Marketing Research With Ibm Spss Statistics
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Marketing Research With Ibm Spss Statistics
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Author : Karine Charry
language : en
Publisher: Routledge
Release Date : 2016-07-15
Marketing Research With Ibm Spss Statistics written by Karine Charry and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-15 with Business & Economics categories.
Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to practically execute them using IBM® SPSS Statistics. IBM® is one of the largest statistical software providers world-wide and their IBM® SPSS Statistics software offers a very user-friendly environment. The program uses a simple drag-and-drop menu interface, which is also suitable for non-experienced programmers. It is widely employed in companies and many business schools also use this software package. This straightforward, pragmatic reference manual will help: professional marketers who use statistical procedures in in IBM® SPSS Statistics; undergraduate and postgraduate students where marketing research and research methodology are taught; all researchers analyzing survey-based data in a wide range of frontier domains like psychology, finance, accountancy, negotiation, communication, sociology, criminology, management, information systems, etc. IBM®'s next-generation business analytic solutions help organizations of all sizes make sense of information in the context of their business. You can uncover insights more quickly and easily from all types of data-even big data-and on multiple platforms and devices. And, with self-service and built-in expertise and intelligence, you have the freedom and confidence to make smarter decisions that better address your business imperatives.
Marketing Research With Ibm Spss Statistics
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Author : Karine Charry
language : en
Publisher:
Release Date : 2016
Marketing Research With Ibm Spss Statistics written by Karine Charry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Marketing research categories.
4.2. Non-Hierarchical K-Means Clustering -- Managerial Problem and Dataset Description -- Data Analysis -- Interpretation -- 4.3. Profiling Clusters -- Managerial Recommendations -- Further Reading -- Chapter 5 Hypothesis Testing -- Objectives -- Fundamentals -- 5.1. Parametric Tests -- 5.1.1. One-Sample T Test -- Managerial Problem -- Translation of the Managerial Problem into Statistical Notions -- Hypotheses -- Dataset Description -- Data Analysis -- Interpretation -- Managerial Recommendations -- 5.1.2. Independent-Samples T Test -- Managerial Problem.
A Concise Guide To Market Research
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Author : Erik Mooi
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-02-01
A Concise Guide To Market Research written by Erik Mooi and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-01 with Business & Economics categories.
This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis. An explanation is provided of the theoretical choices a market researcher has to make with regard to each technique, as well as how these are translated into actions in IBM SPSS Statistics. This includes a discussion of what the outputs mean and how they should be interpreted from a market research perspective. Each chapter concludes with a case study that illustrates the process based on real-world data. A comprehensive web appendix includes additional analysis techniques, datasets, video files and case studies. Several mobile tags in the text allow readers to quickly browse related web content using a mobile device.
Marketing Analytics
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Author : José Marcos Carvalho de Mesquita
language : en
Publisher: Routledge
Release Date : 2021-11-01
Marketing Analytics written by José Marcos Carvalho de Mesquita and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-01 with Business & Economics categories.
Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 multivariate techniques and the steps required to perform analysis. Each chapter contains a brief description of the technique, followed by the possible marketing research applications. One of these applications is then used in detail to illustrate its applicability in a research context, including the needed SPSS commands and illustrations. Each chapter also includes practical exercises that require the readers to perform the technique and interpret the results, equipping students with the necessary skills to apply statistics by means of SPSS in marketing and consumer research. Finally, there is a list of articles employing the technique that can be used for further reading. This textbook provides introductory material for advanced undergraduate and postgraduate students studying marketing and consumer analytics, teaching methods along with practical software-applied training using SPSS. Support material includes two real data sets to illustrate the techniques’ applications and PowerPoint slides providing a step-by-step guide to the analysis and commented outcomes. Professionals are invited to use the book to select and use the appropriate analytics for their specific context.
Marketing Research Eighth Edition With Spss Binder Ready Version With Spss Software And Binder Ready Survey Flyer Set
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Author : Carl McDaniel, Jr.
language : en
Publisher: Wiley
Release Date : 2010-10-12
Marketing Research Eighth Edition With Spss Binder Ready Version With Spss Software And Binder Ready Survey Flyer Set written by Carl McDaniel, Jr. and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-12 with Business & Economics categories.
A Concise Guide To Market Research
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Author : Marko Sarstedt
language : en
Publisher: Springer
Release Date : 2014-08-07
A Concise Guide To Market Research written by Marko Sarstedt and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-07 with Business & Economics categories.
This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device. The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data) New material on data description (e.g., outlier detection and missing value analysis) Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more Streamlined and simplified coverage of the data analysis techniques with more rules-of-thumb Uses IBM SPSS version 22
Marketing Research Eighth Edition With Spss Binder Ready Version
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Author : McDaniel
language : en
Publisher: John Wiley & Sons
Release Date : 2009-02-11
Marketing Research Eighth Edition With Spss Binder Ready Version written by McDaniel and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-11 with categories.
Marketing Research With Spss
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Author : Patrick De Pelsmacker
language : en
Publisher: Pearson Higher Ed
Release Date : 2010-02-22
Marketing Research With Spss written by Patrick De Pelsmacker and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-22 with Business & Economics categories.
Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.
Marketing Research Eighth Edition With Spss Binder Ready Version Comp Set
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Author : Carl McDaniel, Jr.
language : en
Publisher: Wiley
Release Date : 2009-02-03
Marketing Research Eighth Edition With Spss Binder Ready Version Comp Set written by Carl McDaniel, Jr. and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-03 with Business & Economics categories.
Marketing Research Eighth Edition With Spss Binder Ready Version With Binder Set
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Author : Carl McDaniel
language : en
Publisher:
Release Date : 2009-02-18
Marketing Research Eighth Edition With Spss Binder Ready Version With Binder Set written by Carl McDaniel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-18 with categories.