Marketing By Contingency In The Time Of Covid 19
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Marketing By Contingency In The Time Of Covid 19
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Author : Alicia de la Peña
language : en
Publisher: CRC Press
Release Date : 2022-12-29
Marketing By Contingency In The Time Of Covid 19 written by Alicia de la Peña and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-29 with Business & Economics categories.
Marketing by Contingency in the Time of Covid-19: Overcoming Business Crises and Meeting Marketing Challenges provides conceptual and empirical evidence from a marketing and business perspective about how firms and nonprofit organizations in developing countries have coped with the Covid-19 pandemic. The Covid-19 pandemic became not only a health threat but also a business threat and challenge. This book analyzes successful—and failed—marketing strategies that have been implemented by renowned and emerging firms and nonprofit organizations in reaction to the unprecedented market situation caused by the Covid-19 pandemic. Using case studies, the chapters identify the elements that were critical for strengthening a product or company’s brand value, consumer satisfaction, and loyalty during this time of crisis and uncertainty. The information and experiences shared here show how organizations learned to be resilient and reacted to challenging market situations using creativity and innovation to present consumers with prompt solutions to cover their most basic needs. Topics cover brand engagement, influencer marketing, building consumer trust, navigating restrictive conditions using analytics and predictive modeling, internal marketing, and more. Key features: Presents and assesses strategies to react to business challenges—both economic and social Provides conceptual and empirical evidence on how to deliver value to consumers in times of uncertainty Shows the reality faced by businesses and nonprofit organizations when a crisis emerges Evaluates the critical role of social media and e-commerce as strategic resources to help business and nonprofit organizations survive—and even grow—during a crisis Examines the role of internal marketing during a pandemic The successes and failures of the marketing strategies discussed in this volume will aid professors and students, business leaders, marketing professionals, public relations professionals, and others in identifying the processes needed to overcome business and social troubles during periods of crisis.
Consumption Production And Entrepreneurship In The Time Of Coronavirus
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Author : Elena Gallitto
language : en
Publisher: Springer Nature
Release Date : 2022-04-22
Consumption Production And Entrepreneurship In The Time Of Coronavirus written by Elena Gallitto and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-22 with Business & Economics categories.
This book examines the impact of the continuing COVID-19 crisis on consumers and businesses. With stay-at-home orders and social distancing measures mandated by governments worldwide, businesses have made significant adjustments to adapt to the sudden changes caused by the pandemic. The book aims to understand what settling and thriving in the “new normal” have meant for businesses around the world. This book is divided into sections on production, consumption, and entrepreneurship and explores how consumer psychology has changed while also evaluating new digital business opportunities afforded by the pandemic. By bringing together psychology and marketing scholars, this interdisciplinary book will inform research on how businesses adapt to crises.
The Future Of Service Post Covid 19 Pandemic Volume 2
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Author : Jungwoo Lee
language : en
Publisher: Springer Nature
Release Date : 2021-02-10
The Future Of Service Post Covid 19 Pandemic Volume 2 written by Jungwoo Lee and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-10 with Business & Economics categories.
This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing. This book serves as a useful resource for business practitioners and academics in the areas of service management and marketing responses during a pandemic. Each chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19 is expected to change the service practice and promote the utilization of novel methods, such as untact marketing, untact service, telecommuting, alternative work arrangements, job crafting, and new work skills, a range of examples and cases are provided to elaborate on applying these emerging new concepts within the service sector.
Covid 19 Technology And Marketing
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Author : Vanessa Ratten
language : en
Publisher: Springer Nature
Release Date : 2021-07-10
Covid 19 Technology And Marketing written by Vanessa Ratten and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-10 with Business & Economics categories.
This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19. Although there is increasing research in consumer or business management acceptance of new technologies and digital marketing, the impact of these on marketing management during the Covid-19 are not adequately investigated, leading to overstated hypothetical predictions of its future potential. Chapters in the book therefore focus on new economic models such as sharing economy and business structures such as omnichannel, where advancements have enabled firms to build a one-on-one relationship with customers by collecting, storing, aggregating and analysing customer information across various touchpoints. Contributions in the book also focus on new technologies such as blockchain, automation solution, information technology management, and customer relationship management (CRM) in highlighting connections between these new technologies and marketing management. The book will be useful for anyone aiming to gain a better understanding of the current and future technologies that may play a role or have a robust impact on marketing management during Covid-19.
Social Brand Management In A Post Covid 19 Era
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Author : Patricia Dias
language : en
Publisher:
Release Date : 2023
Social Brand Management In A Post Covid 19 Era written by Patricia Dias and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with BUSINESS & ECONOMICS categories.
As activity significantly reduced during mandatory lockdown periods aiming to contain the spread of Covid-19, the relationship between organizations and their stakeholders became almost strictly digital. While some brands already have developed digital channels and made a smooth transition, others struggled to remain connected to their consumers and in the process created a panoply of new digital strategies and practices. This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers. Drawing on empirical data about how consumers are connecting with brands in a Covid-19 recovery period, this book suggests becoming a social brand as a strategy for coping with changes in consumer behaviour. A social brand has two main dimensions: it is sociable (active on social media, humanized, and empathic) and it is socially committed (transparent and sustainable). In this concise book, the authors examine case studies of brands that coped successfully with Covid-19 and positioned themselves strongly in this post-pandemic retake period to suggest good practices. It offers an informed discussion on how brands can adapt to changes in consumer behaviour and build stronger connections with consumers. Social Brand Management in a Post Covid-19 Era provides an accessible yet comprehensive overview of brand management in a post-pandemic environment that will be of interest to marketing and communication academics, researchers, and students.
