Covid 19 Technology And Marketing
DOWNLOAD
Download Covid 19 Technology And Marketing PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Covid 19 Technology And Marketing book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Covid 19 Technology And Marketing
DOWNLOAD
Author : Vanessa Ratten
language : en
Publisher:
Release Date : 2021
Covid 19 Technology And Marketing written by Vanessa Ratten and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
"The text explores the changes in new digital technology as well as the challenges faced by modern marketing management through the lens of the current covid pandemic which is interesting and timely.." -Isaac Cheah, Curtin University, Australia "This book can be a useful compass for the future as the changes forced by COVID-19 will have permanent characteristics and significant impact on global markets and businesses." -Nikolaos Apostolopoulos, Neapolis University Pafos, Cyprus "Ratten and Thaichon's timely text explores multiple, international, perspectives on the relationship between technology and marketing within the context of the Corona pandemic. As such it will serve as a valuable reference point for those seeking to understand the technology-business dynamic, and those keen to benefit from it." -Andreas Walmsley, Coventry University, United Kingdom "A timely, novel view, a relevance book for our times. A must read to understand how companies and individuals try to adapt and overcome obstacles, succeed or fail under what is considered by many the worst health crisis and economic downfall in modern history." -Oscar Javier Montiel Mendez, Universidad Autónoma de Ciudad Juárez, Mexico This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19. The book will be useful for anyone aiming to gain a better understanding of the current and future technologies that may play a role or have a robust impact on marketing management during Covid-19. Vanessa Ratten is Associate Professor at the La Trobe University, Australia. She is the Programme Coordinator of the Entrepreneurship and Innovation degrees at La Trobe Business School. Park Thaichon is the Cluster Leader of the Relationship Marketing for Impact Research Cluster and the Program Director of the Master of Marketing at Griffith University. Park main research interests include relationship marketing, big data, privacy, dark marketing, and consumer behaviour.
Covid 19 Technology And Marketing
DOWNLOAD
Author : Vanessa Ratten
language : en
Publisher: Springer Nature
Release Date : 2021-07-10
Covid 19 Technology And Marketing written by Vanessa Ratten and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-10 with Business & Economics categories.
This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19. Although there is increasing research in consumer or business management acceptance of new technologies and digital marketing, the impact of these on marketing management during the Covid-19 are not adequately investigated, leading to overstated hypothetical predictions of its future potential. Chapters in the book therefore focus on new economic models such as sharing economy and business structures such as omnichannel, where advancements have enabled firms to build a one-on-one relationship with customers by collecting, storing, aggregating and analysing customer information across various touchpoints. Contributions in the book also focus on new technologies such as blockchain, automation solution, information technology management, and customer relationship management (CRM) in highlighting connections between these new technologies and marketing management. The book will be useful for anyone aiming to gain a better understanding of the current and future technologies that may play a role or have a robust impact on marketing management during Covid-19.
The Future Of Service Post Covid 19 Pandemic Volume 1
DOWNLOAD
Author : Jungwoo Lee
language : en
Publisher: Springer Nature
Release Date : 2021-02-08
The Future Of Service Post Covid 19 Pandemic Volume 1 written by Jungwoo Lee and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-08 with Business & Economics categories.
This open access book is geared towards providing insights and stimulating new thinking about the changing nature of services, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on digital service technology. This book serves as a useful resource for business practitioners and academics in the areas of service and human resource management. Each chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19 is expected introduce novel methods to the service sector, such as untact service, telecommuting, alternative work arrangements, job crafting, and new work skills, digital technology is becoming more important than ever before. This books provides a range of examples and cases to elaborate on the effective application of digital service technology in order for businesses to stay relevant in the current climate.
The Future Of Service Post Covid 19 Pandemic Volume 2
DOWNLOAD
Author : Jungwoo Lee
language : en
Publisher: Springer Nature
Release Date : 2021-02-10
The Future Of Service Post Covid 19 Pandemic Volume 2 written by Jungwoo Lee and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-10 with Business & Economics categories.
