Definition And Market Analysis Of The Tesla Motors Model S
DOWNLOAD
Download Definition And Market Analysis Of The Tesla Motors Model S PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Definition And Market Analysis Of The Tesla Motors Model S book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Definition And Market Analysis Of The Tesla Motors Model S
DOWNLOAD
Author : Erik Somssich
language : en
Publisher: GRIN Verlag
Release Date : 2017-04-04
Definition And Market Analysis Of The Tesla Motors Model S written by Erik Somssich and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-04 with Business & Economics categories.
Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Cologne, course: Marketing, language: English, abstract: The purpose of this document is to analyse the strategic marketing positioning of Tesla Motors with the focus on its premium electric car, “Model S”. From the text: - The Company Tesla Motors; - Business Analysis; - Market Analysis; - Market Positioning and Strategy
Tesla Motors Inc Market Analysis And Definition
DOWNLOAD
Author : Dominic Birk
language : en
Publisher:
Release Date : 2015-11-25
Tesla Motors Inc Market Analysis And Definition written by Dominic Birk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-25 with categories.
Research paper from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of applied sciences, Cologne, language: English, abstract: More than 100 years after the invention of the internal combustion engine, incumbent automobile manufacturers are at a crossroads and face nowadays significant industry-wide challenges. The reliance on the gasoline-powered internal combustion engine as the principal automobile powertrain technology is connected with several negative aspects: It raises environmental concerns, creates dependence among industrialized and developing nations on imported oil and it also exposes consumers to volatile fuel prices. All these challenges offer a historic opportunity for companies with innovative electric powertrain technologies to lead the next technological era of the automotive industry. Therefore, the objective of this assignment is to analyze the market situation of the all-electric vehicle manufacturer Tesla Motors, Inc. and to find out its unique selling proposition. The focus will be on the company's domestic market, the United States of America. Moreover, this assignment will only take Tesla's automotive products into consideration.
Tesla Model S Market And Sales Strategy
DOWNLOAD
Author : Erik Somssich
language : en
Publisher: GRIN Verlag
Release Date : 2017-04-03
Tesla Model S Market And Sales Strategy written by Erik Somssich and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-03 with Business & Economics categories.
Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Cologne, language: English, abstract: The purpose of this assignment was to analyze the market and sales strategy of Tesla and to identify its Model 3 customers. After ten years of waiting, Tesla's CEO Elon Musk has presented Tesla Model 3 to the public for the first time in an evening show at the end of march 2016. Unveiled at the company's design studio in Hawthorne, California in front of a crowd of whooping and cheering customers and journalists, Model 3 is the most affordable Tesla so far, hoped to bring electric cars to the mass market. Musk stated that the car will deliver at least 215 miles of range beginning at just 35.000 dollar. Musk is "fairly confident" that deliveries will begin by the end of 2017, and "you will not be able to buy a better car for 35.000 dollar, even with no options." Also it will be one of the safest cars in the world, according to Musk. Even before Tesla unveiled its new middle-class model, there were more than 115,000 people who had paid already 1.000 dollar to reserve one of the highly-anticipated electric cars. These early buyers didn't know what the car would look like or that it would have a starting price of exactly 35.000 dollar. They also didn't know how long the production and delivery would take.
Evaluation Of The Marketing Strategy Of Tesla Motors Inc
DOWNLOAD
Author : Dominic Birk
language : en
Publisher: GRIN Verlag
Release Date : 2015-11-06
Evaluation Of The Marketing Strategy Of Tesla Motors Inc written by Dominic Birk and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-06 with Business & Economics categories.
