Marketing Na Pr Tica
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Mastering Noon Nopi
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Author : 장대련(DEA RYUN CHANG)
language : ko
Publisher: Yonsei University Press
Release Date : 2015-09-07
Mastering Noon Nopi written by 장대련(DEA RYUN CHANG) and has been published by Yonsei University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-07 with categories.
눈높이 연마하기: 아시아 마케팅의 접근을 위한 예술과 과학 세계에서 가장 높은 성장률을 자랑하는 아시아에서 마케팅은 과연 어떻게 접근해야 하는 것인가? 본 저서, [눈높이 연마하기]는 바로 그 과제에 대한 해법을 제공한다. [눈높이]는 한국말로 단순히 사람이 바라보는 수준으로 이해가 되지만 본 저서에서는 이 보다 더 넓은 의미로 마케팅의 본질을 뜻한다. 즉 본 저서는 기업이 소비자들의 관점을 이해하면 시장을 더 쉽게 헤아릴 수 있다는 철학을 담고 있다. 저자는 [눈높이 연마하기]를 통하여 근 30년간 마케팅 강의, 연구, 기업 자문 활동으로 터득한 경험과 인사이트를 독자들과 공유 한다. 저자는 한국 외에 필란드, 호주, 홍콩, 싱가포르 등에서 강의를 하였을 뿐만 아니라 어렸을 때 외교관 자녀로써 여러 국가에서 성장하였다. 이 같은 종합적 경험으로 저자는 다양한 환경에서 [눈높이]를 맞출 수 있는 글로벌한 안목을 키웠다. 본 저서는 딱딱한 이론에만 치우쳐져 있지 않고 저자의 풍부한 경험담과 마케팅 일화를 담고 있다. [눈높이 연마하기]는 마케팅 실무는 물론 개인 브랜딩을 하려는 독자에게도 유익한 지침서가 될 수 있다. 또한 보너스로 저자가 지난 5년간 수시로 기고한 Harvard Business Review Online 경영논평과 아시아 마케팅 관련 주요 논문과 사례가 포함되어 있다. 본서를 토대로 저자는 세계 제일 큰 공개인터넷강의(MOOC) 사이트인 코세라(coursera.org)에 “International Marketing in Asia”라는 강의를 개설하였고 170여 개의 국가에서 본 강의가 수강되고 있다. PART I WHAT IS MARKETING PART II MARKETING STRATEGY PART III CUSTOMER CATEGORIES in Asian Marketing PART IV MARKET SELECTION PART V MARKET SELECTION PART VI / APPENDIX HBR BLOGS & READINGS Mastering Noon Nopi: The Art & Science of Marketing in Asia How does one approach Marketing in Asia, the fastest growing economic region in the world? That is the key question that is answered in “Mastering Noon Nopi: The Art & Science of Marketing in Asia.” Noon Nopi, a word from Korean, means “Eye Level” but the author uses it more broadly to signify the essence of Marketing. The Noon Nopi concept is used throughout the book to convey how companies need to understand their markets through the lenses of consumers. The author brings nearly 30 years of teaching, research and consulting experience and insight about Marketing into the book. He has taught Marketing in Korea, Finland, Australia, Hong Kong and Singapore. He was also raised as a child of diplomats and lived in many countries. The combined experience therefore allows the author to have a unique global perspective of how the “Eye Level” matching can be achieved. The author offers rich personal accounts and anecdotes to illustrate how one’s ability to fine tune his or her “Noon Nopi” can be an asset not just in business but also in life such as in individual branding. Even though the book is focused on Asia, many of the analytical tools offered in “Noon Nopi” can be applied to marketing problems anywhere. As an added bonus, the book includes the author’s many Harvard Business Review Online opinion pieces as well as a key article and case on Asian Marketing. The author has now launched a MOOC (Massive Open Online Course) called “International Marketing in Asia” based on this book on the world’s largest platform Coursera and has learners from over 170 countries.
Marketing Automation
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Author : Jeff LeSueur
language : en
Publisher: John Wiley & Sons
Release Date : 2007-11-27
Marketing Automation written by Jeff LeSueur and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11-27 with Business & Economics categories.
In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before. Expertly explaining the components of marketing automation and their application and benefit to the marketing process, Marketing Automation shows you how to develop more effective and targeted direct marketing campaigns, from the planning and execution of promotions to the complete leveraging of marketing to increase your profits. Designed to get you quickly up to speed, you will discover: * How to evolve complex, yet agile, customer communication strategies * Ways to focus already limited marketing resources on the right opportunities * Advice on viewing, tracking, and measuring results * How to optimally use current software applications to empower you to effect stronger, more responsive marketing programs Straightforward and balanced, this essential guide presents a new and better way to strengthen your competitive position by using your precious customer data to increase your bottom line. Required reading for executives, marketing managers, and anyone needing to know the essentials of maximizing the profitability of every customer relationship for their business, Marketing Automation makes every marketing dollar count with a sound road map all executives can understand and follow.
