Marketing On Fleek How To Make Your Marketing Professional Efforts Count In A Customer Centric World
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Marketing On Fleek How To Make Your Marketing Professional Efforts Count In A Customer Centric World
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Author : Kobi Ben Meir
language : en
Publisher: Lulu.com
Release Date : 2020-02-12
Marketing On Fleek How To Make Your Marketing Professional Efforts Count In A Customer Centric World written by Kobi Ben Meir and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-12 with Business & Economics categories.
From award-winning marketing guru and tech expert, Kobi Ben Meir comes a book that is a treatise on how anyone with passion, determination and the willingness to make it big in marketing can realize their dream.Detail not only the personal and professional obstacles, but how the lessons learned along the way. Each step of the growth process is explained meticulously and each chapter builds from the previous one to create a map that can be followed to marketing success. The book covers critical and practical information that a professional needs to be successful without losing sight of the big picture. This includes methods that can rejuvenate ailing self esteem, an exploration of the needs of the modern consumer and an insider look in B2B and B2C markets.
Marketing On Fleek
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Author : Kobi Ben Meir
language : en
Publisher:
Release Date : 2020-02-12
Marketing On Fleek written by Kobi Ben Meir and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-12 with categories.
From award-winning marketing and tech expert, Kobi Ben Meir comes a book that is a treatise on how anyone with passion, determination and the willingness to make it big in marketing can realize their dream. Born in an era that was undergoing a revolutionary change, the Israel-born author uses Marketing on Fleek - How to Make Your Marketing And Professional Efforts Count In A Customer-Centric World to detail not only the personal and professional obstacles he overcame, but how the lessons he learned along the way shaped his outlook. This included immigrating to the US where he benefited from career-defining opportunities. Each step of the growth process is explained meticulously and each chapter builds from the previous one to create a map that can be followed to marketing success. The book covers critical and practical information that a professional needs to be successful without losing sight of the big picture. This includes methods that can rejuvenate ailing self esteem, an exploration of the needs of the modern consumer and an insider look in B2B and B2C markets.
Digital Sense
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Author : Travis Wright
language : en
Publisher: John Wiley & Sons
Release Date : 2017-01-06
Digital Sense written by Travis Wright and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-06 with Business & Economics categories.
Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line. The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation. Optimize competitive advantage and customer experience Map strategy back to business objectives Engage customers with a pragmatic, proven marketing system Reorganize sales and marketing to fill talent and knowledge gaps Today's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one—what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success.
Customer Centric Marketing
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Author : Aldo Cundari
language : en
Publisher: John Wiley & Sons
Release Date : 2015-05-04
Customer Centric Marketing written by Aldo Cundari and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-04 with Business & Economics categories.
The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the rise of empowered and demanding customers and outlines a framework that helps marketers exploit these forces to engage them. You'll find actionable advice to help you pull together these seemingly independent elements to create a customer-centric business model that is ideally positioned to take on the dynamic requirements of today's marketing environment, and learn the strategic rules that CMOs can use to model their organizations to win. Valuable insights on customer experience, innovation, content, social media, and operating strategies will help you formulate a workable plan, and when combined with the practical guidance and expert advice, enable you to put your plan into action today. The new purchasing journey has created a whole new set of customer touch points with unique needs, and has identified key activity areas that drive success or failure in the marketplace. This guide helps you sort it all out, and make your organization rise to the top. Define the new customer-purchasing journey Identify and influence the new consumer Engage, nurture, and utilize brand advocates to spread your message Position your organization to win in the new marketplace As customers evolve, smart companies evolve with them, and, with a track record that speaks for itself, putting the customer at the center of strategic thinking is the key to a winning plan,. Consumer evolution is happening more rapidly than ever before, and keeping your organization out in front has never been more important. Customer-Centric Marketing provides the concrete framework, expert insight, and actionable advice that turns strategy into reality.
Funnel Free Approach
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Author : Naomi Jaurez
language : en
Publisher: Independently Published
Release Date : 2023-05-13
Funnel Free Approach written by Naomi Jaurez and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-13 with categories.
