Marketing Solutions To The Challenges Of A Vuca Environment
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Marketing Solutions To The Challenges Of A Vuca Environment
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Author : Anna Zarkada
language : en
Publisher: Springer Nature
Release Date : 2024-07-01
Marketing Solutions To The Challenges Of A Vuca Environment written by Anna Zarkada and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-01 with Business & Economics categories.
This book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2023) held from July 20 to 23, 2023, in Seoul, Korea. It presents cutting-edge research in the marketing field, showcases how the recent challenges have affected marketing management and/or marketing communications and introduces the solutions to the practical problems under the Volatile, Uncertain, Complex and Ambiguous (VUCA) environment.
Empowering Digital Transformation
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Author : Anna K. Zarkada
language : en
Publisher: Springer Nature
Release Date : 2025-08-03
Empowering Digital Transformation written by Anna K. Zarkada and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-08-03 with Business & Economics categories.
This book contains selected papers from the 2025 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2025) held from July 24 to 27, 2025, in Hong Kong, China. It focuses on achieving a human-centered digital transformation by empowering people and integrating processes and platforms to foster sustainable prosperity for all. It challenges conventional thinking by offering novel conceptualizations, empirical evidence, and case studies from regions at various stages of digitalization and across different product, market, and industry contexts. The book aims to equip decision-makers and academics with the tools to navigate the increasingly blurred boundaries between humans and computers, businesses, institutions, and society, and the traditional, platform, attention, and experience economies. The chapters span operations, marketing, and management and bring together a variety of country context and industries undergoing digital transformation.
Managing In A Vuca World
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Author : Oliver Mack
language : en
Publisher: Springer
Release Date : 2016-10-15
Managing In A Vuca World written by Oliver Mack and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-15 with Business & Economics categories.
This book examines volatility, uncertainty, complexity and ambiguity (VUCA) and addresses the need for broader knowledge and application of new concepts and frameworks to deal with unpredictable and rapid changing situations. The premises of VUCA can shape all aspects of an organization. To cover all areas, the book is divided into six sections. Section 1 acts as an introduction to VUCA and complexity. It reviews ways to manage complexity, while providing examples for tools and approaches that can be applied. The main focus of Section 2 is on leadership, strategy and planning. The chapters in this section create new approaches to handle VUCA environments pertaining to these areas including using the Tetralemma logics, tools from systemic structural constellation (SySt) approach of psychotherapy and organizational development, to provide new ideas for the management of large strategic programs in organizations. Section 3 considers how marketing and sales are affected by VUCA, from social media’s influence to customer value management. Operations and cost management are highlighted in Section 4. This section covers VUCA challenges within global supply chains and decision-oriented controlling. In Section 5 organizational structure and process management are showcased, while Section 6 is dedicated to addressing the effects of VUCA in IT, technology and data management. The VUCA forces present businesses with the need to move from linear modes of thought to problem solving with synthetic and simultaneous thinking. This book should help to provide some starting points and ideas to deal with the next era. It should not be understood as the end of the road, but as the beginning of a journey exploring and developing new concepts for a new way of management.
Reimagining Management In The Post Vuca World
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Author : Samik Shome
language : en
Publisher: Allied Publishers
Release Date : 2023-01-02
Reimagining Management In The Post Vuca World written by Samik Shome and has been published by Allied Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-02 with Business & Economics categories.
This volume contains 27 papers in all. The papers included in this volume provide various facets of the management perspectives in the field of human resources, corporate governance, sustainability, entrepreneurship and gig economy, among others. Admittedly, in a multi-author book such as this, a divergence of topics and issues as well as views on a given topic or issue is inevitable. The book encompasses in its fold a wide range of business and policy issues in the Indian setup. Further, in view of the fact that the various papers included in the present volume are authored by researchers with diverse interests and backgrounds, it is not surprising that each paper may look unique even in terms of its structure of presentation, too. In such a situation, the editor’s dilemma should not be difficult to imagine for the reader. As editors of this volume, therefore, we deliberately preferred to keep the author’s style, arguments or conclusions, intact. In more precise terms, the papers included in this volume are largely in their original form and content. Although we, not being completely oblivious of our editorial responsibilities, have attempted some cosmetic aesthetics here and there in respect of some papers.
Flexible Strategies In Vuca Markets
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Author : Sanjay Dhir
language : en
Publisher: Springer
Release Date : 2018-06-09
Flexible Strategies In Vuca Markets written by Sanjay Dhir and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-09 with Business & Economics categories.
