Marketing Strategies For The New Economy
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Changing Marketing Strategies In A New Economy
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Author : New York University. College of Business and Public Administration
language : en
Publisher: Indianapolis : Bobbs-Merrill
Release Date : 1977
Changing Marketing Strategies In A New Economy written by New York University. College of Business and Public Administration and has been published by Indianapolis : Bobbs-Merrill this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Marketing categories.
Marketing Strategies For The New Economy
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Author : Lars Tvede
language : en
Publisher: John Wiley & Sons
Release Date : 2001-03-05
Marketing Strategies For The New Economy written by Lars Tvede and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-03-05 with Business & Economics categories.
Two men meet a big bear in the forest. One of them sits down to put on his running shoes. The other looks at him and says: "It's no use. You cannot outrun a bear anyway". The first one answers: "I don't have to outrun the bear. I just have to outrun you." Speed against competitors is just one of the key lessons outlined in this book from Lars Tvede and Peter Ohnemus. E-business is here for good and people are waking up to the fact that traditional marketing techniques may not stand up to new requirements set out by the "new economy". The question is, "which of the traditional techniques still work, and which techniques need to be revamped?" The authors outline marketing strategies that use traditional methods where appropriate but, where required, introduce new techniques. These techniques are part of a new, distinctive school of thought in marketing - the 'Digital School of Marketing'. Traditional marketing schools, for example, have observed the importance of moving fast - in the Digital School fast is not just important, it is crucial: it took Microsoft ten years to reach 100 million dollars in revenue, AOL spent nine years, Yahoo! spent five years, Onsale four, Amazon three, and Priceline spent just one and a half years reaching 100 million dollars in revenue. Speed is just one of the key lessons to learn from this book. Whether you are an entrepreneur out there on your own or a marketer in a large company, read on to discover how you can temper your marketing strategies to bring them in line with what is required today. Synopsis The high tech industry is expanding and will continue to expand rapidly. Every year it attracts new professionals, some of whom come from other industries that are very different in nature, especially where marketing is concerned. Also, these individuals, whilst technically very able, have limited understanding of marketing. This book will be the definitive guide to anyone involved in the marketing of high tech products and, as such will fill a gap for a book that describes all aspects of marketing management as practised by the most successful executives in the high tech industry. Although there is a plethora of books on the subject of the digital economy, e-commerce and high tech marketing this is the first book to actually provide a comprehensive understanding of the dynamics of the high tech markets. It also contains information on how companies in this sector need to position themselves correctly so that they can capture value; and to provide the information for the creation of a strategy to leverage their resources through co-operation with other companies. While some aspects of marketing strategy apply across many sectors, there are a number of factors that are distinctive to high-tech businesses. It is therefore of value to any manager in the high-tech industry to understand the specific challenges and opportunities that a marketing strategist will confront when operating within the high-tech industry. Marketing Strategies for the New Economy provides clear explanations of how and where value and profits typically are generated in the high-tech business and how management can develop and execute strategies to position their high-tech companies for lasting success. To give the book a practical edge beyond these concepts, the authors present a "critical path" which is a coherent framework that pulls together these concepts, enabling the reader to implement a winning strategy in this highly competitive field. This work is designed to provide a comprehensive understanding of the dynamics of the high tech markets. It presents examples of marketing plan structures, a high-tech marketing audit, and a chronology of major marketing breakthroughs.
The Next Economy
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Author : Elliot Ettenberg
language : en
Publisher: McGraw Hill Professional
Release Date : 2001-12-22
The Next Economy written by Elliot Ettenberg and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-12-22 with Business & Economics categories.
A powerful new approach to building customer commitment, loyalty, and market share Marketing guru Elliott Ettenberg has taken a close look inside scores of businesses, from traditional retail and manufacturing companies to sleek new dot-coms. What he has seen is an emerging trend that has many corporate strategists running scared. When baby boomers retire, the biggest spenders in history will dramatically cut back on spending, forcing retailers to duke it out that much harder for their shares of rapidly dwindling markets. To survive this dramatic power shift, businesses must adopt a new marketing paradigm based not on merely satisfying the customer, but delighting the customer. In The Next Economy, Ettenberg provides readers with just such a model and a set of powerful strategies that companies can use today to prepare themselves to thrive in the years ahead. With the help of many in-depth case studies, he schools readers in cutting-edge psychographic methods for identifying market segments in an economy driven by customer wants, rather than needs. He explains how to distinguish consumers from customers and describes proven techniques for forging long-term, highly profitable relationships with core customers. And he educates readers in the all-important "Four R's"Relationships, Retrenchment, Relevancy, and Rewardpowerful tools that can save any company.
