Marketing South African Tourism And Hospitality
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Marketing South African Tourism And Hospitality
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Author : Richard George
language : en
Publisher:
Release Date : 2001-01-01
Marketing South African Tourism And Hospitality written by Richard George and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-01-01 with Hospitality industry categories.
This text is a comprehensive introduction to marketing in the tourism and hospitality industry written from a southern African perspective. It is aimed at students of university and technikon courses in marketing and tourism. This detailed, accessible textbook on the role of the marketer in southern Africa is presented in a clear and concise way, using real-life examples drawn from a range of southern African tourism and hospitality companies and destinations on all the key areas of marketing.
Marketing Tourism In South Africa
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Author : Richard George
language : en
Publisher: Oxford University Press, USA
Release Date : 2008
Marketing Tourism In South Africa written by Richard George and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
This detailed textbook is the first to deal extensively with marketing in the South African tourism and hospitality industry, and provides comprehensive coverage of marketing theories for students.
Marketing South African Tourism
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Author : Richard George
language : en
Publisher: Oxford University Press, USA
Release Date : 2004
Marketing South African Tourism written by Richard George and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
This detailed textbook is the first to deal extensively with marketing in the South African tourism and hospitality industry, and provides comprehensive coverage of marketing theories for students.
Marketing Tourism In South Africa
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Author : G. Archibald
language : en
Publisher:
Release Date : 2019
Marketing Tourism In South Africa written by G. Archibald and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Hospitality industry categories.
Managing Tourism Services
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Author :
language : en
Publisher: Van Schaik Publishers
Release Date : 2005
Managing Tourism Services written by and has been published by Van Schaik Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
This edition of managing tourism services strives to promote and instil a strong customer-centric orientation in the reader. Therefore, the title places strong emphasis on service orientation and the content focuses on managerial functions.
Tourism Management In Southern Africa
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Author :
language : en
Publisher: Pearson South Africa
Release Date : 2003
Tourism Management In Southern Africa written by and has been published by Pearson South Africa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Marketing Communications In Tourism And Hospitality
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Author : Scott McCabe
language : en
Publisher: Routledge
Release Date : 2010-08-31
Marketing Communications In Tourism And Hospitality written by Scott McCabe and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-31 with Business & Economics categories.
The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company’s competitive edge? Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.
Internet Marketing Management In The South African Tourism Industry
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Author : C. J. Jansen van Rensburg
language : en
Publisher:
Release Date : 2008
Internet Marketing Management In The South African Tourism Industry written by C. J. Jansen van Rensburg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Hospitality industry categories.
Covid 19 Impact On Tourism Performance In Africa
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Author : Peter Chihwai
language : en
Publisher: Springer Nature
Release Date :
Covid 19 Impact On Tourism Performance In Africa written by Peter Chihwai and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Wine Food And Tourism Marketing
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Author : C Michael Hall
language : en
Publisher: Routledge
Release Date : 2013-10-08
Wine Food And Tourism Marketing written by C Michael Hall and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-08 with Business & Economics categories.
Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zealand, South Africa, and Scotland for analyses of contemporary practices and trends that help you develop, implement, and maintain strategic competitive advantages. The book looks at case studies of business operations, seasonality, destination image, and the development of business networks. Equally valuable as a professional resource for practitioners and as a textbook for upper-level and graduate students in tourism, hospitality, and wine and food studies, Wine, Food, and Tourism Marketing examines the importance of food and wine tourism to rural regional development. The book presents destination management planning and marketing initiatives for specific markets that can be easily adapted and applied to a wider range of wine tourism settings. Tourism marketing researchers and academics address vital issues such as the importance of collective marketing strategies, viticulture, design factors for online tourism information, and the use of food images in promotional material and positioning strategies. The book includes: a 2001 research study on French public sector management of wine tourism an examination of the cider industry in Somerset, England a look at the implications of non resident tourist markets on British Columbia’s emerging wine tourism industry an analysis of the types of food images used in French regional tourism brochures a national study of seasonality issues on wine tourism in New Zealand a look at post-apartheid tourism trends on South Africa’s Western Cape a survey of eight wineries on the Niagara Falls wine route with implications for marketing strategies a study of the use of local and regional food for destination marketing of South Africa a look at how food-related tourism in the United Kingdom is being promoted using the World Wide Web Wine, Food, and Tourism Marketing is an essential read for practitioners and educators involved in tourism and hospitality, marketing, food and wine studies, and rural regional development.
