of international relations, economics, social sciences, business studies, marketing, and entrepreneurship.
Food And Wine Tourism 2nd Edition
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Author : Erica Croce
language : en
Publisher: CABI
Release Date : 2017-04-13
Food And Wine Tourism 2nd Edition written by Erica Croce and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-13 with Business & Economics categories.
This established textbook explores how regions, and food industry, travel and hospitality companies present themselves to tourists experiencing the culture, history and ambience of a location through the food and wine it produces. It provides practical suggestions and guidelines for establishing a food-related tourism destination and business, discussing the environment, understanding the food tourist, supply issues, tours and tasting sessions, themed itineraries, planning and developing the tourist product, marketing and best practice strategies. It also includes numerous case studies from around the world and plentiful pedagogical features to aid student learning. If food and wine tourism is well planned, managed and controlled, it can become a real economic resource. Suitable for students in tourism and leisure subjects, the practical application provided in this book also makes it an ideal resource for those operating in the food and wine sector.
The Discourse Of Tourism And National Heritage
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Author : Claudia Elena Stoian
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2015-11-25
The Discourse Of Tourism And National Heritage written by Claudia Elena Stoian and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-25 with Language Arts & Disciplines categories.
The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online tourism promotion. It focuses on the national online promotion of UNESCO World Heritage Sites, on two different types of websites – institutional and commercial – from three countries, Romania, Spain and Great Britain. The book analyses the way in which each country combines various modes to create a virtual brochure with a promotional message from both institutional and commercial positions. In doing this, it studies the organization of the websites and their webpages, as well as the lexico-grammatical and visual features of their promotional messages. The theoretical framework used is Systemic Functional Linguistics (Halliday 1985, 1994; Kress and van Leeuwen 1996, 2006; Halliday and Matthiessen 2004). The results are compared in relation to the types of websites and to the countries in which they were produced. These are further interpreted from a cultural perspective, showing that the findings can be accounted for by cultural variability, in particular the dimension of context (Hall 1976, 1990, 2000).
Handbook Of Research On Global Hospitality And Tourism Management
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Author : Camillo, Angelo A.
language : en
Publisher: IGI Global
Release Date : 2015-08-17
Handbook Of Research On Global Hospitality And Tourism Management written by Camillo, Angelo A. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-17 with Business & Economics categories.
The tourism industry is a multi-billion dollar enterprise, with more people from all cultures and nationalities choosing to spend their leisure time traveling and visiting new locations. To exploit this burgeoning market, tourism agencies must carefully consider the desires and goals of travelers from around the world. The Handbook of Research on Global Hospitality and Tourism Management contributes to the body of knowledge on travel and tourism by presenting a global view of the hospitality industry, including theoretical research into industry trends as well as case studies from around the world. This handbook provides travel agents, owner-operators, and students and researchers in the hospitality industry with the latest research, findings, and developments in the field. Within this handbook of cutting-edge research, readers will find chapters and cases on topics such as travel and tourism in a global economy; local, glocal, and international hospitality; challenges in environmental management; cultural cuisine; and destination management, among others.
Testi Brevi Di Accompagnamento Linguistica Semiotica Traduzione
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Author : Donella Antelmi
language : en
Publisher: Universitas Studiorum
Release Date : 2019-04-15
Testi Brevi Di Accompagnamento Linguistica Semiotica Traduzione written by Donella Antelmi and has been published by Universitas Studiorum this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-15 with Language Arts & Disciplines categories.
La brevitas non è certo una invenzione recente. Incisioni e graffiti, fin da tempi remoti, rappresentano forme espressive concise, lapidarie, affidate a supporti che, per loro natura, non lasciano spazio a messaggi di ampio respiro: pietra, muro, manufatti. Tuttavia, la brevità non coincide necessariamente con la (poca) lunghezza: essa ha, al contrario, una propria retorica, stilistica e poetica, poiché riguarda le caratteristiche di una scrittura che tende a una concisione formale ottenuta attraverso specifici fattori di condensazione, sintesi ed economia. Di conseguenza, a dispetto della – o grazie alla – concisione, le forme brevi rappresentano unità di informazione ad alto contenuto. L’estetica del corto è insomma caratterizzata da una ricercata densità semantica, per cui la brevità “non è un ripiego, bensì un punto di forza” (A. Abruzzese) grazie alla sua intensità comunicativa. I contributi del libro prendono in considerazione la brevitas nell’interazione tra modi semiotici differenti (linguaggio, immagini, simboli, oggetti, voce) in ambiti di varia natura: espografica, giornalismo, pubblicità, cinema, traduzione, interpretazione.
