Marketing Outrageously Redux
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Marketing Outrageously Redux
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Author : Jon Spoelstra
language : en
Publisher: Bard Press
Release Date : 2011-02-16
Marketing Outrageously Redux written by Jon Spoelstra and has been published by Bard Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-16 with Business & Economics categories.
Companies that don't change die. Change is everyday corporate life - plans for cost cutting, restructuring, new technology, quality improvement, new products/services are ongoing challenges in companies of all sizes. Resistance is a huge roadblock. This real-world guide shows frustrated managers how to build support for change and stay competitive. Practical approaches with new case studies show how to deal with resistance in a way that retains strong working relationships while achieving successful change.
Summary Marketing Outrageously
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Author : BusinessNews Publishing,
language : en
Publisher: Primento
Release Date : 2014-10-14
Summary Marketing Outrageously written by BusinessNews Publishing, and has been published by Primento this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-14 with Business & Economics categories.
The must-read summary of Jon Spoelstra's book: "Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts". This complete summary of the ideas from Jon Spoelstra's book "Marketing Outrageously" shows how the most fun and refreshing marketing campaigns - which therefore make the most money - are those that are outrageous. In his book, the author presents his research into outrageous marketing campaigns and reveals the key traits that they all have in common. This summary explains each of these key traits so that you can implement them into your own campaigns and get real results. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Marketing Outrageously" and discover why outrageous marketing leads to outrageous profits.
Marketing Outrageously
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Author : Jon Spoelstra
language : en
Publisher: Wildcat Publishing Company
Release Date : 2001
Marketing Outrageously written by Jon Spoelstra and has been published by Wildcat Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Marketing categories.
One of the country's best sports marketers contends that using bland marketing is not the way to crank up sales. Spoelstra, the president of the Professional Sports Division of Mandalay Entertainment, offers powerful principles to turbocharge revenue by creating outrageous marketing.
Dream Jobs In Sports Marketing
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Author : Heather Moore Niver
language : en
Publisher: The Rosen Publishing Group, Inc
Release Date : 2012-07-15
Dream Jobs In Sports Marketing written by Heather Moore Niver and has been published by The Rosen Publishing Group, Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-15 with Juvenile Nonfiction categories.
For those who are interested in sports, and those interested in the nonphysical marketing side of sports, this book offers an exhilarating look at the people who make the glitz and glamor happen. Athlete-endorsed products, Times Square billboards, and sports video games, sports marketers are the savvy professionals who help spread the word about major athletes, teams, and events. Additionally, there are many facets and areas of sports marketing that appeal to a range of different personality types. This book will inform readers of the various aspects of sports marketing, allowing great insight to those interested about where they may fit in this exciting and energizing industry.
Leveraging Brands In Sport Business
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Author : Mark P. Pritchard
language : en
Publisher: Routledge
Release Date : 2013-08-15
Leveraging Brands In Sport Business written by Mark P. Pritchard and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-15 with Business & Economics categories.
This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.
Chill Factor
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Author : David Paitson
language : en
Publisher: Simon and Schuster
Release Date : 2015-03-03
Chill Factor written by David Paitson and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-03 with Sports & Recreation categories.
The city of Columbus, Ohio, had always struggled to support any professional sports franchise. It’s a town where Ohio State University reigns supreme, and everything else is less important. That was until 1991, when the Columbus Chill, a minor-league hockey franchise, arrived. Using Veeckian marketing tactics and on-ice shenanigans, the Chill became the talk of the city and gained a religious local fan base. Based on the success of the Chill, from 1991–99, the city of Columbus was awarded with the Columbus Blue Jackets in 2000, the city’s own NHL franchise. Chill Factor follows the wild ride through the eyes of team president and general manager David Paitson, from the early formation of the minor-league franchise through the decision to rattle the status quo by going to the edge and beyond with a marketing and promotional plan that was both edgy and controversial. The success of the Chill after their first season gave the organization the impetus to challenge local civic and business leaders to build a world-class arena and emerge from the shadow of OSU. There were setbacks and triumphs on and off the ice, and eventually the realization that the Columbus of today would not be possible without the aid of the Chill. Chill Factor takes readers into the front office and onto the rink, giving every angle of how a small town was able to get behind a working-class team that fought both on and off the ice. This thrilling account will appeal to those who remember the Chill’s reign, as well as those who enjoy seeing the underdog climb the ladder to sports supremacy. Skyhorse Publishing, as well as our Sports Publishing imprint, are proud to publish a broad range of books for readers interested in sports—books about baseball, pro football, college football, pro and college basketball, hockey, or soccer, we have a book about your sport or your team. Whether you are a New York Yankees fan or hail from Red Sox nation; whether you are a die-hard Green Bay Packers or Dallas Cowboys fan; whether you root for the Kentucky Wildcats, Louisville Cardinals, UCLA Bruins, or Kansas Jayhawks; whether you route for the Boston Bruins, Toronto Maple Leafs, Montreal Canadiens, or Los Angeles Kings; we have a book for you. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to publishing books on subjects that are sometimes overlooked by other publishers and to authors whose work might not otherwise find a home.
