Marketing Scams
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Mass Marketing Scams
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Author :
language : en
Publisher:
Release Date : 2004
Mass Marketing Scams written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Fraud categories.
Internet Marketing Confidential
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Author : Dan Janal
language : en
Publisher: CreateSpace
Release Date : 2013-04-18
Internet Marketing Confidential written by Dan Janal and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-18 with Business & Economics categories.
There are a lot of con artists who have stolen - yes, stolen - hundreds, thousands and even hundreds of thousands of dollars from authors, coaches and consultants. They thought they were galloping along the Information Superhighway but got run over instead. In this tell-all book, you'll learn to protect yourself from the lies, half-truths, misconceptions and downright scams. Written in the humorous, irreverent, easy-to-understand style that readers have come to expect from Dan Janal, an author of six books that have been translated into six languages, Internet Marketing Confidential is a must-read for anyone who wants to build a business online or grow a business online. “I wish I had read your book before I got taken in by a lot of Internet marketers who masqueraded as wolves dressed in sheep's clothing.” Lydia Ramsey Author, “Manners That Sell” “Before you spend one more red cent on a program, course, webinar or membership site, read Internet Marketing Confidential. It will save you money and your sanity and show you how to work on your business so it has staying power and solvency.” Nancy Fox Author, “Network Like a Fox” “Dan Janal's authoritative read shines the light what to watch for so you don't get ripped off. This is a fabulous resource!” Mary C. Kelly Author, “15 Ways to Grow Your Business in Every Economy” “Internet Marketing Confidential is a revealing, no-holds-barred look at online marketing from the inside out. This book is an excellent resource for all levels; a must-read for those new to Internet marketing.” Linda M. Lopeke Chairman & CEO Lexicorp Services Inc., Toronto, ON "Internet Marketing Confidential has blown the doors off ALL the dirty little secrets that the scammers don't want you to know about. David Newman Author, "Do It! Marketing" “I wish this book would have been available $40,000 ago.” Darshan Shanti Author, “24 Hour Champion”
Customer Fraud And Business Responses
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Author : Kelly T. Tian
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2001-12-30
Customer Fraud And Business Responses written by Kelly T. Tian and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-12-30 with Business & Economics categories.
From remarkably frank and credible responses to their comprehensive research questionnaire, Tian and Keep provide a unique, wide ranging catalogue of frauds that customers perpetrate on businesses--and what marketers can do to combat it. They were able to receive and analyze more than 250 written descriptions--a 71% response rate!--of the acts that customers committed and the methods they used. Instead of merely a checklist, Tian and Keep obtained their data in the customers' own words, resulting in highly detailed and reliable insights into why customers did what they did. They find that customer fraud has emerged as a form of guerilla warfare against companies, that it is adapted to specific situations, and that underlying customers' motivation is a need to get even. Ethics has little do with it. In fact, some respondents even asserted that they had an obligation to commit fraud: they did it to retaliate against what they perceived as unethical acts that businesses committed against them. The result is a rare documentation of the specifics of fraud, how it threatens not only business but entire economies, and the actions--bold and subtle--that marketers can take in self-protective response. Not only will corporate management, particularly in marketing, get detailed descriptions of their customers' fraud strategies and tactics, but they will also receive insights into where they are vulnerable and why. Tian and Keep show that fraud has become so socially acceptable among middle class customers that they are willing to share their tactics, strategies, and secrets with their friends. With this as their foundation, the authors give practitioners an arsenal of detection and deterrence methods. Equally important, they provide ways to implement them without alienating their other, blameless customers. They also show marketers what they can do to reestablish trust in their marketing exchanges with customers, and improve relationships in ways that will diminish (if not fully eliminate) the incidence of fraud. For management generally as well as marketers in companies of all sizes and type, Tian's and Keep's book is essential, engrossing, and useful reading.
Marketing Scams
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Author : United States. Congress. Senate. Committee on Appropriations. Subcommittee on Commerce, Justice, State, the Judiciary, and Related Agencies
language : en
Publisher:
Release Date : 1998
Marketing Scams written by United States. Congress. Senate. Committee on Appropriations. Subcommittee on Commerce, Justice, State, the Judiciary, and Related Agencies and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Political Science categories.
Manipulated The 12 Deadly Lies Of Network Marketing
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Author : Mark Davenport
language : en
Publisher: Manipulated Books
Release Date : 2019-09-24
Manipulated The 12 Deadly Lies Of Network Marketing written by Mark Davenport and has been published by Manipulated Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-24 with Business & Economics categories.
