Marketing Rural Tourism
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Marketing Rural Tourism
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Author : Gunjan Saxena
language : en
Publisher: Edward Elgar Publishing
Release Date : 2016-11-25
Marketing Rural Tourism written by Gunjan Saxena and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-25 with Business & Economics categories.
Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural identities. In so doing, the author makes a key contribution to the wider marketing discourse that circulates around place marketing and rural destinations.
Rural Tourism And Enterprise
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Author : Ade Oriade
language : en
Publisher: CABI
Release Date : 2017-05-02
Rural Tourism And Enterprise written by Ade Oriade and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-02 with Business & Economics categories.
Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries.
Marketing Advice On Developing The Rural Tourism Market
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Author :
language : en
Publisher:
Release Date : 1999
Marketing Advice On Developing The Rural Tourism Market written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Rural tourism categories.
Sustainable Rural Tourism On Saaremaa Developing A Marketing Plan
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Author : Lydia Zobel
language : en
Publisher:
Release Date : 2019-02-10
Sustainable Rural Tourism On Saaremaa Developing A Marketing Plan written by Lydia Zobel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-10 with categories.
Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 64%, University of Birmingham (University of Birmingham), language: English, abstract: This dissertation aimed to develop a marketing plan for sustainable rural tourism on the island of Saaremaa in Estonia. In order to achieve this, the current product of Saaremaa, its market position and the present and future customers were analysed. As all the required information on this topic could be found in the already existing literature, there was no need to do primary research. Secondary research was thus the chosen method to gather information. As the concept of sustainable rural tourism consists in avoiding negative impacts on the natural environment of the destination, on the host community and its culture, the literature often mentions the carrying capacity, which should not be exceeded. Islands especially have to consider their natural carrying capacity when offering tourism because these destinations are spatially limited. Obviously, there is a contradiction between sustainable tourism and abiding by the carrying capacity on the one hand and attracting more tourists on the other. The challenge for this dissertation was therefore to find out if marketing for sustainable rural tourism on Saaremaa should be done and if yes, how it could be realised. The main body of this work reveals the rich history of Saaremaa, its intact nature and great biodiversity, its natural and man-made attractions as well as the local culture, the traditions and the customs of the islanders. The product analysis thus showed that Saaremaa has a great potential for sustainable rural tourism. The Tourism Management Plan of the island, which was developed in 2007, also supports the further development of tourism in a sustainable manner. Additionally, different stakeholders, such as politicians, business owners and locals working in the Tourist Board, are in favour of promotin
Rural Tourism Marketing
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Author : Arlene Hetherington
language : en
Publisher:
Release Date : 1987
Rural Tourism Marketing written by Arlene Hetherington and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Rural development categories.
Research On Rural Tourism Marketing Model Based On New Media Platform
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Author : Qianying Wang, 1st
language : en
Publisher: China Culture Press
Release Date : 2025-04
Research On Rural Tourism Marketing Model Based On New Media Platform written by Qianying Wang, 1st and has been published by China Culture Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04 with Business & Economics categories.
Tourism Marketing For Rural Communities
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Author :
language : en
Publisher:
Release Date : 1994
Tourism Marketing For Rural Communities written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with categories.
Step-by-step guide to marketing rural communities, focusing on research, market positioning and promotion of rural tourism destinations.
Tourism Marketing
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Author : DEVASHISH. DASGUPTA
language : en
Publisher: Pearson Education India
Release Date : 2010
Tourism Marketing written by DEVASHISH. DASGUPTA and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Hospitality industry categories.
Activity Based Market Segmentation In A Rural Tourism Destination
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Author : Nai-Kuan Yang
language : en
Publisher:
Release Date : 2009
Activity Based Market Segmentation In A Rural Tourism Destination written by Nai-Kuan Yang and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Outdoor recreation categories.
Rural Tourism Marketing
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Author : California Technology, Trade and Commerce Agency. Division of Tourism
language : en
Publisher:
Release Date : 2001
Rural Tourism Marketing written by California Technology, Trade and Commerce Agency. Division of Tourism and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Rural development categories.