Lcm Journal Languages Cultures Mediation Vol 2 No 1 2015
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Author : Dolcini Donatella
language : en
Publisher: LED Edizioni Universitarie
Release Date : 2015-10-14
Lcm Journal Languages Cultures Mediation Vol 2 No 1 2015 written by Dolcini Donatella and has been published by LED Edizioni Universitarie this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-14 with Language Arts & Disciplines categories.
TABLE of CONTENTS: Premessa / Foreword. Turismo e interculturalità, D. Dolcini - R.P.B. Singh - Da incredibile a credibile: strategie nazionali di promozione turistica in India, M. Angelillo - “Blockbuster movie, blockbuster location”: cineturismo e costruzione dell’immagine dell’Italia per il pubblico indiano, S. Cavaliere - L. Barletta - Gazing at Italy from the East: A Multimodal Analysis of Malaysian Tourist Blogs, O. Denti - Russo e italiano nei contatti linguistici: immagini riflesse, L. L'vovna Fedorova - M. Bolognani - “The Past Is a Foreign Country”: History as Representation in the Writings of William Darlymple, D.E. Gibbons - ‘Please Do not Stand over the Buddha’s Head (Pay Respect)’: Mediations of Tourist and Researcher Experience in Thailand, A. Jocuns – I. de Saint-Georges – N. Chonmahatrakul, J. Angkapanichkit - ‘For Your Eyes Only’: How Museum Walltexts Communicate East and West. The Case of the Peggy Guggenheim Foundation, S.M. Maci - Word-formation in the Arabic Language of Tourism, C. Solimando
Il Marketing Del Turismo Politiche E Strategie Di Marketing Per Localit Imprese E Prodotti Servizi Turistici
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Author : Antonio Foglio
language : it
Publisher: FrancoAngeli
Release Date : 2015-06-09
Il Marketing Del Turismo Politiche E Strategie Di Marketing Per Localit Imprese E Prodotti Servizi Turistici written by Antonio Foglio and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-09 with Business & Economics categories.
La più completa e dettagliata esposizione di tutto quanto occorre sapere in tema di marketing del turismo. Il libro è indicato per imprenditori turistici, manager e personale di strutture alberghiere, ristorative, compagnie di trasporto, imprese fornitric
La Comunicazione Turistica Nel Mondo Globalizzato
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Author : Lucia Gangale
language : it
Publisher: Youcanprint
Release Date : 2018-03-20
La Comunicazione Turistica Nel Mondo Globalizzato written by Lucia Gangale and has been published by Youcanprint this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-20 with Business & Economics categories.
Questo breve saggio intende dimostrare la potenza del fattore comunicativo e promozionale nell'incremento dei flussi turistici, con riferimento ad alcuni casi specificatamente italiani. Vengono passati in rassegna gli strumenti utilizzati in quelle località turistiche che si "vendono" meglio. Fare comunicazione turistica è diverso da qualsiasi altro genere di comunicazione ed è uno strumento che, se opportunamente adoperato, può generare ampie ricadute economiche su di un territorio. Un testo consigliatissimo anche per gli Istituti Alberghieri.
Regioni E Province Italiane Sette Casi Significativi Di Comunicazione Turistica
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Author : AA. VV.
language : it
Publisher: FrancoAngeli
Release Date : 2011-02-25T00:00:00+01:00
Regioni E Province Italiane Sette Casi Significativi Di Comunicazione Turistica written by AA. VV. and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-25T00:00:00+01:00 with Business & Economics categories.
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