Marketing Rh 4e D
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Marketing Rh 4e D
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Author : Philippe Liger
language : fr
Publisher: Dunod
Release Date : 2016-09-14
Marketing Rh 4e D written by Philippe Liger and has been published by Dunod this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-14 with Business & Economics categories.
- Quels sont votre positionnement et votre promesse de recruteur et d’employeur? - Savez-vous que la marque employeur et la e-réputation deviennent essentielles sur le marché de l’emploi ? - Les réseaux sociaux sont-ils intégrés dans le e-marketing RH de votre entreprise? - Pourquoi faut-il diversifier les outils de recrutement pour obtenir une diversité de collaborateurs ? - Quelles sont les nouvelles armes pour gagner la guerre des talents aujourd’hui et à l’avenir ? - Quel plan marketing RH faut-il construire pour devenir un employeur attractif? Ces questions vous interpellent? Vous êtes DRH, chef d'entreprise ou manager? Ce livre est fait pour vous ! Le candidat et le collaborateur doivent être désormais considérés comme des clients à séduire, accueillir et fidéliser ! Clair et concis, cet ouvrage permet aux entreprises de mettre en oeuvre leur attractivité d’employeur en appliquant les règles du marketing au domaine des ressources humaines. Entièrement mise à jour, cette 4e édition est enrichie de nouveaux témoignages et exemples, suivant les dernières évolutions du marketing RH.
Marketing Rh
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Author : Philippe Liger
language : fr
Publisher:
Release Date : 2016-09-14
Marketing Rh written by Philippe Liger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-14 with categories.
Clair et concis, cet ouvrage permet aux responsables d'entreprise de mettre en oeuvre leur attractivité d'employeur, en appliquant les règles du marketing au domaine des ressources humaines. Ce livre donne les clés pour bâtir une stratégie et un plan marketing, pour recruter et fidéliser des salariés impliqués et montre en quoi cette approche donne un nouveau rôle aux DRH. Cette 4e édition, mise à jour et enrichie, met l'accent sur l'impact des politiques RH oeuvrant pour la diversité.
The Last Mile
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Author : Dilip Soman
language : en
Publisher: University of Toronto Press
Release Date : 2015-01-01
The Last Mile written by Dilip Soman and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-01 with Business & Economics categories.
The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations' last mile problems, whether they work in business, government, or the nonprofit sector.
Transformative Consumer Research For Personal And Collective Well Being
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Author : David Glen Mick
language : en
Publisher: Routledge
Release Date : 2012
Transformative Consumer Research For Personal And Collective Well Being written by David Glen Mick and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Daily existence is more interconnected to consumer behaviours than ever before, encompassing many issues of well-being. This edited volume includes 33 chapters on a wide range of topics by expert international authors, including unhealthy eating, credit card mismanagement, alcohol, tobacco, and much more.
Cases On Consumer Centric Marketing Management
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Author : Jham, Vimi
language : en
Publisher: IGI Global
Release Date : 2013-07-31
Cases On Consumer Centric Marketing Management written by Jham, Vimi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-31 with Business & Economics categories.
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.
Marketing Research Report
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Author :
language : en
Publisher:
Release Date :
Marketing Research Report written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Marketing research categories.
Behavioural Science And Housing Decision Making
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Author : Helen Bao
language : en
Publisher: Routledge
Release Date : 2020-02-25
Behavioural Science And Housing Decision Making written by Helen Bao and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-25 with Architecture categories.
This book takes a behavioural approach to examine six important housing questions: tenure decision, gentrification, place attachment, housing bubbles, housing wealth, and residential satisfaction. Using experimental and field data, the book demonstrates the effects of six behavioural biases and heuristics (i.e., anchoring and reference dependence, loss aversion, mental accounting, endowment effect, herd behaviours, and social comparison) on these housing decisions. The first part of the book introduces the questions and provides a behavioural science toolbox before the second part adopts a real-world case study approach. Real data sets and suggested answers are provided, and the cases come from the UK, USA, and China. Background information is given in each case to facilitate the understanding of the case data and question, as well as the discussions on the results. This book is ideal supplementary reading on a variety of courses such as housing studies, economics, real estate, research methods, and for students and academics who are interested in the application of behavioural science in housing decisions.
Qualitative Research In Marketing And Management
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Author : Chris Hackley
language : en
Publisher: Routledge
Release Date : 2019-12-09
Qualitative Research In Marketing And Management written by Chris Hackley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-09 with Business & Economics categories.