Research Paper (undergraduate) from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of applied sciences, Cologne, language: English, abstract: Tesla Motors, Inc. is a car manufacturer, which polarizes like no other company in this industry. It is often said that with its business model and its special strategic moves, Tesla confuses competitors, utilities and marketing agencies. Therefore, this assignment will focus on the analysis of the key aspects of Tesla’s business model in order to find out why it is considered to be different. Moreover, the objective of this assessment is to find out, whether this strategy is useful, or if it should be changed. The market definition and analysis of the first assignment is hereby the basis for this evaluation of Tesla Motor’s current marketing strategy. Therefore, the focus will be again on the company’s domestic market: the United States of America. Furthermore, only Tesla’s automotive products will be taken into consideration – its recently launched home battery will not be object of this work.
Tesla Inc And The World S Transition To Electric Vehicles Risks Strenghts Opportunities And Strategic Reccommendations
DOWNLOAD
Author : Sebastian Neumann
language : en
Publisher:
Release Date : 2020-08-02
Tesla Inc And The World S Transition To Electric Vehicles Risks Strenghts Opportunities And Strategic Reccommendations written by Sebastian Neumann and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-02 with categories.
Analyzing Tesla Their Business Model And Omni Channel Strategy
DOWNLOAD
Author : Philipp Rothe
language : en
Publisher: GRIN Verlag
Release Date : 2023-05-25
Analyzing Tesla Their Business Model And Omni Channel Strategy written by Philipp Rothe and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-25 with Business & Economics categories.
Academic Paper from the year 2023 in the subject Business economics - General, grade: 1,3, Boston University, language: English, abstract: This Paper analyzes the business model of Tesla and their Omni-Channel Strategy. Tesla Inc. is an American electric vehicle and energy company founded by a group of engineers on July 1, 2003 with the vision to accelerate the global transition to sustainable energy. It's largest business is the sale of electric vehicles, which makes up to 86% of the company's total revenue. While the CEO, Elon Musk, drives the innovative character of the company, this innovative mind set and the passion for new technologies is also responsible for Tesla ́s omnichannel strategy which offers customers a unique experience they get from no other car manufacturer. Tesla ́s omnichannel approach can be described as an integrated approach to give customers the best possible experience across multiple channels when they interact with the brand. Although a central aspect of the omnichannel strategy is the interplay between the online and offline buying experience, Tesla ́s omnichannel approach is not limited to that. While Tesla has both car showrooms and an online store where you can buy their cars, Tesla uses many more channels to interact with the customer. Examples are social media, the car itself, where you can buy updates like the autopilot, or the smartphone app which can be used to unlock the car. Because other car manufacturers catch up with Tesla, our recommendations include, but are not limited to stick with Elon Musk as the CEO and be open to new ideas and experiments he suggests, move on to new business opportunities connected to renewable energies or further improve the customer experience by making more use of available data.
Tesla Motors Inc Market Entry Strategy In Germany
DOWNLOAD
Author : Andreas Kauerhof
language : en
Publisher: GRIN Verlag
Release Date : 2017-03-01
Tesla Motors Inc Market Entry Strategy In Germany written by Andreas Kauerhof and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-01 with Business & Economics categories.
Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of applied sciences, Munich, language: English, abstract: The author of this assignment reviews the Tesla’s business model approach and its strategy in the non-domestic German market. Tesla’s firm specific advantages are especially related to innovation of the vehicle, the battery and the infrastructure. Tesla Motors follows a product strategy entering from premium market and moving towards mass market. After starting with a high-price Roadster model Tesla launched the more affordable Sedan and a SUV model. In 2017 Tesla plans to launch its first mass market EV. Tesla shows a new value chain in the automotive industry by a deep of vertical integration from EVs manufacturing towards software, recharging network and battery manufacturing. Tesla entered the German market to export premium EVs. The Automaker also builds a charging network in Germany and prepares the market for its future mass production Model 3 coming in 2017. This work consists of three major parts. The first part deals with the theoretical background of international strategies for MNEs. The second part describes Tesla as a company and its strategy. The last part analyzes the competitive advantages of Tesla and shows how they are used to enter the German market. This work ends with a final reflection and a conclusion of the research.
