Marketing Practices In Developing Economy

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Marketing Practices In Developing Economy

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Author : Ruby Roy Dholakia
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2009

Marketing Practices In Developing Economy written by Ruby Roy Dholakia and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.

This comprehensive book has been written with the explicit objective of increasing the contextual knowledge regarding marketing organizations, problems and practices in South Asia. Divided into seven sections, this book focuses on the marketing perspective of South Asia and its future with the help of the cases. This book covers macro topics like how to develop a market and marketing institutions, as well as micro topics like branding and advertising strategies faced by the organizations operating in competitive and resource-challenged environments. While the problems and challenges described in each case reflect a situation unique to the organization, it also describes issues common to many developing countries. Each case has been written by authors with extensive academic and/or business experience in the region. The book adopts a problem-solving approach through the analysis of case studies that can be used by undergraduate and postgraduate students of management at college and university levels. It is equally beneficial for practising managers and marketing professionals.

Marketing In Developing Economies

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Author : Justus M. Munyoki
language : en
Publisher: Exceller Books
Release Date :

Marketing In Developing Economies written by Justus M. Munyoki and has been published by Exceller Books this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.

The book focuses on marketing practices in the developing countries with a special focus on Africa. The Book is divided into 15 chapters covering various aspects of the marketing. The authors have as much as possible used local ( African) examples. Each chapter has at least two cases, one at the beginning and another towards the end, with one or a few questions to assist the reader reflect on the case. The authors have tried to use very practical cases that make it quite easy for the reader to understand and follow. Academicians will find this book very useful especially in tackle marketing issues within the African Context. Practitioners will equally find it very useful as it offers very practical suggestions on how to solve marketing problems especially in the developing countries

Marketing In Developing Countries Rle Marketing

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Author : G. Kindra
language : en
Publisher: Routledge
Release Date : 2014-09-25

Marketing In Developing Countries Rle Marketing written by G. Kindra and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-25 with Business & Economics categories.

The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.

E Marketing In Developed And Developing Countries Emerging Practices

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Author : El-Gohary, Hatem
language : en
Publisher: IGI Global
Release Date : 2013-04-30

E Marketing In Developed And Developing Countries Emerging Practices written by El-Gohary, Hatem and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-30 with Business & Economics categories.

While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practices aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.

Business Practices In Emerging And Re Emerging Markets

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Author : S. Singh
language : en
Publisher: Springer
Release Date : 2008-03-03

Business Practices In Emerging And Re Emerging Markets written by S. Singh and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-03 with Business & Economics categories.

This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.

Multinational Enterprise Management Strategies In Developing Countries

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Author : Khan, Mohammad Ayub
language : en
Publisher: IGI Global
Release Date : 2016-05-16

Multinational Enterprise Management Strategies In Developing Countries written by Khan, Mohammad Ayub and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-16 with Business & Economics categories.

In contemporary economies, businesses must consistently make strides to remain competitive and profitable at both national and international levels. Unlike in the developed world, corporations in developing nations face a different set of challenges for achieving growth. Multinational Enterprise Management Strategies in Developing Countries is an authoritative reference source for the latest scholarly research on diverse opportunities and obstacles facing multinational corporations in emerging economies. Highlighting innovative perspectives and real-world examples, this book is ideally designed for researchers, practitioners, upper-level students, and industry professionals interested in management approaches for achieving success in international corporations.

Retailing Environments In Developing Countries

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Author : John Dawson
language : en
Publisher: Routledge
Release Date : 2005-07-08

Retailing Environments In Developing Countries written by John Dawson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-07-08 with Business & Economics categories.

Retailing in less developed countries can take any number of forms and fulfils a wide range of different needs. As this book shows it is susceptible to cultural as well as to economic forces and it needs to be analysed in terms of both global economic shifts and place-specific social and economic formations.

Food Marketing In Developing Countries

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Author : United States. Department of Agriculture. Foreign Economic Development Service
language : en
Publisher:
Release Date : 1971

Food Marketing In Developing Countries written by United States. Department of Agriculture. Foreign Economic Development Service and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Developing countries categories.

Entrepreneurship Marketing

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Author : Sonny Nwankwo
language : en
Publisher: Routledge
Release Date : 2010-12-02

Entrepreneurship Marketing written by Sonny Nwankwo and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-02 with Business & Economics categories.

Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector. Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run-through. The authors deal directly with "people issues" (i.e. everyday entrepreneurial marketing interactions) to prepare students for the "dragon’s den" of entrepreneurialism. This new and lively textbook provides a fresh and unfettered approach for marketing students who require a more real-world understanding of the impact of their discipline on entrepreneurial firms. The growing student body involved with studying entrepreneurship will also benefit from the customer insight offered by this approach.

Dynamics Of Marketing In African Nations

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Author : Sonny Nwankwo
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2002-05-30

Dynamics Of Marketing In African Nations written by Sonny Nwankwo and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-05-30 with Business & Economics categories.

Consider Africa—not with pre-established mindsets, unexamined assumptions, and bland generalizations—but for what Africa actually is: a setting in which marketers can gather new ideas and test old ones and perhaps emerge with a more varied, certain sense of what the marketing enterprise itself, is all about. Nwankwo, Aiyeku, and their contributing authors, all specialists with a remarkably wide range of experience and viewpoints, uncover the unexpected factors that they are certain will determine the success of selling just about any product or service to established or developing African nations. Original, eclectic, and agenda-setting, their book provides a startling insight into the dynamics of marketing in this fascinating region of the world as it continues to initiate the new macroeconomic and political reforms that are transforming the African continent into an important player on the international business scene. Nwankwo and Aiyeku see their book as a welcome attempt to identify and explore the institutional processes in which not only the study but also the practice of marketing is embedded. They work with three main themes: the processual issues, including theory development and the reconceptualization of conventional paradigms; the nature of the interrelationships that shape the dynamics of marketing overall; and the context-specific dimensions of marketing generally, its marketing operations. As the volume editors state: By and large, African nations present new contexts and new strategic challenges. As they become focused, certain general approaches as to how various characteristics influence marketing behaviors have to be established. This book, through addressing these contextual issues, provides a better focus for creating a relevant set of marketing activities in African situations.