In "The Funnel-Free Approach: Revolutionizing Marketing for Success," Author Naomi Jaurez presents a groundbreaking paradigm shift in the world of marketing. Gone are the days of traditional funnels that focus solely on conversion metrics. Instead, this book introduces a transformative methodology that puts the customer at the center of every marketing decision, resulting in a more authentic, engaging, and successful approach. In today's hyper-connected world, consumers are increasingly skeptical of traditional marketing tactics. They crave genuine connections, personalized experiences, and meaningful engagement with brands. This book explores how adopting a funnel-free approach can not only meet these customer expectations but also drive predictable and recurring revenue. Through thought-provoking insights, practical strategies, and real-world examples, readers will learn how to break free from the constraints of the traditional marketing funnel. By focusing on building long-term relationships, delivering exceptional customer experiences, and nurturing loyalty, businesses can cultivate a loyal customer base that keeps coming back for more. Key topics covered in "The Funnel-Free Approach" include: - Understanding the limitations of traditional marketing funnels and their impact on customer relationships - Embracing a customer-centric mindset and putting the customer at the heart of marketing strategies - Harnessing the power of personalized experiences to drive customer engagement and satisfaction - Leveraging data and analytics to gain deep insights into customer behavior and preferences - Implementing effective customer journey mapping and touchpoint optimization strategies - Cultivating a culture of continuous improvement and experimentation to refine marketing efforts - Nurturing customer loyalty and advocacy through relationship-building and exceptional service Whether you are a marketing professional, business owner, or anyone seeking to revolutionize their approach to marketing, "The Funnel-Free Approach" offers a fresh perspective and actionable strategies to elevate your marketing efforts. By embracing this customer-centric methodology, you will unlock the secrets to building long-lasting customer relationships and driving sustainable business growth. Say goodbye to outdated marketing funnels and hello to a more authentic, engaging, and successful marketing approach. Get your copy of "The Funnel-Free Approach: Revolutionizing Marketing for Success" and embark on a journey towards customer-centric marketing excellence.
Marketing With Purpose
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Author : Ric Navarro
language : en
Publisher: Ric Navarro
Release Date : 2018-03-01
Marketing With Purpose written by Ric Navarro and has been published by Ric Navarro this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-01 with Business & Economics categories.
Stop Listening To The Customer
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Author : Adam Ferrier
language : en
Publisher: John Wiley & Sons
Release Date : 2020-02-03
Stop Listening To The Customer written by Adam Ferrier and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-03 with Business & Economics categories.
Don't let the customer get between you and building a strong valued brand If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business – listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world. The customer is not always right. In fact, our obsession with the customer risks devaluing brands by making them generic and forgettable. Brands have become too consumer-led, where they are driven by journey-mapping, customer-centric design, and an excessive focus on consumer-driven data. Instead try redressing the balance, and be brand-led, where brands and businesses can truly become unique, interesting and highly profitable. Multi-award-winning brand strategist and consumer psychologist Adam Ferrier shares his contrary approach to building a strong brand in Stop Listening to the Customer. Backed by science, real-world examples and extensive industry experience, Ferrier explores the dangers of listening to the consumer too much, shares lessons from successful businesses who prioritise their brand, and reveals the brand-building secrets of their success. With insights from Jules Lund, Lisa Ronson, John Newcomb, Rory Sutherland, and many more, this invaluable book will enable you to: • Avoid the pitfalls of drowning in customer data • Establish a strong, brand-led business • Develop a unique brand by embracing and leveraging your weaknesses • Define your brand • Get your customers to invest into you Stop Listening to the Customer is ideal for those looking to grow their brands and businesses by defeating consumer-driven mediocrity, standing out from the crowd, and listening their own brand.
Getting It Right
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Author : Jonathan R Weiner
language : en
Publisher: Bestsellingbook.com
Release Date : 2020-08-19
Getting It Right written by Jonathan R Weiner and has been published by Bestsellingbook.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-19 with categories.
