Marketing Plan Strategico
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Marketing Plans
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Author : Malcolm McDonald
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-29
Marketing Plans written by Malcolm McDonald and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-29 with Business & Economics categories.
Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: Planning for integrated marketing communications and digital marketing Developing multichannel strategy Developing the CRM plan Marketing effectiveness and accountability Marketing Plans is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text. "It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written. It is a best-seller in Europe and I strongly recommend the book to anyone with an interest in marketing planning." —Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York "I am extremely impressed by the step lucidity of what is presented." —Dr D. H. Eaton, North Carolina University "A book reaching the quantities sold of Marketing Plans must be a book that is really used. It is not difficult to see why. Malcolm McDonald writes about what to do in marketing and how to do it. Unlike many academic marketing writers, he will never let you forget that marketing ends with –ing." —Kenneth Simmonds, Professor of Marketing and International Business, London Business School "Malcolm McDonald is clearly one of the most respected Professors of Marketing in Europe and the author of a number of outstanding books. The fact that Marketing Plans has been such a massive seller offers testimony of this. McDonald writes with clarity and insight that is becoming increasingly rare today. It is powerful, up to date and has proved that it works. I recommend it to you!" —John D. Ryans, Jr, Bridgestone Professor of International and Professor of International Marketing, Kent State University, Ohio
Marketing Plan Strategico
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Author : Luca Vanin
language : it
Publisher: Independently Published
Release Date : 2024-05-04
Marketing Plan Strategico written by Luca Vanin and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-04 with Business & Economics categories.
Sei stanco di sentirti disorientato e disilluso dal marketing? Devi creare un piano strategico per il lancio di un prodotto, di un servizio o di un nuovo progetto e non sai da dove iniziare? Allora questo libro è per te! "Marketing Plan Strategico" è una guida pratica e veloce che ti insegnerà a sviluppare strategie di marketing efficaci, adatte a ogni settore, prodotto, servizio e pubblico. Grazie a un linguaggio semplice e diretto e ai molti esempi pratici e reali, imparerai a: Definire il tuo "perché" qual è la tua mission? Quali sono i tuoi valori? Identificare il tuo "chi" chi è il tuo target di riferimento? Quali sono i loro bisogni e desideri? Capire il tuo "cosa" cosa stai vendendo? Qual è la tua proposta di valore? Sviluppare il tuo "come" quali strategie di marketing utilizzerai? Come raggiungerai il tuo target? Misurare il tuo "quanto" quanto ti costerà la tua campagna di marketing? Quali saranno i tuoi risultati? Queste informazioni rientrano, tra le altre descritte nel libro, in quello che viene definito Piano di Marketing Strategico e che serve per indirizzare le scelte, le azioni quotidiane, le analisi dei risultati dei processi di marketing e di comunicazione. Il Marketing Plan Strategico è utilizzato sia in azienda per il lancio di prodotti e servizi di tutti i tipi, sia da liberi professionisti e freelance per la pianificazione della propria comunicazione personale. Non solo. Scritto con un linguaggio semplice, senza troppi giri di parole, risulta di facile lettura anche per i meno esperti, fornendoti un metodo di lavoro applicabile dopo pochissime ore al tuo piano strategico. Per i professionisti già esperti di marketing, inoltre, sarà un comodo e semplice vademecum da seguire e applicare a diverse tipologie di progetti strategici. "Marketing Plan Strategico" è il manuale indispensabile per: Imprenditori Marketing manager Consulenti di marketing Freelance Studenti Qualsiasi persona che voglia realizzare un piano di marketing strategico Non perdere l'occasione di dare una svolta al tuo marketing! Acquista subito la tua copia di "Marketing Plan Strategico"! Letto, provato e verificato. Marketing Plan Strategico è stato letto, controllato, verificato da una ventina di esperti della materia, provenienti da diversi contesti professionali e con esperienza nel settore. La versione che stai acquistando, poi, viene letta ogni anno da almeno 250 studenti di scienze della comunicazione, economia, marketing. Significa che non sei la prima persona ad acquistarlo e leggerlo, e molti altri l'hanno fatto prima di te, segnalando i normali refusi o punti meno chiari. I commenti in privato di chi l'ha letto prima della pubblicazione: ⭐ Pratico, semplice e davvero innovativo. Mi piace. (Studentessa di Marketing, 23 anni) ⭐ Mi ha colpito che in meno di 2 ore mi sono chiarita un sacco di cose che avevo in mente in modo confuso e disordinato. (Marketing Manager, 28 anni) ⭐ L'ho letto non perché me l'hai chiesto, ma perché mi piaceva, mi divertiva e mi stimolava un sacco di idee diverse. Bello davvero! (Sales account, 35 anni) ⭐ Molto meglio degli altri libri sul tema! Questo si capisce e si può applicare in modo semplice al lavoro quotidiano. Credo che lo userò come testo d'esame! (Professore Ordinario di Marketing, 54 anni) ⭐ Appena esce ne regalo una copia a ogni membro del mio team, in modo che sappiano cosa chiedo loro quando voglio un piano di marketing. Grazie! (Imprenditrice, 47 anni) Inizia subito a costruire il tuo Marketing Plan Strategico.