Competitor Assessment The Electric Vehicle Industry Tesla S Strategic Focus Lies On Establishing Its Brand In The Mass Automotive Market
DOWNLOAD
Author : Dennis Schindeldecker
language : en
Publisher: GRIN Verlag
Release Date : 2017-06-20
Competitor Assessment The Electric Vehicle Industry Tesla S Strategic Focus Lies On Establishing Its Brand In The Mass Automotive Market written by Dennis Schindeldecker and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-20 with Business & Economics categories.
Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Post University, course: Competitive Intelligence, language: English, abstract: The overall electric vehicle industry has grown significantly in the last five years. One of many reasons for that was the introduction of Tesla`s first electric vehicle in 2009 with a strong differentiation strategy. Tesla is now focused on its entry into the mass automotive market. To achieve that, the company is committed to invest heavily in its production capacity and model line-up, most recently with the introduction of Model 3. Tesla’s competitive advantages for this strategic goal include a superior electric vehicle technology and recharging infrastructure, brand recognition, a first mover market position, and a strong network of strategic partnerships. However, since the company entered the industry in the premium sport and luxury sedan vehicle niche segment, it has a resource disadvantage in regards to know-how, large-scale manufacturing processes and model line-up when it comes to the mass automotive market. Additionally, the company is relying on an overall growth of the EV demand, technological improvements and a high number of customer referrals in the near future. There is a large number of existing premium manufacturers in this space, several of which already enjoy major manufacturing and economies of scale advantages that will make this endeavor highly costly and risky. However, the combination of Tesla’s competitive advantages and aggressive marketing could result in the capture and sustainment of a significant percentage of market shares in the mass automotive segment.
Tesla Valuation Based On Esg Factors
DOWNLOAD
Author : Anonym
language : en
Publisher:
Release Date : 2018-03-22
Tesla Valuation Based On Esg Factors written by Anonym and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-22 with categories.
Essay from the year 2017 in the subject Business economics - Industrial Management, grade: 1.3, language: English, abstract: Tesla Inc., formerly known as Tesla Motors, is an American automaker and energy storage company that specializes in producing electric vehicles (Evs), energy devices and photovoltaic panels. It was founded in 2003 by Martin Ebarhard and Marc Tarpenning, with Elon Musk as its chairman. With Palo Alto (California) as its headquarters, Tesla operates multiple production and assembly plants and large factories, with its main vehicle manufacturing facility in Fermont, Valifornia. Additionally, in 2016 Tesla acquired SolarCity with the aim of creating a company fully committed to sustainable energy, from energy generation and storage transportation. Current product portfolio of EV vehicles includes Model S, Model X, Model 3, Tesla Roadster, and Tesla Semi, while its energy storage devices include Tesla Powerwall, Tesla Powerpack, solar panels and soalr roofs. In this report, Tesla will be analyzed based on the environmental, social and governance (ESG) factors. Next, the issues with the highest materiality will be benchmarked against its closest competitors. Finally, impacts for Tesla's valuation will be identified and strategic implications will be discussed.
How Tesla Changed The Car Industry An Innovation Analysis
DOWNLOAD
Author : Philipp Rothe
language : en
Publisher: GRIN Verlag
Release Date : 2023-05-23
How Tesla Changed The Car Industry An Innovation Analysis written by Philipp Rothe and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-23 with Business & Economics categories.
Academic Paper from the year 2021 in the subject Economics - Innovation economics, grade: 1,7, , language: English, abstract: This Analysis will focus on how Tesla managed to enter the car industry (Porter ́s Five Forces), how they use the mentioned technologies to differentiate from other participants to disrupt the industry (Christensen Module I), and now enter the mass market (Crossing the Chasm). At the end future recommendations for Tesla are given. The automotive industry is changing fast and adopting new technologies which will play central roles in the future of the industry. First the megatrend within the industry is to shift from the classical petrol engine towards electric vehicles. Second, new technologies for the cars include artificial intelligence (AI), big data & analytics, internet of things (IOT) or autonomous driving.