This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. Bringing together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism this textbook offers an accessible and comprehensive introduction to the subject. Utilising a uniquely pragmatic approach, it bridges the gap between advanced, specialised books on research traditions with more general introductory business research books. This new edition has been fully updated to include new examples, explorations of the field, and an improved pedagogy with better exposition of key issues and concepts, as well as more schematics and diagrams to aid understanding. The first half of the book considers the practicalities of research and writing a research project, including the craft of academic writing, the critical literature review, the role of the independent research project as part of university courses, suggested projected structures, standards of academic scholarship, and the main techniques for gathering qualitative data. The book’s second half deals with abstract concepts and advanced theory by looking at key theoretical traditions that guide the interpretation of qualitative data. It is perfect for advanced undergraduate and postgraduate students of marketing, management, consumer behaviour and research methods. It will also be useful as a primer for practitioners in qualitative research.
Ibps Cwe Specialist Officer 101 Speed Tests Agriculture Marketing It
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Author : Disha Experts
language : en
Publisher: Disha Publications
Release Date : 2017-09-01
Ibps Cwe Specialist Officer 101 Speed Tests Agriculture Marketing It written by Disha Experts and has been published by Disha Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-01 with categories.
" IBPS-CWE Specialist Officer 101 Speed Tests - Agriculture/ Marketing/ IT with Success Guarantee” IF YOU MASTER THIS BOOK SUCCESS IS GUARANTEED IN THE UPCOMING IBPS PO EXAM Yes it’s true. If you can master this book you will crack the IBPS-CWE Specialist Officer 101 Speed Tests - Agriculture/ Marketing/ IT Exam for sure. The book is the 1st and the Most Innovative Book and makes you feel comfortable. Since things are well structured and executed. It gives you a proper channel for preparing and guiding you to do things as per these 101 TESTS. It contains all the IMPORTANT CONCEPTS which are required to crack this exam. The concepts are covered in the form of 101 SPEED TESTS. No matter where you PREPARE from – a coaching or any textbook/ Guide - 101 SPEED TESTS provides you the right ASSESSMENT on each topic. Your performance provides you the right cues to IMPROVE your concepts so as to perform better in the final examination. It is to be noted here that these are not mere tests but act as a checklist of student’s learning and ability to apply concepts to different problems. The book is based on the concept of TRP – Test, Revise and Practice. It aims at improving your SPEED followed by STRIKE RATE which will eventually lead to improving your SCORE. How is this product different? • 1st unique product with 101 speed tests. • Each test is based on small topics which are most important for the IBPS PO exam. Each test contains around 25-50 MCQs (on the latest pattern of the exam) depending upon its importance for the exam. • The whole syllabus has been divided into 4 sections which are further distributed into 100 topics. 1. Quantitative Aptitude is distributed into 32 topics. 2. Reasoning is distributed into 30 topics. 3. English is distributed into 14 topics. 4. Professional Knowledge is distributed into 23 topics - 8 topics in Agriculture + 7 topics in Marketing + 8 topics in IT. • In the end of each section a Sectional Test is provided so as to sum up the whole section. So 1 sectional Test for Quantitative Aptitude, Reasoning, English and 1 sectional test for Agriculture, Marketing and IT each. • Finally at the end a FULL TEST is provided so as to give the candidates the real feel of the final exam. The Full Test provides 3 optional set of questions for Agriculture, Marketing and IT. • In all, the book contains 3250+ Quality MCQ’s in the form of 101 tests. • Solutions to each of the 101 tests are provided at the end of the book. • Separate Time Limit, Maximum Marks, Cut-off, Qualifying Score is provided for each test. • The book also provides a separate sheet, SCORE TRACKER where you can keep a record of your scores and performance. • It is advised that the students should take each test very seriously and must attempt only after they have prepared that topic. • The General Awareness section has been updated latest Current Affairs. • Once taken a test the candidates must spend time in analysing their performance which will provide you the right cues to IMPROVE the concepts so as to perform better in the final examination. • It is our strong belief that if an aspirant works hard on the cues provided through each of the tests he/ she can improve his/ her learning and finally the SCORE by at least 20%.
Relationship Marketing
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Author : Steve Baron
language : en
Publisher: SAGE
Release Date : 2010-04-20
Relationship Marketing written by Steve Baron and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-20 with Business & Economics categories.
The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this? In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behaviour, and to using the library, the focus of this text is on the consumer perspective. From this angle, issues of relationship marketing, and its management, take on a new and exciting bearing. Topics examined include: frameworks for analyzing the consumer experience; consumer communities; issues of customer loyalty; the impact of ICT on relationship marketing; and the creative consumer. Each chapter is supported by - or based on - an in-depth case study, many of which are drawn from the authors′ research.