Each month an estimated five hundred million people are pitched a network marketing or multi-level marketing opportunity that offers them good money and flexible hours. But for every Avon or Amway, there are a hundred charlatan companies offering nothing but empty promises and outright lies. In this no-holds-barred volume, Mark Davenport reveals the tricks and tactics of unscrupulous scammers who have perverted a once-viable enterprise. A veteran of more than seventy network marketing organizations, Davenport separates the wheat from the chaff, providing valuable insider knowledge on how to distinguish great companies with good products from fraudulent outfits built solely on hype. And he offers suggestions for creating real and positive change to restore integrity to a badly tarnished business plan. Whether you're already an industry professional or considering a network marketing career, don't be manipulated! Protect yourself from the lies and phony promises with this one-of-a-kind handbook.
Mass Marketing Fraud
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Author : International Mass-Marketing Fraud Worki
language : en
Publisher: CreateSpace
Release Date : 2014-10-31
Mass Marketing Fraud written by International Mass-Marketing Fraud Worki and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-31 with categories.
Mass-marketing fraud is a term increasingly used around the world to refer to fraud schemes that use mass-communications media - including telephones, the Internet, mass mailings, television, radio, and even personal contact - to contact, solicit, and obtain money, funds, or other items of value from multiple victims in one or more jurisdictions. Although law enforcement and regulatory authorities often use a variety of names to refer to the phenomenon - including "advance-fee fraud," "419 fraud," "Internet fraud," and "telemarketing fraud" - the growing profusion of labels for these fraud schemes tends to obscure the fact that such schemes often are conducted using multiple communications channels to identify and contact victims, as well as identical or highly similar methods of operation that are not dependent on a single communications medium.
Innovation In Telemarketing Frauds And Scams
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Author : United States. Congress. House. Committee on Small Business. Subcommittee on Regulation, Business Opportunities, and Energy
language : en
Publisher:
Release Date : 1991
Innovation In Telemarketing Frauds And Scams written by United States. Congress. House. Committee on Small Business. Subcommittee on Regulation, Business Opportunities, and Energy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
Mass Marketing And Consumer Fraud
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Author : Martin A. Parham
language : en
Publisher:
Release Date : 2010
Mass Marketing And Consumer Fraud written by Martin A. Parham and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Consumer protection categories.
This book explores consumer fraud and identity theft as well as telemarketing fraud which is both the oldest, and in some respects, the most persistent form of mass-marketing fraud that Canada and the United States have been actively combating for more than a decade now. Additionally, this book has three main purposes: first, it will describe the principal trends and developments since 2003 in the four major types of crime associated with mass-marketing fraud. Second, it will summarise the present approaches that law enforcement in both countries have adopted since 2003 and third, it will report on recommendations that the subgroup made in 2003 as part of a bi-national action plan to fight this fraud. Additional recommendations are also examined that would address changes in the nature and types of mass-marketing fraud that have emerged since 2003.
30 Wickedly Evil Internet Marketing Scams
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Author : James Zakaria
language : en
Publisher: CreateSpace
Release Date : 2015-07-08
30 Wickedly Evil Internet Marketing Scams written by James Zakaria and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-08 with categories.
The book will cover the introduction to the Topic and can be used as a very useful study material for those who want to learn the topic in brief via a short and complete book. Thought-provoking and accessible in approach, this updated and expanded second edition of the * provides a user-friendly introduction to the subject, Taking a clear structural framework, it guides the reader through the subject's core elements. A flowing writing style combines with the use of illustrations and diagrams throughout the text to ensure the reader understands even the most complex of concepts.
Cyberscams
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Author : James Elliott
language : en
Publisher: Lulu.com
Release Date : 2007
Cyberscams written by James Elliott and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Computers categories.
When you walk out onto the street you don't expect to be hit by a bus - but you know it could happen. It's a different story when you're on the Internet though, you should expect scam emails. In order for you to defend your self you need to know the who, what, where, how and why about Internet scams. Learn - WHO . is running these scams? WHAT . are they doing and how do they do it? WHERE . are these people located? HOW . do they get your personal details and what they do with this information? WHY . do they do it? BUT most importantly this book will show you what scams look like so you can spot scams yourself. This book will teach you all the above and two other pieces of key information - how to avoid being scammed and what to do if you are a victim. After everything is said and done there is only one guaranteed method of stopping these scams, and that is KNOWLEDGE - this book will give you just that.