Marketing Research Strategies And Decision Process An Interface A Case Study On Medical Tourism
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Marketing Research Strategies And Decision Process An Interface A Case Study On Medical Tourism
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Author : Dr. PANKAJAKSHI R
language : en
Publisher: Archers & Elevators Publishing House
Release Date :
Marketing Research Strategies And Decision Process An Interface A Case Study On Medical Tourism written by Dr. PANKAJAKSHI R and has been published by Archers & Elevators Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.
Research Methods In Health Care Change Management And Tourism Management
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Author : Kien-Pong Yap
language : en
Publisher: GRIN Verlag
Release Date : 2015-08-12
Research Methods In Health Care Change Management And Tourism Management written by Kien-Pong Yap and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-12 with Business & Economics categories.
Document from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, Wawasan Open University (Business Studies), course: MBA, language: English, abstract: This research methods report was written in response to a tutor marked assignment. Part A of the assignment deals with two case studies from the areas of health care (Magriet & Berndt 2011: "The effect of changes in servicescape and service quality perceptions in a maternity unit") and change management (Hatum, Pettigrew & Michelini 2010: "Building organizational capabilities to adapt under turmoil"), respectively. An overview of the studies' contents is given, and the research methods used are described and critically assessed. In Part B, the author presents his own proposal of a tourism-related research design which includes a theoretical framework, hypotheses and methodology.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Qualitative Consumer Research
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Author : Russell W. Belk
language : en
Publisher: Emerald Group Publishing
Release Date : 2017-08-18
Qualitative Consumer Research written by Russell W. Belk and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-18 with Business & Economics categories.
Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of “showrooming” by consumers comparing online prices with mobile devices.
Medical Tourism In Developing Countries
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Author : M. Bookman
language : en
Publisher: Springer
Release Date : 2007-08-06
Medical Tourism In Developing Countries written by M. Bookman and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-06 with Business & Economics categories.
Western patients are increasingly travelling to developing countries for health care and developing countries are increasingly offering their skills and facilities to paying foreign customers. The potential and implications of this international trade in medical services is explored in this book through analysis of the market.
Social Media In Travel Tourism And Hospitality
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Author : Evangelos Christou
language : en
Publisher: Routledge
Release Date : 2016-04-01
Social Media In Travel Tourism And Hospitality written by Evangelos Christou and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-01 with Business & Economics categories.
Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
Current Issues In Hospitality And Tourism
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Author : A. Zainal
language : en
Publisher: CRC Press
Release Date : 2012-08-22
Current Issues In Hospitality And Tourism written by A. Zainal and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-22 with Technology & Engineering categories.
Globally the hospitality and tourism industry is evolving and undergoing radical changes. The past practices are now advancing through the rapid development of knowledge and skills acquired to adapt and create innovations in various ways. Hence, it is imperative that we have an understanding of the present issues so that we are able to remedy probl
Handbook Of Big Data Research Methods
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Author : Shahriar Akter
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-06-01
Handbook Of Big Data Research Methods written by Shahriar Akter and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-01 with Business & Economics categories.
This state-of-the-art Handbook provides an overview of the role of big data analytics in various areas of business and commerce, including accounting, finance, marketing, human resources, operations management, fashion retailing, information systems, and social media. It provides innovative ways of overcoming the challenges of big data research and proposes new directions for further research using descriptive, diagnostic, predictive, and prescriptive analytics.
Marketing Research
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Author : Alan Wilson
language : en
Publisher: Bloomsbury Publishing
Release Date : 2018-09-18
Marketing Research written by Alan Wilson and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-18 with Business & Economics categories.
This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change. Keeping digital data and internet research at its heart, Marketing Research details the main stages of the research process, covering both quantitative and qualitative methods and offers a plethora of case studies and examples. Now in its fourth edition, this popular and accessible textbook is ideal for use on marketing research courses at diploma, undergraduate, postgraduate and MBA levels. This book has also been written to support The Market Research Society's Diploma Module: The Principles of Market & Social Research. New to this Edition: - Expanded coverage of qualitative analysis, now with its own dedicated chapter - Fresh material on hot topics such as big data analytics, social media listening and data visualization - Updated content on online surveys, online group discussions and online samples, as well as data protection legislation - Added 'Industry Viewpoint' features setting out the latest thinking from practitioners on important topics - New author video introductions to each chapter and 'Careers in Marketing Research' video suite featuring the advice and experiences of a range of practitioners around the world - New opening cases featuring well-known, international organizations Accompanying online resources for this title can be found at bloomsburyonlineresources.com/marketing-research-4e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Business Periodicals Index
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Author :
language : en
Publisher:
Release Date : 2009
Business Periodicals Index written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business categories.