Tesla Motors Inc Market Analysis And Definition
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Tesla Motors Inc Market Analysis And Definition
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Author : Dominic Birk
language : en
Publisher:
Release Date : 2015-11-25
Tesla Motors Inc Market Analysis And Definition written by Dominic Birk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-25 with categories.
Research paper from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of applied sciences, Cologne, language: English, abstract: More than 100 years after the invention of the internal combustion engine, incumbent automobile manufacturers are at a crossroads and face nowadays significant industry-wide challenges. The reliance on the gasoline-powered internal combustion engine as the principal automobile powertrain technology is connected with several negative aspects: It raises environmental concerns, creates dependence among industrialized and developing nations on imported oil and it also exposes consumers to volatile fuel prices. All these challenges offer a historic opportunity for companies with innovative electric powertrain technologies to lead the next technological era of the automotive industry. Therefore, the objective of this assignment is to analyze the market situation of the all-electric vehicle manufacturer Tesla Motors, Inc. and to find out its unique selling proposition. The focus will be on the company's domestic market, the United States of America. Moreover, this assignment will only take Tesla's automotive products into consideration.
Definition And Market Analysis Of The Tesla Motors Model S
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Author : Erik Somssich
language : en
Publisher: GRIN Verlag
Release Date : 2017-04-04
Definition And Market Analysis Of The Tesla Motors Model S written by Erik Somssich and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-04 with Business & Economics categories.
Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Cologne, course: Marketing, language: English, abstract: The purpose of this document is to analyse the strategic marketing positioning of Tesla Motors with the focus on its premium electric car, “Model S”. From the text: - The Company Tesla Motors; - Business Analysis; - Market Analysis; - Market Positioning and Strategy
Evaluation Of The Marketing Strategy Of Tesla Motors Inc
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Author : Dominic Birk
language : en
Publisher: GRIN Verlag
Release Date : 2015-11-06
Evaluation Of The Marketing Strategy Of Tesla Motors Inc written by Dominic Birk and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-06 with Business & Economics categories.
Research Paper (undergraduate) from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of applied sciences, Cologne, language: English, abstract: Tesla Motors, Inc. is a car manufacturer, which polarizes like no other company in this industry. It is often said that with its business model and its special strategic moves, Tesla confuses competitors, utilities and marketing agencies. Therefore, this assignment will focus on the analysis of the key aspects of Tesla’s business model in order to find out why it is considered to be different. Moreover, the objective of this assessment is to find out, whether this strategy is useful, or if it should be changed. The market definition and analysis of the first assignment is hereby the basis for this evaluation of Tesla Motor’s current marketing strategy. Therefore, the focus will be again on the company’s domestic market: the United States of America. Furthermore, only Tesla’s automotive products will be taken into consideration – its recently launched home battery will not be object of this work.
Tesla Motors Inc Market Analysis And Definition
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Author : Dominic Birk
language : en
Publisher: GRIN Verlag
Release Date : 2015-11-16
Tesla Motors Inc Market Analysis And Definition written by Dominic Birk and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-16 with Business & Economics categories.
Research Paper (undergraduate) from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Cologne, language: English, abstract: More than 100 years after the invention of the internal combustion engine, incumbent automobile manufacturers are at a crossroads and face nowadays significant industry-wide challenges. The reliance on the gasoline-powered internal combustion engine as the principal automobile powertrain technology is connected with several negative aspects: It raises environmental concerns, creates dependence among industrialized and developing nations on imported oil and it also exposes consumers to volatile fuel prices. All these challenges offer a historic opportunity for companies with innovative electric powertrain technologies to lead the next technological era of the automotive industry. Therefore, the objective of this assignment is to analyze the market situation of the all-electric vehicle manufacturer Tesla Motors, Inc. and to find out its unique selling proposition. The focus will be on the company’s domestic market, the United States of America. Moreover, this assignment will only take Tesla’s automotive products into consideration.
Marketing Report On Tesla Motors
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Author : Aylin Kadriye Tansel
language : en
Publisher:
Release Date : 2016-11-17
Marketing Report On Tesla Motors written by Aylin Kadriye Tansel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-17 with categories.
Seminar paper from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Kingston University London, language: English, abstract: This marketing report focuses on Tesla Motors (TM), a young company specialised in manufacturing high performance premium electric vehicles and vehicle powertrain engineering which was founded in 2003 in Silicon Valley. With TM's first launch of its Model S in 2012, it introduced the self-described "world's first premium electric sedan" (Tesla Motors, 2015) which brought TM on its successful way into the EV market. The analysis of TM's external marketing environment illustrates that tax incentives promote the use of EVs and thus demand for TM's products. Moreover, the economic factors such as fuel prices, raw material prices and volatility in exchange rates of USD against EUR, have a significant impact on sales and profitability. Increasing awareness of climate change and sustainable environment boosts customers' demand and makes the EV market more attractive for TM however range anxiety still hinders further demand. Advancements and R&D in technology are important to improve the charging network which may reduce range anxiety. Safety regulations determine TM's whole manufacturing processes and intellectual property secures successful factors of TM. Tesla's 'Gigafactory' is a major opportunity to reduce production costs and increase capacity of battery packs, making TM more competitive. However, threats such as increasing material costs and increased competition in the EV market exert more pressure on TM's competitiveness. The analysis of TM's internal market environment shows that TM's strength is relying on its powertrain engineering and innovative product development, exclusive product design, unique customer service and brand reputation, which are TM's core competencies and thus difficult for competitors to imitate. TM's human resources, in-house capa
Tesla S Market Entry Strategy In Germany Foreign Market Entry And Cross Cultural Business
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Author : Simon Glandien
language : en
Publisher: GRIN Verlag
Release Date : 2020-11-18
Tesla S Market Entry Strategy In Germany Foreign Market Entry And Cross Cultural Business written by Simon Glandien and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-18 with Business & Economics categories.
