Marketing Research Tools And Techniques
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Marketing Research Tools And Techniques
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Author : Nigel Bradley
language : en
Publisher: Oxford University Press
Release Date : 2013-03-07
Marketing Research Tools And Techniques written by Nigel Bradley and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-07 with Business & Economics categories.
Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.
Marketing Research Tools And Techniques
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Author : Nigel Bra
language : en
Publisher:
Release Date : 2007-06-07
Marketing Research Tools And Techniques written by Nigel Bra and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-07 with categories.
Marketing Research
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Author : Nigel Bradley
language : en
Publisher:
Release Date : 2013
Marketing Research written by Nigel Bradley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Electronic books categories.
Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.
The Handbook Of Mobile Market Research
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Author : Ray Poynter
language : en
Publisher: John Wiley & Sons
Release Date : 2014-10-06
The Handbook Of Mobile Market Research written by Ray Poynter and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-06 with Business & Economics categories.
The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines or computers, and most people have their mobile phones with them at all times—along with their tablets, smartwatches, media players, and navigation devices. The continuous surge of mobile innovation provides unprecedented access to real-time consumer behaviour. Mobile market research allows users to reach more people, engage more people, and collect more valuable data as respondents are free to engage at their own pace, on their own time. Industry forerunners Ray Poynter, Navin Williams, and Sue York employ decades of study to examine the present and future state of mobile market research, as well as the advantages and disadvantages of various approaches. This book contains clear, comprehensive knowledge for those who implement, utilise, and study the field. Readers will learn: The characteristics, scope, and importance of mobile market research Purposes and effects of principal tools like brand tracking, ad testing, customer satisfaction research, and research technology How mobile devices are used for qualitative and quantitative research by way of online focus groups, online discussions, mobile diaries, mobile ethnographies, and mobile surveys Aspects and implications of mobile computer interviews, mobile phone interviews, mixed-mode research, international mobile research, and research using passive data, panels, lists, and communities The significance of the mobile ecosystem, market research ethics, and research on research Designed to be accessible and helpful for beginners and advanced users alike, The Handbook of Mobile Market Research is an extensive guide to one of the most promising, dynamic methods of data collection.
Marketing Research
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Author : Frederick A. Webster
language : en
Publisher: Data Publishing Corporation
Release Date : 1986-01-01
Marketing Research written by Frederick A. Webster and has been published by Data Publishing Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986-01-01 with Marketing categories.
The Handbook Of Online Marketing Research Knowing Your Customer Using The Net
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Author : Joshua Grossnickle
language : en
Publisher: McGraw Hill Professional
Release Date : 2000-10-02
The Handbook Of Online Marketing Research Knowing Your Customer Using The Net written by Joshua Grossnickle and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-10-02 with Business & Economics categories.
The Handbook of Online Marketing Research examines all the latest techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, email feedback, online focus groups, and much more.Now, just like larger companies, small– and medium–sized companies can learn vital information like the age, gender, and income of its users, and how they respond to different aspects of the products and those of its competitors.With the advent of the Internet, companies of all sizes and budgets can conduct online market research and access all the information they need to know to stay ahead of the competition. This book demonstrates how both large and small companies can take proven traditional market research techniques and adapt them to the Web. The result is an affordable means for businesses to understand their online customers’ needs.
New Methods Of Market Research And Analysis
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Author : G. Scott Erickson
language : en
Publisher: Edward Elgar Publishing
Release Date : 2017-10-27
New Methods Of Market Research And Analysis written by G. Scott Erickson and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-27 with Business & Economics categories.
New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and others, as well as the deep analytics allowed by cheap data processing and storage are all covered and placed in context. This book can be used as a supplement to a traditional marketing research text or on its own.
Essentials Of Marketing Research
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Author : Joseph F. Hair
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 2007-07-02
Essentials Of Marketing Research written by Joseph F. Hair and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07-02 with Business & Economics categories.
Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives your students a strong command of market research principles, while being short enough to use alongside your favorite cases or projects.
Leading Edge Marketing Research
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Author : Robert J. Kaden
language : en
Publisher: SAGE
Release Date : 2011-11-09
Leading Edge Marketing Research written by Robert J. Kaden and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-09 with Business & Economics categories.
Designed for advanced business students, marketing research academics, practitioners and consultants Leading-Edge Marketing Research provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.
Marketing Research Kit For Dummies
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Author : Michael Hyman
language : en
Publisher: John Wiley & Sons
Release Date : 2010-03-05
Marketing Research Kit For Dummies written by Michael Hyman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-05 with Business & Economics categories.
The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research. Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups Fully explains the process of sampling, analyzing data, and reporting results Features tips on developing questionnaires for face-to-face, Internet, and postal surveys Helps you keep an eye on your competition and analyze their results When money is tight and everything is on the line, you need to make sure you've done your homework. You need Marketing Research Kit For Dummies. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.