Marketing Plans
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Author : Malcolm McDonald
language : en
Publisher: Butterworth-Heinemann
Release Date : 2007
Marketing Plans written by Malcolm McDonald and has been published by Butterworth-Heinemann this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
A handbook for marketing planning.
Marketing Plans
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Author : Malcolm McDonald
language : en
Publisher:
Release Date : 1995
Marketing Plans written by Malcolm McDonald and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
Covers the whole process of marketing planning
Marketing Plans
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Author : Malcolm McDonald
language : en
Publisher:
Release Date : 1999
Marketing Plans written by Malcolm McDonald and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with categories.
Marketing Strategy And Management
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Author : Michael J. Baker
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-09-16
Marketing Strategy And Management written by Michael J. Baker and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-16 with Business & Economics categories.
The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
On Target
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Author : Tim Berry
language : en
Publisher: Palo Alto Software, Inc.
Release Date : 2001
On Target written by Tim Berry and has been published by Palo Alto Software, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Practical resources to write a marketing plan are difficult to find. On Target: The Book on Marketing Plans offers an excellent solution. On Target takes you through the process of writing an effective marketing plan from the initial concept to full implementation.
How To Develop A Strategic Marketing Plan
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Author : Norton Paley
language : en
Publisher: CRC Press
Release Date : 1999-12-22
How To Develop A Strategic Marketing Plan written by Norton Paley and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-12-22 with Business & Economics categories.
Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that firms with written plans grow faster, achieve a higher proportion of revenues from new products and services, and enable CEOs to manage more critical business functions. How to Develop a Strategic Marketing Plan is both innovative and pragmatic in its approach. It explains how to combine the strategic vision of long-term business planning with the action-oriented thrust of a short-term marketing plan. Planning forms and guidelines for customizing your own Strategic Market Plan (SMP) are available for download from the CRC Press website. Just go to the download tab located with the book's description. Actual case histories - from companies such as Campbell Soup, Co., Texas Instruments, Inc., and Quaker State Corp. - illustrate how business-building opportunities translate into strategies and tactics. They demonstrate the compelling relationship between internal organizational functions and external market conditions, the long- and short-term strategic marketing issues and the advantages of developing an SMP. Strategic market planning shapes the future of business. In its broadest dimension it sets in motion actions that impact long term prosperity. How to Develop a Strategic Marketing Plan gives you the tools to generate a credible strategic marketing plan so your organization can survive in the 21st century.
Digital Marketing Excellence
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Author : Dave Chaffey
language : en
Publisher: Taylor & Francis
Release Date : 2022-07-22
Digital Marketing Excellence written by Dave Chaffey and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-22 with Business & Economics categories.
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
Marketing Strategy And Competitive Positioning 7th Edition
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Author : Prof Graham Hooley
language : en
Publisher: Pearson UK
Release Date : 2020-01-09
Marketing Strategy And Competitive Positioning 7th Edition written by Prof Graham Hooley and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-09 with Business & Economics categories.
Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.
