Marketing Plans In A Week
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Marketing Plans In A Week
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Author : Ros Jay
language : en
Publisher: Hachette UK
Release Date : 2012-07-06
Marketing Plans In A Week written by Ros Jay and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-06 with Business & Economics categories.
Marketing planning just got easier Nothing can bring a business greater rewards than getting its marketing right. If you have formed a company, it is vital to market your products or services and to make consumers aware of your business. It doesn't matter how good your products or services are if your marketplace doesn't understand what it is you do, why that is going to be of value to them and why they should buy from you and not the competition. Well-thought-out marketing approaches, attached to a good marketing plan, can be the key to your success. Great marketing will grab people's attention, bringing you more customers, more sales and more profits. The way you market your company's brand, products and services can mean the difference between you or your competitor getting the sale. Having a good marketing plan in place and enabled will not only unlock huge potential for your business but also help you run your enterprise more smoothly and effectively. This book will give you the information and skills you need to develop a sound marketing plan. In a week you will learn how to draw up the kind of plan that not only will impress the bank but can be used as your guide to delivering market awarenessand to attracting, winning and keeping sales opportunities. Whether you choose to read it in a week or in a single sitting, this is your fastest route to success: - Sunday: What is a marketing plan? - Monday: Asking questions - Tuesday: Researching the answers - Wednesday: The objectives - Thursday: Converting objects into action plans - Friday: Putting the plan together - Saturday: Using the marketing plan
Successful Marketing Plans In A Week
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Author : Ros Jay
language : en
Publisher:
Release Date : 1999
Successful Marketing Plans In A Week written by Ros Jay and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Marketing categories.
A guide to creating marketing plans. It covers how to do the right research, including analyzing your business, products, customers and competitors, and goes on to look at setting marketing objectives, drawing up a strategy, putting the plan together and using the plan.
The One Week Marketing Plan
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Author : Mark Satterfield
language : en
Publisher: BenBella Books, Inc.
Release Date : 2014-08-26
The One Week Marketing Plan written by Mark Satterfield and has been published by BenBella Books, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-26 with Business & Economics categories.
We're told marketing is hard. That it requires months of analysis, weeks of brainstorming, and years of consistent implementation. To succeed in marketing, you need the fortitude of General Patton, the genius of Don Draper, and the cash reserves of Warren Buffet. WRONG. One week. That's all it takes for most small and medium-sized businesses to dramatically improve their marketing. And let's face it, most business owners do very little marketing, and what they do is not particularly effective. Business owners often don't know how to best market their company, or are too busy working to make time to promote it. What they don't realize is that effective marketing doesn't have to be complicated or time-consuming. Mark Satterfield's The One-Week Marketing Plan lays out a step-by-step system entrepreneurs can put in place in just five business days. This “set it and forget it" strategy works all day, every day to bring in new business. Tailored to each company's niche market, this innovative plan can generate a consistent stream of customers for an out-of-pocket expense of as little as $300. Satterfield, founder and CEO of Gentle Rain Marketing, Inc., has more than two decades of experience helping clients in more than 75 niche industries grow their businesses without cold calling or hard selling. Now, in The One-Week Marketing Plan, his strategies and wisdom are accessible and realistic for entrepreneurs, self-employed professionals, and business owners looking to move in a new direction. One week. That's all it takes. So let's get started.
Summary The One Week Marketing Plan
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Author : BusinessNews Publishing,
language : en
Publisher: Must Read Summaries
Release Date : 2015-07-01
Summary The One Week Marketing Plan written by BusinessNews Publishing, and has been published by Must Read Summaries this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-01 with Business & Economics categories.
The must-read summary of Mark Satterfield's book: "The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business". This complete summary of the ideas from Mark Satterfield's book "The One Week Marketing Plan" tells you how to develop a marketing plan in just one week. According to Satterfield, the key to successful marketing is focusing on creating a marketing system instead of unconnected activities. You can set up this system by following the Basic One Week Marketing Plan. The Basic One Week Marketing Plan involves: 1. Choosing your niche market 2. Creating a great FREE offer 3. Building a website 4. Sending drip-marketing messages 5. Getting website traffic Added-value of this summary: • Save time • Set up a marketing plan in one week • Create a connected marketing system To learn more, read “The One Week Marketing Plan” and create a marketing system that works in just one week!
Successful Marketing Plans In A Week
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Author : Ros Jay
language : en
Publisher: Teach Yourself
Release Date : 2012-03-30
Successful Marketing Plans In A Week written by Ros Jay and has been published by Teach Yourself this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-30 with Business & Economics categories.
Learn in a week what the experts learn in a lifetime. The ability to create a successful marketing plan is crucial to anyone who wants to advance their career. Written by Ros Jay, a leading expert on marketing as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to create a successful marketing plan. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success! Sunday: What is a marketing plan? Monday: Asking questions Tuesday: Researching the answers Wednesday: The objectives Thursday: Converting objects into action plans Friday: Putting the plan together Saturday: Using the marketing plan
Content Marketing In A Week
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Author : Jane Heaton
language : en
Publisher: Hachette UK
Release Date : 2016-03-10
Content Marketing In A Week written by Jane Heaton and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-10 with Business & Economics categories.