This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing. This book serves as a useful resource for business practitioners and academics in the areas of service management and marketing responses during a pandemic. Each chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19 is expected to change the service practice and promote the utilization of novel methods, such as untact marketing, untact service, telecommuting, alternative work arrangements, job crafting, and new work skills, a range of examples and cases are provided to elaborate on applying these emerging new concepts within the service sector.
The Post Pandemic Business Playbook
DOWNLOAD
Author : Ofer Mintz
language : en
Publisher: Springer Nature
Release Date : 2022-02-12
The Post Pandemic Business Playbook written by Ofer Mintz and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-12 with Business & Economics categories.
COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no longer operating as before. This book provides customer-centric based guidance for how businesses should adapt to this new reality, deriving insights from academic research, case studies, interviews, and best practice examples from around the world. As validated by hundreds of top-level executives, its readers will gain a better understanding of why customer behavior has changed so they can use the book’s solutions to navigate through and succeed in the post COVID-19 future.
Cases On Emerging Market Responses To The Covid 19 Pandemic
DOWNLOAD
Author : Kovid, Raj K.
language : en
Publisher: IGI Global
Release Date : 2022-05-06
Cases On Emerging Market Responses To The Covid 19 Pandemic written by Kovid, Raj K. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-06 with Business & Economics categories.
The COVID-19 pandemic was an extreme exogenous shock that had an adverse impact on every facet of human lives, including business. However, the pandemic has also provided an opportunity for companies to alter their business models by adopting digitalization, innovative customer interfaces, and innovative cost and revenue structures. In order to continue not only surviving but thriving through the effects of the pandemic, businesses will have to further improve and realign their models to engage clients, reskill their workforce, and advance the use of supportive technologies. Cases on Emerging Market Responses to the COVID-19 Pandemic provides a set of case studies on corporate and functional strategies adopted by firms irrespective of their industry, ownership type, or size. It highlights the innovative approaches of dealing with crises to survive and sustain the performances that better suit the unique requirements of the pandemic. Covering topics such as crisis management, innovative management strategy, and social entrepreneurship, this book is an essential resource for business leaders, government organizations, hospital administration, educational administration, computer scientists, researchers, and academicians.
Moving Businesses Online And Embracing E Commerce Impact And Opportunities Caused By Covid 19
DOWNLOAD
Author : Semerádová, Tereza
language : en
Publisher: IGI Global
Release Date : 2021-12-03
Moving Businesses Online And Embracing E Commerce Impact And Opportunities Caused By Covid 19 written by Semerádová, Tereza and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-03 with Business & Economics categories.
The COVID-19 pandemic caused global shock to the entire economic system. As a result of the government restrictions, both production and distribution channels were interrupted. In this situation, however, it was possible to observe that some companies were able to adapt to these new conditions. The demand for the possibility of translating physical business into virtual increased. The COVID-19 restrictions showed that many entrepreneurs do not have enough knowledge about the available online tools and possibilities. Given that the digital transformation of business today often consists only of incorporating existing tools into existing processes, transition to e-commerce could be made easily and quickly. Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19 analyzes the impact of COVID-19-related restrictions on business models of enterprises affected most by these restrictions and examines transformational changes induced by the accelerated adoption of internet technologies and transition to e-commerce-based business models. Covering topics such as customer relationship management (CRM), small and medium enterprises (SMEs), and customer loyalty, this book serves as an essential resource for business owners, CEOs, managers, IT consultants, web developers, students, professors, entrepreneurs, researchers, industry professionals, and academicians.
Marketing By Contingency In The Time Of Covid 19
DOWNLOAD
Author : Alicia de la Peña
language : en
Publisher: CRC Press
Release Date : 2022-12-29
Marketing By Contingency In The Time Of Covid 19 written by Alicia de la Peña and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-29 with Business & Economics categories.