Working Successfully With Screwed Up People
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Author : Elizabeth B. Brown
language : en
Publisher: Baker Books
Release Date : 2012-05-01
Working Successfully With Screwed Up People written by Elizabeth B. Brown and has been published by Baker Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-01 with Religion categories.
Let's face it. Some people just don't listen, don't care, and aren't willing to compromise. And you probably work with some of them. The incomprehensible supervisor. The person in the next office who chats more than works. The customer who, by the way, isn't always right. For all those co-workers who drive you crazy, there's a solution. The bestselling author of Living Successfully with Screwed-Up People turns her insightful eye to the workplace, showing readers how they can get along with and work successfully beside the people who drive them up the wall. "It doesn't take two people to change a relationship in the workplace," says Elizabeth B. Brown. "It takes one--me!" Her expert advice will help workers in any profession learn how to be unflappable, imperturbable, and unflustered when dealing with the difficult people in their workplace.
No 786 4
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Author : 大師輕鬆讀編譯小組
language : zh-CN
Publisher: 大師輕鬆讀股份有限公司
Release Date : 2020-09-02
No 786 4 written by 大師輕鬆讀編譯小組 and has been published by 大師輕鬆讀股份有限公司 this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-02 with Business & Economics categories.
NO.786 超狂提案4步驟｜中英對照 如何讓老闆抗拒不了你的瘋狂點子 Get Your Ideas Approved How to get your boss to approve anything you want to do 原書作者：強．史普爾斯特拉（Jon Spoelstra） ★CAA體育經紀公司共同負責人Howie Nuchow等名人推薦 ★亞馬遜網路書店排行榜暢銷書 重點導讀 如何讓老闆抗拒不了你的瘋狂點子 當你有一個瘋狂點子，你覺得它很重要，而且你滿心希望能實現它，但你知道老闆肯定會拒絕。那麼你唯一成功的機會，就是準備一份讓老闆拒絕不了的「超狂提案」。 Step 1 瘋狂準備 要讓你的超狂點子得到核准，第一步是做好準備，彷彿你的生死全繫於此。就某種程度而言，你的職業生涯和未來確實全繫於此，你應該做好準備，確保自己不會因為準備不足而陣亡。請事先做好大量準備。 Step 2 撰寫超狂提案 製作一份10至12頁的提案，把你的超狂點子白紙黑字寫在紙上。這份簡潔的文件只需要涵蓋5個關鍵部分： 章節 1 引言 章節 2 構想 章節 3 論述 章節 4 問題 章節 5 總結 Step 3 取得核准 做好準備並且備妥文件之後，你就可以安排會面，爭取當場獲得核准。這次會面的目的，就是讓老闆安心接受你的點子，把他認為的種種風險降到最低，使得全力推動你的提案變得順理成章。 範例 1 我們租一顆衛星吧 範例 2 賣別的球隊 範例 3 最長的電視 範例 4 請你吃晚餐嗎？ Step 4 兌現承諾 你力推的瘋狂點子如果真能兌現你說的一切，超狂提案工具的效果也會來到最大。務必竭盡所能使其發生。把你的瘋狂點子說出來，然後努力去實現它。超越老闆的期待，讓你的職涯更上層樓。 延伸閱讀 搶救好點子 當別人攻擊你的構想時，不要憑直覺做反駁，而是有準備地欣然回應。鼓勵別人嘗試擊倒你的新構想，從而吸引眾人的注意力，藉此充分說明你的構想，贏得多數人的認同。
The Power Of Clarity
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Author : Ann Latham
language : en
Publisher: Bloomsbury Publishing
Release Date : 2021-07-08
The Power Of Clarity written by Ann Latham and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-08 with Business & Economics categories.
An engaging guide on how to bring clarity on both an individual and organizational level and improve workplace efficiency. Organizations are stressed. Innovation and global competition have become the source of relentless pressure and customers have never had higher expectations. Corporate efforts to improve everyday productivity and boost profits are producing diminishing returns. Yet a new frontier of enormous opportunity to improve results is hidden in plain sight. According to a Fortune 500 study, as much as 80% of working time is lost to tiresome meetings, unclear expectations, difficult decisions, and other wasteful delays. Overcoming the lack of clarity behind this waste - on both an individual and organizational basis - would reap huge rewards. In The Power of Clarity, Ann Latham exposes the unrecognized confusion and explains how to eliminate it. This fascinating guide to workplace productivity and effectiveness draws upon extensive research and case studies to demonstrate how you can get better results in far less time while also increasing confidence and commitment.
New York
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Author :
language : en
Publisher:
Release Date : 2005-06
New York written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-06 with New York (N.Y.) categories.