Covid 19 Technology And Marketing
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Author : Vanessa Ratten
language : en
Publisher: Springer Nature
Release Date : 2021-07-10
Covid 19 Technology And Marketing written by Vanessa Ratten and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-10 with Business & Economics categories.
This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19. Although there is increasing research in consumer or business management acceptance of new technologies and digital marketing, the impact of these on marketing management during the Covid-19 are not adequately investigated, leading to overstated hypothetical predictions of its future potential. Chapters in the book therefore focus on new economic models such as sharing economy and business structures such as omnichannel, where advancements have enabled firms to build a one-on-one relationship with customers by collecting, storing, aggregating and analysing customer information across various touchpoints. Contributions in the book also focus on new technologies such as blockchain, automation solution, information technology management, and customer relationship management (CRM) in highlighting connections between these new technologies and marketing management. The book will be useful for anyone aiming to gain a better understanding of the current and future technologies that may play a role or have a robust impact on marketing management during Covid-19.
Accountable Marketing
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Author : David W Stewart
language : en
Publisher: Routledge
Release Date : 2016-02-05
Accountable Marketing written by David W Stewart and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-05 with Business & Economics categories.
Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance. Stewart and Gugel have curated the work of several leading marketing, finance and accounting professionals and academics on the topics of marketing accountability and financial reporting to create a volume that represents the best of MASB’s work over the last few years. The book not only emphasizes the importance of accountability in the marketing function, but also creates a dialogue among academics and practitioners about the importance of marketing in driving consistent growth in the organization, and the ways in which improved methods for measuring and forecasting contribute to the effectiveness of these marketing activities. This book marks the first-ever reference point for practicing professionals, faculty and students interested in marketing accountability, the development of standards for marketing reporting, and developing stronger linkages between marketing activities and outcomes, and the financial performance of the firm.
Venda Mais Ed 281 Diagn Stico Comercial
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Author : Editora Quantum
language : pt-BR
Publisher: Editora Quantum
Release Date : 2021-08-19
Venda Mais Ed 281 Diagn Stico Comercial written by Editora Quantum and has been published by Editora Quantum this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-19 with Business & Economics categories.
DIAGNÓSTICO COMERCIAL: A ferramenta que trará clareza sobre o que você precisa fazer para vender mais e melhor em 2021 e além. O Diagnóstico Comercial proporciona uma análise profunda sobre 10 áreas fundamentais para o sucesso em vendas e possibilita a compreensão dos pontos fortes e fracos da sua empresa em cada uma dessas áreas. Descubra como utilizá-lo a seu favor este ano e sempre.
Pesquisa De Marketing 7 Ed
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Author : Naresh K. Malhotra
language : pt-BR
Publisher: Bookman Editora
Release Date :
Pesquisa De Marketing 7 Ed written by Naresh K. Malhotra and has been published by Bookman Editora this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Um dos livros mais importantes do mundo em sua área, esta obra trata da pesquisa de marketing de forma aplicada e prática, equilibrando materiais qualitativos e quantitativos. O livro parte da definição do problema, passando pela concepção da pesquisa e chegando à análise dos dados. Reflete tendências atuais em pesquisa de marketing internacional e aborda mídias sociais, pesquisa de marketing em dispositivos móveis e ética. Exclusiva orientação gerencial e prática, ilustrando a interação entre decisões em pesquisa de marketing e decisões em gestão de marketing.
Rand Mcnally International Bankers Directory
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Author :
language : en
Publisher:
Release Date : 1985
Rand Mcnally International Bankers Directory written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Bankers categories.
V.1. U.S. Master, Alabama-Minnesota. -- v.2. U.S. Master, Missouri-Wyoming. -- v.3. U.S. Operations. -- v.4. International.
Driving Quality Management And Sustainability In Vuca Environments
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Author : João Reis
language : en
Publisher: Springer Nature
Release Date :
Driving Quality Management And Sustainability In Vuca Environments written by João Reis and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Food Processing
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Author :
language : en
Publisher: Enrico Maffizzoni
Release Date : 1996
Food Processing written by and has been published by Enrico Maffizzoni this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Food industry and trade categories.
Code Of Federal Regulations
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Author :
language : en
Publisher:
Release Date : 1972
Code Of Federal Regulations written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with Administrative law categories.
Special edition of the Federal Register, containing a codification of documents of general applicability and future effect ... with ancillaries.