This book discusses the concepts of volatility, uncertainty, complexity, and ambiguity (VUCA) that are the core of various paradigms used in strategic management to understand competitive advantage as well as flexibility in organizational boundaries. It serves as a valuable reference resource in the area of VUCA markets. An increase in the levels and types of uncertainty has important implications potentially for the durability of a company’s advantages, the way firms learn and adapt, approaches for managing innovation and knowledge, and the attractiveness of different strategies and organizational models. In today’s world, strategic flexibility in VUCA is essential for business leaders to sustain market advantage and attain a clear vision amid the chaos. Business leaders who stay focused and are aware of external volatility as the prevalent characteristic are successful, while those who are not flexible in this VUCA world and lock themselves into fixed positions lose out. The book includes empirical and conceptual research papers along with case studies and models discussing strategies for emerging markets in volatile and uncertain environments. It also covers a variety of issues, including innovation, people and processes, financial management, and leadership and strategies in VUCA markets. Apart from research fraternity and academia, the contents of the book will be useful for practitioners as well as industry watchers.
International Business In A Vuca World
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Author : Rob van Tulder
language : en
Publisher: Emerald Group Publishing
Release Date : 2019-10-21
International Business In A Vuca World written by Rob van Tulder and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-21 with Business & Economics categories.
Dedicated to Professor Peter Buckley, OBE, this volume of Progress in International Business Research explores the new challenges for MNEs, SMEs (small and medium sized enterprises) and INVs (International New Ventures) emerging from this changing and increasingly unpredictable political, economic, social and technological VUCA world.
Post Covid Marketing Challenges
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Author : Katia Iankova
language : en
Publisher: Transnational Press London
Release Date : 2022-04-28
Post Covid Marketing Challenges written by Katia Iankova and has been published by Transnational Press London this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-28 with Business & Economics categories.
Contents: Editorial: Marketing after COVID-19: Crisis adaptation, innovation and sustainable technological advances - Katia Iankova and Pedro Longart Branding Al Ain as a tourist destination - Pedro Longart and Katia Iankova Impact of digital marketing on SMEs performance in Saudi Arabia: Implications on building NEOM - Areej Algumzi Innovative crisis-response through best human resources practices during COVID-19 - Bharti Pandya and Bistra Boukareva Antecedents of consumptive behavior prior to the celebration of Eid Al-Fitr during the COVID-19 Pandemic - Amaliyah Amaliyah and Aminatus Zakhra The shifting trend in online buyer’s behaviour under the impact of COVID-19 pandemic in Vietnam - Ha Thu Nguyen, Thuy Dam Luong Hoang, and Huy Khanh Nguyen Social media usage in higher education: Role in marketing and communication during COVID-19- Abhishek Shukla and Kamini Bhasin Slave to sachet economy: Socio-cultural insights -Hernani Manalo and Ma. Riza Manalo Revenue management during the COVIDization of the economy - Radko Radev and Veselina Yankova Exploring the Emirati female student entrepreneurs in the UAE through the theory of planned behaviour - V.S. Damodharan and K.A. Asraar Ahmed A new perspective of brand equity: the case of pottery craft village collective brand in Vietnam - Quang Van Ngo and Ha Thu Thi Vu Antecedents of QR code acceptance during Covid-19: Towards sustainability - K.A. Asraar Ahmed and V.S. Damodharan
Vuca And Other Analytics In Business Resilience
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Author : Deepmala Singh
language : en
Publisher: Emerald Group Publishing
Release Date : 2024-05-13
Vuca And Other Analytics In Business Resilience written by Deepmala Singh and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-13 with Business & Economics categories.
Specialists from different disciplines and continents to provide answers discuss organizational justice, sustainable HR, machine learning, and more, providing future roadmaps to minimise disruption during occurrences like the COVID-19-related worldwide catastrophe and the ramifications for managers and policymakers.
The Vuca Effects Product Innovation Performance At Turkish Global Bus Coach Industry
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Author : Erkan DONER
language : en
Publisher: Akademisyen Kitabevi
Release Date : 2022-06-02
The Vuca Effects Product Innovation Performance At Turkish Global Bus Coach Industry written by Erkan DONER and has been published by Akademisyen Kitabevi this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-02 with Technology & Engineering categories.
Chaos Complexity And Sustainability In Management
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Author : Cepni, Elif
language : en
Publisher: IGI Global
Release Date : 2024-06-17
Chaos Complexity And Sustainability In Management written by Cepni, Elif and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-17 with Business & Economics categories.
In today's rapidly evolving world, traditional management approaches often fail to address the complexities of modern challenges. Decision-makers frequently encounter unpredictable environments where Volatility, Uncertainty, Complexity, and Ambiguity (VUCA) reign; this poses a significant obstacle to achieving sustainable outcomes and can lead to ineffective decision-making. By presenting cutting-edge research and theoretical frameworks, Chaos, Complexity, and Sustainability in Management equips seasoned professionals, researchers, and students with the tools to navigate the complexities of adaptive systems and make informed decisions in a VUCA world. It delves into decision-making in strenuous environments, systems thinking, and sustainable management practices, providing practical insights and strategies for addressing these challenges. Through a comprehensive exploration of these concepts, readers will understand how to thrive in turbulent times.