Marketing S Role In Economic Development
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Marketing S Role In Economic Development
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Author : Allan Reddy
language : en
Publisher: Praeger
Release Date : 1994
Marketing S Role In Economic Development written by Allan Reddy and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
This ground-breaking book examines marketing's impact on economic development. Focused on the less developed and newly industrialized countries, Campbell and Reddy outline how marketing can and should be used as a primary tool by government, business, and private planners. Analysis of Japan's post-war economic development is used as a starting point for the book's development of a macro-behavioral model. The model, centered on marketing, includes the constructs of attitude, adaptation, and achievement orientation as the macro-behavioral keys of development. The model explains how those keys function best in an environment where government, business, and labor interact to facilitate development in a market economy. After reviewing some definitional aspects of marketing and economic development, the book examines marketing's role in less developed countries. It examines the conditions in the former USSR and its satellites and shows how marketing could facilitate their vitally needed economic development. The model, based on Japan's development, is proposed. It is then shown how the model can explain the successful economic development of Setubal, Portugal. India is examined as an example of the countries which should apply the model to hasten economic development.
Marketing In Economic Development
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Author : Reed Moyer
language : en
Publisher:
Release Date : 1965
Marketing In Economic Development written by Reed Moyer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with Business & Economics categories.
Analysis of markets and marketing systems, primarily in developing countries - concept, economic implications, distribution dynamics (retail trade) of consumer goods produced chiefly by small scale industries (women traders predominants), trade restrictions and barriers, efficiency of trading process. Research needs and methods. References pp. 58 to 63.
Marketing In Developing Countries Rle Marketing
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Author : G. Kindra
language : en
Publisher: Routledge
Release Date : 2014-09-25
Marketing In Developing Countries Rle Marketing written by G. Kindra and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-25 with Business & Economics categories.
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
Marketing Role In Economic Development
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Author : Rodney Oudan
language : en
Publisher:
Release Date : 2006
Marketing Role In Economic Development written by Rodney Oudan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Developing countries categories.
Marketing And Economic Development
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Author : Erdener Kaynak
language : en
Publisher: Greenwood
Release Date : 1986
Marketing And Economic Development written by Erdener Kaynak and has been published by Greenwood this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Developing countries categories.
The author describes the general features of marketing in different economic settings of the world and relates the prevailing marketing conditions and marketing systems of countries to their level of economic development at varying stages.
The Emerging High Tech Consumer
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Author : Allan Reddy
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 1997-07-16
The Emerging High Tech Consumer written by Allan Reddy and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-07-16 with Business & Economics categories.
Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer profile, then dig into the implications this holds for developing successful marketing strategies. They synthesize the important current research and its findings, and by taking a multi-specialist approach to their subject, they bring a variety of interlocking and essential viewpoints to bear on it. A must read for professional marketers and their academic colleagues, and a useful overview for high-tech industry strategists and planners. Reddy divides the book into eleven chapters and three appendices. Essays introduce the major ideas about the high-tech consumer and look at this consumer in business-to-business marketing. Other chapters look at the Telecommunications Act, the Internet, the importance of quality in high-tech goods, the measurement of high-tech innovators, the global consumer, and distribution considerations. The last chapter presents conclusions and implications for marketers, while the appendices look at research techniques, Internet marketing, and just-in-time retailing. The book has substantive references and author and subject indexes.
Marketing Aspects Of International Business
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Author : G.M. Hampton
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Marketing Aspects Of International Business written by G.M. Hampton and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
The old ways break down, times change, and new life blossoms from the ruins. Frederich Schiller These words of a great poet express a basic fact of life-the inevitability of change. If marketers were asked to envision the future, they would not hesitate to answer that the entire globe is involved in a human revolution like no other in history. The changes now taking place, in both industrially developed and developing nations, are indications of the problems, chal lenges, and opportunities confronting future economic growth and development. Perhaps the most prominent characteristic of this change is the growing economic interdependence of all nations. Today it seems quite unnecessary to point out that any nation's problems and opportunities anywhere are now every nation's problems and opportunities everywhere. This economic and business interdependence on a global scale is the new reality, regardless of whether we want to accept it. The task ahead for all corporate managers becomes one of adapting to this new international business reality. It also requires them to assume the leadership role in helping individuals of all nations to become more and more aware of their mutual need for another's products and services. Today every corporation, whether confined within one nation or not, operates in this dynamic, changing, international business environment.
Marketing And Economic Development
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Author : James E. Littlefield
language : en
Publisher:
Release Date : 1988
Marketing And Economic Development written by James E. Littlefield and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.
This volume is a record of the Second International Conference on Marketing & Development, held July 10-13, 1988 at Karl Marx University of Economic Sciences, Budapest, Hungary. The papers reproduced are in such section topics as "Global Issues in Economic Development, Industry Cases & Economic Development, Marketing & Development in China, Cultural Aspects of Marketing, Business Ethics & Social Responsibility," & others. Contributors to the volume were mostly from universities around the world & all are interested in improving the living standards of people in less developed countries. Areas of interest in the document range from Perestroika to women's issues to AIDS to Advertising, with many issues in between.
Markets Marketing And Developing Countries
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Author : Hans van Trijp
language : en
Publisher: BRILL
Release Date : 2023-09-04
Markets Marketing And Developing Countries written by Hans van Trijp and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-04 with Business & Economics categories.
Markets are increasingly seen as vehicles to solve problems in developing countries. For example, improvements in market performance make potentially important contributions to achieve the Millennium Development Goals. Access of smallholders to well-functioning markets is increasingly expected to contribute to poverty alleviation and improvement of both food security and environmental sustainability. This book presents the views of leading experts on where we stand and where we are heading in the field of markets, marketing and developing countries. Twenty essays in this book describe the role of marketing in achieving development goals, the track record of past market policies, the current functioning of value chains, the roles that market institutions play to facilitate market access for smallholders, as well as the potential to add value to farm produce through certification schemes, new technologies or innovation systems. The book is published in honour of the retirement of Aad van Tilburg, one of the pioneers in the field of marketing in developing countries. Early on in his career Van Tilburg recognised that improvements in the functioning of markets and marketing can be key to economic development with special reference to the livelihood of small producers and other market actors in developing countries.
The Role Of Marketing In Economic Development
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Author : William F. Cass
language : en
Publisher:
Release Date : 1967
The Role Of Marketing In Economic Development written by William F. Cass and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1967 with Marketing categories.