Reshaping The Business World Post Covid 19
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Author : Arvind K. Birdie
language : en
Publisher: CRC Press
Release Date : 2023-10-06
Reshaping The Business World Post Covid 19 written by Arvind K. Birdie and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-06 with Business & Economics categories.
The COVID-19 pandemic dramatically changed our normal—both in life and in business. The timely volume provides a map of how the world has been significantly changed post-COVID-19 pandemic, not only in terms of work and business life but also linking other areas of personal life as well. It explores the diverse impacts of the pandemic on businesses and workplaces, addressing topics such as changes in organizational structures, operations, and marketing and consumer behavior. Sharing their rich insights and perspectives on today’s business world, the authors also look at how personal psychological well-being, the role of spirituality, employee satisfaction, an organization’s future competitiveness, and quality of life have been affected and changed by the COVID-19 pandemic. Chapters discuss the challenges and complications of flexible and hybrid working styles and digital collaboration platforms such as Microsoft teams. Other topics include changed consumer choices and shopping psychology, internet addiction, mental health challenges, new psychological aspects of the art and culture industry, and more. The authors also share effective strategies for creating work-life balance and improving psychological well-being and for navigating the "new normal." Reshaping the Business World Post-COVID-19: Management Strategies for Sustainable Behavior Change will be valuable for both industry and academia as it covers concepts of business from various perspectives. The book is sure to help managers of all types navigate the new normal.
Pandemic New Normal And Implications On Business
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Author : Arti Chandani
language : en
Publisher: Springer Nature
Release Date : 2022-09-24
Pandemic New Normal And Implications On Business written by Arti Chandani and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-24 with Business & Economics categories.
This book focuses on the issues and challenges posed by COVID-19, proposing ways to deal with the supposed ‘new normal’ which the pandemic has introduced in the functioning of business, society, and environment. Among the issues discussed are employee well-being and mental health, impact of changes in education sector, marketing, selling and distribution of goods, change in business model for SME, impact on travel and personal grooming sector, consumer preferences, performance impact of intellectual capital, performance of banks-pre merger, and so on. Focus is on presenting strong research results backed by statistical analysis using different tools. There are managerial solutions to the problems being faced by businesses and firms. The presentations would throw great insights on how businesses have coped during pandemic times in a developing economy like India.
Cases On Emerging Market Responses To The Covid 19 Pandemic
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Author : Kovid, Raj K.
language : en
Publisher: IGI Global
Release Date : 2022-05-06
Cases On Emerging Market Responses To The Covid 19 Pandemic written by Kovid, Raj K. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-06 with Business & Economics categories.
The COVID-19 pandemic was an extreme exogenous shock that had an adverse impact on every facet of human lives, including business. However, the pandemic has also provided an opportunity for companies to alter their business models by adopting digitalization, innovative customer interfaces, and innovative cost and revenue structures. In order to continue not only surviving but thriving through the effects of the pandemic, businesses will have to further improve and realign their models to engage clients, reskill their workforce, and advance the use of supportive technologies. Cases on Emerging Market Responses to the COVID-19 Pandemic provides a set of case studies on corporate and functional strategies adopted by firms irrespective of their industry, ownership type, or size. It highlights the innovative approaches of dealing with crises to survive and sustain the performances that better suit the unique requirements of the pandemic. Covering topics such as crisis management, innovative management strategy, and social entrepreneurship, this book is an essential resource for business leaders, government organizations, hospital administration, educational administration, computer scientists, researchers, and academicians.
A New Era Of Consumer Behavior
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Author :
language : en
Publisher: BoD – Books on Demand
Release Date : 2023-03-29
A New Era Of Consumer Behavior written by and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-29 with Business & Economics categories.
The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior - In and Beyond the Pandemic presents research on both theoretical and practical aspects of this topic in three sections: “Digital Shifts in Consumer Behavior”, “Digitalization of Consumer Behavior in the Tourism Sector” and “Consumer Protection and Sustainability”.
Covid 19 And International Business
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Author : Marin A Marinov
language : en
Publisher: Routledge
Release Date : 2020-12-21
Covid 19 And International Business written by Marin A Marinov and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-21 with Business & Economics categories.
The Covid-19 pandemic has induced a crisis grasping the world abruptly, simultaneously, and swiftly. As a critical juncture, it ignited a change of era for international business. This book illustrates how governments have dealt with the pandemic and the consequent impacts on international business. It also explores the disrupted operations and responses of businesses as their worldwide interconnectivity has been seriously threatened. The book discourses multidirectional aspects of the effects of Covid-19 on international business, ranging from the juxtaposing forces disrupting globalization and installing a change of era through decoupling of technological, production and knowledge flows to its stimulating aspects to the strategic response on business, industry and state level. The book contains thirty chapters that offer a multidimensional interpretation of impacts of Covid-19 on international business theory and practice. Employing the latest state of knowledge on the topic, the book is aimed at international business audience - scholars, students and managers who need to understand better the nature, scope and scale of the impacts of the pandemic on international business.