***CIM (CHARTERED INSTITUTE OF MARKETING) BOOK OF THE MONTH MAY 2016*** Content marketing just got easier Content marketing is one of today's growing marketing trends following fast on the heels of social media. It is marketing through creating and sharing content that potential customers find relevant, useful and valuable in order to attract, engage, convert and retain them. It's a strategy that requires careful thought, clear objectives and goals, and a deep understanding of your audience. It requires you to reach out to them with well-planned and well-produced content - in all forms and formats, offline as well as online. In this book we take a joined-up look at content marketing, the key principles that underpin it, and what it takes to put it into practice in a consistent and fully formed way. And we provide a practical framework for planning it and executing it successfully - whatever the size of your business or your marketing team. Adopting a content marketing approach is certainly not a short term, quick win tactic. But the chances are it could make a big difference to the effectiveness of your marketing. - Sunday: Adopt a content marketing mindset - Monday: Understand the different types of content - Tuesday: Develop your content marketing strategy - Wednesday: Get started with content planning - Thursday: Create compelling content - Friday: Get ready to share - Saturday: Learn how to measure success
The One Day Marketing Plan
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Author : Roman G. Hiebing
language : en
Publisher: Ntc Publishing Group
Release Date : 1999
The One Day Marketing Plan written by Roman G. Hiebing and has been published by Ntc Publishing Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
A new edition of the bestselling guide to creating a successful marketing plan. The One-Day Marketing Plan, a Business Week Book Club and Fortune Book Club selection, now includes a software disk that will streamline marketing planning. The worksheets and models supplied on disk make the preparation of a comprehensive marketing plan fast and painless. Simplify plan preparation by consolidating the process into 10 basic steps that will work for any product, service, or company. Features time-saving tips, extensive worksheets and model formats, and designed to help save time and money.
Small Business Marketing In A Week
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Author : John Sealey
language : en
Publisher: Hachette UK
Release Date : 2013-04-26
Small Business Marketing In A Week written by John Sealey and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-26 with Business & Economics categories.
Marketing your small business just got easier It's been said that the most important area for any business to focus on is its marketing. Of course, there are areas like finance, customer service, and the product or service itself which are key, but without good marketing approaches, there's no revenue for your account systems to do their job, there's no customer to serve and the product or service becomes redundant. Most business owners are experts in what they do and so they should be. What they also have to be good at is marketing what they do. And if you feel there's more you could be doing on the marketing front, then this book will give you those ideas. As a small business owner you get involved in all aspects of your business and marketing is such a large field, you can't be expected to learn everything you need in one day. So to break down this behemoth of a topic, we'll approach it a bite at a time. You have in your hands a tool that will guide you through what's needed day by day over the period of a week. That way you're not trying to eat the elephant all at once. The unpredictable nature of marketing your business will start to disappear, as you move through the necessary steps needed to make your marketing efforts more effective than ever before. Some of the ideas you may already be implementing, while others may well be new to you. Either way, putting them together into a proven system will enable you and your business to thrive, regardless of the economic climate you find yourself in. You're about to learn, in a week, how you can have a marketing system that enables you to attract, win and keep more customers and, as a result, build your sales and your profitability. - Sunday: Preparing the ground - Monday: Attracting the right type of customers - Tuesday: Keeping your customers longer - Wednesday: Increasing customer loyalty and purchasing frequency - Thursday: Increasing the value of your sales - Friday: Getting new clients and better clients, faster - Saturday: Measuring and managing your marketing activities
Essential Guide To Marketing Planning
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Author : Marian Burk Wood
language : en
Publisher: Pearson Education
Release Date : 2007
Essential Guide To Marketing Planning written by Marian Burk Wood and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Essential Guide to Marketing Planning takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan.
Marketing In A Week
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Author : Eric Davies
language : en
Publisher: Hachette UK
Release Date : 2012-07-20
Marketing In A Week written by Eric Davies and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-20 with Business & Economics categories.
Great marketing just got easier Marketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of marketing is to help the business achieve these aims. In this book you will learn, in a week, about the nature and techniques of successful marketing and how it can improve business performance. Today's business world is highly competitive and changing fast, and marketing, as a body of knowledge and best practice, must respond to these changes. However, there is one fundamental fact about marketing that remains constant: it is that, to become successful and remain successful, an organization must be better at meeting customers' needs than the competition. Each of the seven chapters in Marketing In A Week covers a different aspect: - Sunday: What is marketing? - Monday: Marketing and the customer - Tuesday: Marketing information and marketing research - Wednesday: Strategic marketing - Thursday: The marketing mix - product and price - Friday: The marketing mix - place - Saturday: The marketing mix - promotion