Marketing Report On Tesla Motors
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Marketing Report On Tesla Motors
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Author : Aylin Kadriye Tansel
language : en
Publisher:
Release Date : 2016-11-17
Marketing Report On Tesla Motors written by Aylin Kadriye Tansel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-17 with categories.
Seminar paper from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Kingston University London, language: English, abstract: This marketing report focuses on Tesla Motors (TM), a young company specialised in manufacturing high performance premium electric vehicles and vehicle powertrain engineering which was founded in 2003 in Silicon Valley. With TM's first launch of its Model S in 2012, it introduced the self-described "world's first premium electric sedan" (Tesla Motors, 2015) which brought TM on its successful way into the EV market. The analysis of TM's external marketing environment illustrates that tax incentives promote the use of EVs and thus demand for TM's products. Moreover, the economic factors such as fuel prices, raw material prices and volatility in exchange rates of USD against EUR, have a significant impact on sales and profitability. Increasing awareness of climate change and sustainable environment boosts customers' demand and makes the EV market more attractive for TM however range anxiety still hinders further demand. Advancements and R&D in technology are important to improve the charging network which may reduce range anxiety. Safety regulations determine TM's whole manufacturing processes and intellectual property secures successful factors of TM. Tesla's 'Gigafactory' is a major opportunity to reduce production costs and increase capacity of battery packs, making TM more competitive. However, threats such as increasing material costs and increased competition in the EV market exert more pressure on TM's competitiveness. The analysis of TM's internal market environment shows that TM's strength is relying on its powertrain engineering and innovative product development, exclusive product design, unique customer service and brand reputation, which are TM's core competencies and thus difficult for competitors to imitate. TM's human resources, in-house capa
Analysis Of Tesla Motors Marketing Communications Strategy
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Author : Aylin Kadriye Tansel
language : en
Publisher:
Release Date : 2016-10-13
Analysis Of Tesla Motors Marketing Communications Strategy written by Aylin Kadriye Tansel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-13 with categories.
Seminar paper from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Kingston University London, language: English, abstract: This marketing report presents Tesla Motors' range of marketing communication tools and strategies and their importance for Tesla Motors. Tesla Motors' marketing communication strategies predominantly consist of social media marketing, word-of-mouth marketing, Tesla Motors' own sales and service network, stores and galleries, Tesla Motors' direct selling strategy and participation in international auto shows.
Tesla Motors Inc Market Analysis And Definition
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Author : Dominic Birk
language : en
Publisher:
Release Date : 2015-11-25
Tesla Motors Inc Market Analysis And Definition written by Dominic Birk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-25 with categories.
Research paper from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of applied sciences, Cologne, language: English, abstract: More than 100 years after the invention of the internal combustion engine, incumbent automobile manufacturers are at a crossroads and face nowadays significant industry-wide challenges. The reliance on the gasoline-powered internal combustion engine as the principal automobile powertrain technology is connected with several negative aspects: It raises environmental concerns, creates dependence among industrialized and developing nations on imported oil and it also exposes consumers to volatile fuel prices. All these challenges offer a historic opportunity for companies with innovative electric powertrain technologies to lead the next technological era of the automotive industry. Therefore, the objective of this assignment is to analyze the market situation of the all-electric vehicle manufacturer Tesla Motors, Inc. and to find out its unique selling proposition. The focus will be on the company's domestic market, the United States of America. Moreover, this assignment will only take Tesla's automotive products into consideration.
Tesla Model S Market And Sales Strategy
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Author : Erik Somssich
language : en
Publisher:
Release Date : 2017-09-06
Tesla Model S Market And Sales Strategy written by Erik Somssich and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-06 with categories.
Seminar paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of applied sciences, Cologne, language: English, abstract: The purpose of this assignment was to analyze the market and sales strategy of Tesla and to identify its Model 3 customers. After ten years of waiting, Tesla's CEO Elon Musk has presented Tesla Model 3 to the public for the first time in an evening show at the end of march 2016. Unveiled at the company's design studio in Hawthorne, California in front of a crowd of whooping and cheering customers and journalists, Model 3 is the most affordable Tesla so far, hoped to bring electric cars to the mass market. Musk stated that the car will deliver at least 215 miles of range beginning at just 35.000 dollar. Musk is "fairly confident" that deliveries will begin by the end of 2017, and "you will not be able to buy a better car for 35.000 dollar, even with no options." Also it will be one of the safest cars in the world, according to Musk. Even before Tesla unveiled its new middle-class model, there were more than 115,000 people who had paid already 1.000 dollar to reserve one of the highly-anticipated electric cars. These early buyers didn't know what the car would look like or that it would have a starting price of exactly 35.000 dollar. They also didn't know how long the production and delivery would take.