Getting it Right! is not another book of "Marketers marketing to Marketers." Getting It Right! is about taking the right and necessary steps to create a customer-centric marketing strategy.Part personal journey and part practical advice, Getting It Right! presents frameworks for understanding the power of insights and how they can be applied to targeting, branding, strategy, integrated marketing, and growth.Throughout eleven content-specific chapters, author Jonathan Weiner presents you with his "Wheel of Fortune." With Getting It Right!, you'll learn that there is nothing more important than understanding the marketplace, your consumer, knowing how to spend your money, and where to spend it. CEO's and CMO's will want their teams to be well versed in the basics of customer-centric marketing and innovation. The private equity world will want to ensure their investments are building the right product-market fit.Essential for the marketing researcher who needs to guide their marketing partners and clients to be customer-centric. Essential for the marketer who needs to build strategy that will work with their most valuable consumers. Drawing from Jonathan's experience, he presents lessons learned and watch-outs from marketing and marketing research at Fortune 500 companies, and with some of the biggest brands and new product innovations in the world.This book will help the marketing researcher who needs to guide their marketing partners and clients to be customer-centric and help the marketer who needs to build strategy that will work with their most valuable consumers.No matter who you are, a CEO or a brand manager, to be customer-centric ensures you are building the right product-market fit."Weiner successfully weaves in wit, wisdom, and decades of experience to create a "go-to" book for marketers, market researchers, and, indeed, anyone in marketing trying to get it right." -David Morse, CEO of New American Dimensions"A comprehensive view of marketing strategy with the customer front and center. As it should be. That's getting it right. As Peter Drucker said, 'The purpose of business is to create and keep a customer.' Based on years of building deep knowledge, expertise, and practical application, Jonathan Weiner's approach demonstrates how customer-centricity can help you be disciplined to unlock creativity in a way that creates even more value for your customers and, therefore, your business." - Kathy Oneto, Founder and CEO of The Agency OnetoWeiner has been described as an innovative thinker and marketer with deep experience leading and building talent driving to highly effective strategies by Paul Witkay, Founder and CEO of the Alliance for Chief ExecutivesAt the end of the year, a percentage of the royalties for each book sold will be contributed to the ACLU and Feeding America.Early Bird promoted pricing till book launch. To learn more, go to https: //www.gettingitrightbook.com
Make My Marketing Work
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Author : Paul Keetch
language : en
Publisher: Morgan James Publishing
Release Date : 2010-08-10
Make My Marketing Work written by Paul Keetch and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-10 with Business & Economics categories.
Have you "built a better mousetrap" but are finding the world just isn’t beating a path to your door? Do you have a product or service that people genuinely would want to buy from you… if only they knew it existed? With advertisements bombarding your prospective customers from every direction, at all hours of the day, it’s no longer enough to shout your message from the rooftops and expect that the right people will take notice. Instead, you need to craft a powerful marketing strategy and develop a tactical marketing plan that will reach the right people, in the right place, with the right message… at the right time. "Make My Marketing Work" is a blueprint, a map, a GPS device for your business that will help you navigate the often treacherous road to success. With it, you’ll learn the fundamentals of strategic marketing as you develop a strategy for your own business. Then you’ll discover how to tactically apply your strategy in the real world so you can win more customers and make more money. If you’re ready to Make YOUR Marketing Work, let’s get started…
Marketing Above The Noise
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Author : Linda J. Popky
language : en
Publisher: Routledge
Release Date : 2016-11-03
Marketing Above The Noise written by Linda J. Popky and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-03 with Business & Economics categories.
Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it's a lot of noise. Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage(TM), an approach to help cut through the clutter, stand out, and effectively build business. Marketing Above the Noise takes a contrarian approach by not focusing on social media, digital marketing, or other new tactics, and instead helping organizations understand: * The critical upfront work needed to really understand customers, markets and unmet needs * The value of consistent, focused messaging * Why empowering employees to effectively represent the brand is so critical * How to thrive in an age of user-generated content and customer driven marketing * Why it's key not to confuse selling with installing The book introduces the Dynamic Market Leverage Model, which measures marketing clout by looking at eight core marketing disciplines and five additional Leverage Factors that can help an organization focus on key aspects of their marketing function that will provide the most significant return on their marketing investment. Today's businesses need to stop trying to keep pace with the latest and greatest marketing tactics and instead focus on developing those long term strategies that build customer loyalty and convince prospects to buy. Yes, businesses need to be aware of and integrate new media and new approaches, but they need to do it in a way that makes sense for the business. They need to maintain a clear focus above the din of the roaring crowd--above the marketing fray. Most organizations don't have the luxury of being able to start from a clean slate to develop new marketing strategies. They have existing customers, existing channels and relationships, existing ways of doing business. With limited resources, they're not able to integrate every new tactic as it appears and they're not sure how to prioritize all of these options. What's needed is a timeless framework--a way of looking at marketing as tied to both business growth and the building and nurturing of ongoing customer engagement. It's time to move the focus from social media and evangelists, sales and marketing alignment, and the latest hot cloud-based marketing tools, to what really counts: convincing customers to trust you with their business--not just once, but time and time again.