Academic Paper from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: A+, , course: Cross-Cultural Business, language: English, abstract: The purpose of this paper is to analyze and evaluate the market entry of Tesla Inc. in Germany. In November 2019, Tesla revealed to build a European production plant on the outskirts of Berlin in Germany. The aim of this paper is to give account to the foreign market entry of Tesla Inc. in Germany. This leads to the following research question that guides this paper: What could be business success factors and threats of Tesla's strategy to enter the German automotive industry market? Tesla Inc. (former Tesla Motors Inc.) is a car manufacturer and sells fully electric vehicles, energy storage systems as well as installs, operates and maintains solar and energy storage products (Reuters, n.d.). The company was founded in 2003 by a group of engineers. In 2008 Tesla launched their first electric vehicle to the market (Tesla, n.d.). “Tesla’s mission is to accelerate the world’s transition to sustainable energy”, so the car manufacturer. So far most of the Tesla vehicles are produced and assembled in the United States at its main Tesla Factory in Fremont, California. To that Tesla operates other, multiple production and assembly plants, named Gigafactory, such as in Fremont, California (Giga Nevada) and in Buffalo, New York (Giga New York). Recently, in 2019, Tesla opened its first Gigafactory outside the American region in Shanghai, China (Giga Shanghai). A strategic step to internationalize the company and to enter the Chinese market. This strategic action can be explained by the fact that China is the largest car market in the world and the government is speeding up the expansion of electric mobility. Furthermore, manufacturing in Shanghai saves Tesla from having to transport its vehicles overseas and avoids import duties incurred in China for cars from the United States. However, the company is not just expanding its manufacturing into China.
Tesla Motors Inc
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Author : Alan N. Hoffman
language : en
Publisher:
Release Date : 2011
Tesla Motors Inc written by Alan N. Hoffman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Tesla Roadster automobile categories.
Tesla Motors, Inc. is in the business of developing, manufacturing, and selling technology for high-performance electric automotives and power train components. Hoping to develop a greater worldwide acceptance of electric vehicles as an alternative to the traditional internal combustion, petroleum based vehicles that dominate the market, Telsa is the first company that commercially produced a federally compliant electric vehicle with the design styling and performance characteristics of a high-end performance automobile. Telsa currently offers one vehicle, the Roadster, for sale, as well as supplying electric power train components to Daimler for use in its Smart EV automobile. Additionally, Tesla has a partnership with Toyota Motors to develop and supply an electric power train for Toyota's Rav4 SUV.
Tesla Inc And The World S Transition To Electric Vehicles Risks Strenghts Opportunities And Strategic Reccommendations
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Author : Sebastian Neumann
language : en
Publisher:
Release Date : 2020-08-02
Tesla Inc And The World S Transition To Electric Vehicles Risks Strenghts Opportunities And Strategic Reccommendations written by Sebastian Neumann and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-02 with categories.
Ludicrous
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Author : Edward Niedermeyer
language : en
Publisher: BenBella Books
Release Date : 2019-08-20
Ludicrous written by Edward Niedermeyer and has been published by BenBella Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-20 with Business & Economics categories.
Tesla is the most exciting car company in a generation . . . but can it live up to the hype? Tesla Motors and CEO Elon Musk have become household names, shaking up the staid auto industry by creating a set of innovative electric vehicles that have wowed the marketplace and defied conventional wisdom. The company's market valuation now rivals that of long-established automakers, and, to many industry observers, Tesla is defining the future of the industry. But behind the hype, Tesla has some serious deficiencies that raise questions about its sky-high valuation, and even its ultimate survival. Tesla's commitment to innovation has led it to reject the careful, zero-defects approach of other car manufacturers, even as it struggles to mass-produce cars reliably, and with minimal defects. While most car manufacturers struggle with the razor-thin margins of mid-priced sedans, Tesla's strategy requires that the Model 3 finally bring it to profitability, even as the high-priced Roadster and Model S both lost money. And Tesla's approach of continually focusing on the future, even as commitments and deadlines are repeatedly missed, may ultimately test the patience of all but its most devoted fans. In Ludicrous, journalist and auto industry analyst Edward Niedermeyer lays bare the disconnect between the popular perception of Tesla and the day-to-day realities of the company—and the cars it produces. Blending original reporting and never-before-published insider accounts with savvy industry analysis, Niedermeyer tells the story of Tesla as it's never been told before—with clear eyes, objectivity and insight.
Tesla S Value Drivers An Analysis
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Author :
language : en
Publisher: GRIN Verlag
Release Date : 2018-03-27
Tesla S Value Drivers An Analysis written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-27 with Business & Economics categories.
Essay from the year 2017 in the subject Business economics - Investment and Finance, grade: 1,5, , language: English, abstract: Tesla, Inc. is an American electric vehicle (EVh) manufacturer, energy storage company, and solar panel manufacturer based in Palo Alto, California. In the following report, Tesla’s value drivers will be summarised and their influence on key valuation parameters will be analysed. Tesla’s valuation based on Multiples will be evaluated, followed by recommendations to investors. The valuation is based on Bloomberg data as well as an equity report by Barclays, as it successfully acknowledges different future scenarios, as well as their probabilities. In addition, the equity research on electric trucks conducted by Deutsche Bank has been used to identify electric trucks market potential as a value driver for Tesla.