Marketing by Contingency in the Time of Covid-19: Overcoming Business Crises and Meeting Marketing Challenges provides conceptual and empirical evidence from a marketing and business perspective about how firms and nonprofit organizations in developing countries have coped with the Covid-19 pandemic. The Covid-19 pandemic became not only a health threat but also a business threat and challenge. This book analyzes successful—and failed—marketing strategies that have been implemented by renowned and emerging firms and nonprofit organizations in reaction to the unprecedented market situation caused by the Covid-19 pandemic. Using case studies, the chapters identify the elements that were critical for strengthening a product or company’s brand value, consumer satisfaction, and loyalty during this time of crisis and uncertainty. The information and experiences shared here show how organizations learned to be resilient and reacted to challenging market situations using creativity and innovation to present consumers with prompt solutions to cover their most basic needs. Topics cover brand engagement, influencer marketing, building consumer trust, navigating restrictive conditions using analytics and predictive modeling, internal marketing, and more. Key features: Presents and assesses strategies to react to business challenges—both economic and social Provides conceptual and empirical evidence on how to deliver value to consumers in times of uncertainty Shows the reality faced by businesses and nonprofit organizations when a crisis emerges Evaluates the critical role of social media and e-commerce as strategic resources to help business and nonprofit organizations survive—and even grow—during a crisis Examines the role of internal marketing during a pandemic The successes and failures of the marketing strategies discussed in this volume will aid professors and students, business leaders, marketing professionals, public relations professionals, and others in identifying the processes needed to overcome business and social troubles during periods of crisis.
Accelerating Digital Success
DOWNLOAD
Author : Ganesh Natarajan
language : en
Publisher: Bloomsbury Publishing
Release Date : 2021-05-18
Accelerating Digital Success written by Ganesh Natarajan and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-18 with Business & Economics categories.
'It is an absolutely invaluable guide embellished with insightful thoughts and a riveting narrative for digital reengineering that shows how successfully winning enterprises can emerge in the post-COVID world.' -Padma Vibhushan R. Mashelkar, President, Global Research Alliance 'This book by industry leaders, who are partnering with the Government in many ways to achieve the trillion dollar Digital India goal, is an asset for the industry and policymakers.'-Ajay Sawhney, Secretary, Ministry of Electronics and Information Technology 'This book by seasoned practitioners will prove to be a prescription for success for organisations in the post-pandemic Digital Era.'-Dinesh Khara, Chairman, State Bank of India Worldwide business transformation is taking place across multiple industries as organisations are trying to gain a competitive advantage by launching new digital journeys quickly, rapidly and in an agile manner. The COVID-19 transformation and the inexorable push towards a 'new normal' for all processes and businesses will definitely see a complete reimagination of work. Digital reengineering will be the new imperative as technologies swarm into the extended workplace, processes get reengineered, design thinking enables a complete rearchitecting of the customer and other stakeholder journeys and touchpoints, and new skills and cultural change become the new imperative for human resource functions as well as the C-suite of all corporations. Through this book, CEOs, CFOs, CIOs and CDOs of organisations, who have embarked on the journey of digital transformation but have not been able to fully realise the benefits, will gain insights on aligning their existing investment with newer initiatives, as well as develop a proper roadmap for their digital future. Through the plans and deeds of real-life examples of those who have attempted and achieved digital acceleration on their own or in client organisations, readers will learn the proper methods of creating multiple digital accelerators, how to culturally align to new agile ways of delivering rapid solutions and become aware of new mantras of the API economy which can out digital success on steroids!
Covid 19 And The Evolving Business Environment In Asia
DOWNLOAD
Author : Andrei O. J. Kwok
language : en
Publisher: Springer Nature
Release Date : 2022-06-30
Covid 19 And The Evolving Business Environment In Asia written by Andrei O. J. Kwok and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-30 with Business & Economics categories.
This book brings together valuable insights about the impact of the COVID-19 pandemic on the business environment from an Asian perspective. While some businesses in Asia have been swift to embrace the new normal, others have found the disruption to the traditional way of doing business challenging. Businesses are striving to respond, adapt, and thrive under the shadow of the unprecedented upheaval to the business environment that has forced them to rethink their strategies, processes, and operating models. There seems to be a consensus among business scholars and stakeholders that the continuous embrace of change and transformation of business models will assist businesses to sustain a long-term competitive advantage. The chapters in this book explore shifts in business innovation and strategies linked to the “new normal” of doing business during the pandemic, bringing to light issues, challenges, and opportunities that firms can expect to face in their need to ensure sustainability post-pandemic and beyond.