Tesla Motors Inc
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Author : Gerard H. Th Bruijl
language : en
Publisher:
Release Date : 2017
Tesla Motors Inc written by Gerard H. Th Bruijl and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
Digital transformation provides industries with incomparable opportunities for value creation, where falling costs of advantaged technologies have revolutionized organizations and society (World Economic Forum, 2016). Moreover, digital transformation is more than exploiting new technology to improve and overhaul business processes and operations; it is about recognizing and generating new value propositions (Khan, 2016). It has been estimated that societal benefits in the automotive industry through digital transformation is worth a further $3.1 trillion of the industry through the year 2025 (Accenture, 2016). Tesla Motors, Inc. (Tesla) appears to be one of those car manufacturers that has disrupted the entire industry sector and its business model with their traditional ways of conducting business. Moreover, Tesla's uniqueness and value is that it is the only car manufacturer providing automatic over-the-air firmware updates that allow the car to improve safety, performance, and infotainment capabilities remotely (World Economic Forum, 2016). According to Westerman, Bonnet, and McFee (2014), “Digital transformation is the use of technology to radically improve performance or reach of enterprises” (p. 1). Essential to its approach, digital transformation should include elements such as (a) significantly improving and recreating customers experience, (b) digitalization of operational processes, and (c) recreating new business models (Rao, 2016). Arguably, digital marketing is a specific area of digital transformation and drives the change in digital marketing (Edelman & Heller, 2015; Zinck, 2017).
Marketing Entry Strategy Analysis Of Tesla Inc
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Author : Jiahao He
language : en
Publisher:
Release Date : 2019
Marketing Entry Strategy Analysis Of Tesla Inc written by Jiahao He and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Electronic dissertations categories.
With the increase of air pollution hazards, the governments and automobile companies generally believe that energy conservation and emission reduction are the main directions of the automotive industry in the future.Tesla, Inc., as the pioneer of the clean energy pure electric vehicles, has promoted enormous changes in the automotive industry. Tesla is the leader in the new segment market. To those entrepreneurial enterprises who want to enter the pure electric vehicle market, Tesla's experience is worth learning, and the difficulties that Tesla faces also need to be avoided. The primary purpose of this research is to determine the critical factors of Tesla's success and to provide a roadmap for firms wanting to enter this market.
Competitor Assessment The Electric Vehicle Industry Tesla S Strategic Focus Lies On Establishing Its Brand In The Mass Automotive Market
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Author : Dennis Schindeldecker
language : en
Publisher: Grin Publishing
Release Date : 2017-07-14
Competitor Assessment The Electric Vehicle Industry Tesla S Strategic Focus Lies On Establishing Its Brand In The Mass Automotive Market written by Dennis Schindeldecker and has been published by Grin Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-14 with categories.
Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Post University, course: Competitive Intelligence, language: English, abstract: The overall electric vehicle industry has grown significantly in the last five years. One of many reasons for that was the introduction of Teslas first electric vehicle in 2009 with a strong differentiation strategy. Tesla is now focused on its entry into the mass automotive market. To achieve that, the company is committed to invest heavily in its production capacity and model line-up, most recently with the introduction of Model 3. Tesla's competitive advantages for this strategic goal include a superior electric vehicle technology and recharging infrastructure, brand recognition, a first mover market position, and a strong network of strategic partnerships. However, since the company entered the industry in the premium sport and luxury sedan vehicle niche segment, it has a resource disadvantage in regards to know-how, large-scale manufacturing processes and model line-up when it comes to the mass automotive market. Additionally, the company is relying on an overall growth of the EV demand, technological improvements and a high number of customer referrals in the near future. There is a large number of existing premium manufacturers in this space, several of which already enjoy major manufacturing and economies of scale advantages that will make this endeavor highly costly and risky. However, the combination of Tesla's competitive advantages and aggressive marketing could result in the capture and sustainment of a significant percentage of market shares in the mass automotive segment.
Driving Into The Future
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Author : Can Akdeniz
language : en
Publisher: Can Akdeniz
Release Date :
Driving Into The Future written by Can Akdeniz and has been published by Can Akdeniz this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Tesla Motors is undeniably one of the most exciting, innovative, and in-the-moment companies in the automotive industry, but the company's reach will continue expanding much wider in the coming years. From its disruptive reputation to its forward-thinking leader Elon Musk, Tesla Motors has the potential to change the world as we know it. The question is, how have they done so much so quickly, and what is their secret to success? From business professionals looking for guidance to the everyday reader who wants a sneak preview of the future, this book highlights the intricate brilliance behind one of the most fascinating companies of the moment.
Towards A Sustainable Economy
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Author : Pascal da Costa
language : en
Publisher: Springer
Release Date : 2018-06-26
Towards A Sustainable Economy written by Pascal da Costa and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-26 with Business & Economics categories.
This book provides an interdisciplinary account of how technological advances – mainly in the domains of energy and transportation – contribute to the transformation towards a more sustainable economic system. Drawing on methods from engineering, the management sciences and economics, which it combines in the framework of a systems sciences approach, the book presents qualitative and quantitative studies on government regulation, resources management and firms' strategy. Topics covered include the state-market dilemma of government CO2 emission targets, implications of the electrification of the economy, incentives and coercion in government transport policies, and innovations in the electric vehicle industry.
Marketing And Globalization
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Author : Aurélia Durand
language : en
Publisher: Routledge
Release Date : 2018-07-17
Marketing And Globalization written by Aurélia Durand and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-17 with Business & Economics categories.
This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them together, and positioning them as marketing practices that companies implement as a way of responding to the major consequences of globalization. The book also includes case studies to illustrate new practices and allow students to discuss issues of market selection, entry modes, segmentation, targeting, and positioning, as well as product, price, distribution, promotion, and corporate communication policies in a globalized world. Durand’s unique approach moves beyond marketing management and strategy issues and provides students with the broader context to understand the marketing practices they’ll use in the real world. This book will prove to be an essential resource for any student of marketing and international business working to stay ahead in an increasingly competitive and global industry.