Marketing Tourism In South Africa
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Marketing Tourism In South Africa
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Author : Richard George
language : en
Publisher: Oxford University Press, USA
Release Date : 2008
Marketing Tourism In South Africa written by Richard George and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
This detailed textbook is the first to deal extensively with marketing in the South African tourism and hospitality industry, and provides comprehensive coverage of marketing theories for students.
Marketing Tourism In South Africa
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Author : G. Archibald
language : en
Publisher:
Release Date : 2019
Marketing Tourism In South Africa written by G. Archibald and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Hospitality industry categories.
Marketing South African Tourism And Hospitality
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Author : Richard George
language : en
Publisher:
Release Date : 2001-01-01
Marketing South African Tourism And Hospitality written by Richard George and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-01-01 with Hospitality industry categories.
This text is a comprehensive introduction to marketing in the tourism and hospitality industry written from a southern African perspective. It is aimed at students of university and technikon courses in marketing and tourism. This detailed, accessible textbook on the role of the marketer in southern Africa is presented in a clear and concise way, using real-life examples drawn from a range of southern African tourism and hospitality companies and destinations on all the key areas of marketing.
Introduction To Travel And Tourism Marketing
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Author : J. Alf Bennett
language : en
Publisher: Juta and Company Ltd
Release Date : 2001
Introduction To Travel And Tourism Marketing written by J. Alf Bennett and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
South Africa is well positioned to capture an increasingly large share of the international travel and tourism market. This book provides an introduction to the marketing of travel strategy market segmentation, marketing research and marketing planning.
Marketing South African Tourism
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Author : Richard George
language : en
Publisher: Oxford University Press, USA
Release Date : 2004
Marketing South African Tourism written by Richard George and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
This detailed textbook is the first to deal extensively with marketing in the South African tourism and hospitality industry, and provides comprehensive coverage of marketing theories for students.
Tourism Marketing In South Africa
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Author : M. Saayman
language : en
Publisher:
Release Date : 1997-01-01
Tourism Marketing In South Africa written by M. Saayman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-01-01 with Tourism categories.
Wine Food And Tourism Marketing
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Author : C Michael Hall
language : en
Publisher: Routledge
Release Date : 2013-10-08
Wine Food And Tourism Marketing written by C Michael Hall and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-08 with Business & Economics categories.
Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zealand, South Africa, and Scotland for analyses of contemporary practices and trends that help you develop, implement, and maintain strategic competitive advantages. The book looks at case studies of business operations, seasonality, destination image, and the development of business networks. Equally valuable as a professional resource for practitioners and as a textbook for upper-level and graduate students in tourism, hospitality, and wine and food studies, Wine, Food, and Tourism Marketing examines the importance of food and wine tourism to rural regional development. The book presents destination management planning and marketing initiatives for specific markets that can be easily adapted and applied to a wider range of wine tourism settings. Tourism marketing researchers and academics address vital issues such as the importance of collective marketing strategies, viticulture, design factors for online tourism information, and the use of food images in promotional material and positioning strategies. The book includes: a 2001 research study on French public sector management of wine tourism an examination of the cider industry in Somerset, England a look at the implications of non resident tourist markets on British Columbia’s emerging wine tourism industry an analysis of the types of food images used in French regional tourism brochures a national study of seasonality issues on wine tourism in New Zealand a look at post-apartheid tourism trends on South Africa’s Western Cape a survey of eight wineries on the Niagara Falls wine route with implications for marketing strategies a study of the use of local and regional food for destination marketing of South Africa a look at how food-related tourism in the United Kingdom is being promoted using the World Wide Web Wine, Food, and Tourism Marketing is an essential read for practitioners and educators involved in tourism and hospitality, marketing, food and wine studies, and rural regional development.
Marketing Tourism And Hospitality
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Author : Richard George
language : en
Publisher: Springer Nature
Release Date : 2021-05-08
Marketing Tourism And Hospitality written by Richard George and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-08 with Business & Economics categories.
This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.
Managing Tourism Services
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Author :
language : en
Publisher: Van Schaik Publishers
Release Date : 2005
Managing Tourism Services written by and has been published by Van Schaik Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
This edition of managing tourism services strives to promote and instil a strong customer-centric orientation in the reader. Therefore, the title places strong emphasis on service orientation and the content focuses on managerial functions.
Tourism Management In Southern Africa
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Author :
language : en
Publisher: Pearson South Africa
Release Date : 2003
Tourism Management In Southern Africa written by and has been published by Pearson South Africa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.