Marketing Technology And Customer Commitment In The New Economy
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Author : Harlan E. Spotts
language : en
Publisher: Springer
Release Date : 2014-11-03
Marketing Technology And Customer Commitment In The New Economy written by Harlan E. Spotts and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-03 with Business & Economics categories.
This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Counter Attack
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Author : Brian Tracy
language : en
Publisher:
Release Date : 2011-01-20
Counter Attack written by Brian Tracy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-20 with Business planning categories.
With the economic upheaval we have all experienced in the new economy, it's hard not to feel that the way we do business is under attack. Traditions and the status quo have all been replaced with "New Normals," making it more and more difficult to find a clear-cut path to success. In this refreshingly authentic book, thirty-five business leaders from around the world with very diverse backgrounds have teamed up to share what's working now-so you can stop wondering and start profiting. As you read this book, you'll find that the authors and concepts in this book run the full gamut. From rags-to-riches stories of people who have raised themselves up by their bootstraps - from all across the globe to become prominent business leaders - to hard-hitting advice that seems like common sense. Unfortunately, common sense sometimes isn't common knowledge. These leaders also advocate some strategies that seem very "against the grain." The great news is that every author in this book has laid out their best advice from their own experience, so you can find what resonates with you and start implementing - and join in the economic COUNTER ATTACK
New Rules For The New Economy
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Author : Kevin Kelly
language : en
Publisher: Penguin
Release Date : 1999-10-01
New Rules For The New Economy written by Kevin Kelly and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-10-01 with Business & Economics categories.
The classic book on business strategy in the new networked economy— from the author of the New York Times bestseller The Inevitable Forget supply and demand. Forget computers. The old rules are broken. Today, communication, not computation, drives change. We are rushing into a world where connectivity is everything, and where old business know-how means nothing. In this new economic order, success flows primarily from understanding networks, and networks have their own rules. In New Rules for the New Economy, Kelly presents ten fundamental principles of the connected economy that invert the traditional wisdom of the industrial world. Succinct and memorable, New Rules explains why these powerful laws are already hardwired into the new economy, and how they play out in all kinds of business—both low and high tech— all over the world. More than an overview of new economic principles, it prescribes clear and specific strategies for success in the network economy. For any worker, CEO, or middle manager, New Rules is the survival kit for the new economy.
The Invisible Continent
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Author : Kenichi Ohmae
language : en
Publisher:
Release Date : 2000
The Invisible Continent written by Kenichi Ohmae and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
The Invisible Continent offers invaluable insight for individuals and companies seeking success in the twenty-first century.
The Next Economy
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Author : Elliot Ettenberg
language : en
Publisher: McGraw-Hill
Release Date : 2001-12-01
The Next Economy written by Elliot Ettenberg and has been published by McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-12-01 with Business & Economics categories.
A powerful new approach to building customer commitment, loyalty, and market share Marketing guru Elliott Ettenberg has taken a close look inside scores of businesses, from traditional retail and manufacturing companies to sleek new dot-coms. What he has seen is an emerging trend that has many corporate strategists running scared. When baby boomers retire, the biggest spenders in history will dramatically cut back on spending, forcing retailers to duke it out that much harder for their shares of rapidly dwindling markets. To survive this dramatic power shift, businesses must adopt a new marketing paradigm based not on merely satisfying the customer, but delighting the customer. In The Next Economy, Ettenberg provides readers with just such a model and a set of powerful strategies that companies can use today to prepare themselves to thrive in the years ahead. With the help of many in-depth case studies, he schools readers in cutting-edge psychographic methods for identifying market segments in an economy driven by customer wants, rather than needs. He explains how to distinguish consumers from customers and describes proven techniques for forging long-term, highly profitable relationships with core customers. And he educates readers in the all-important "Four R's"Relationships, Retrenchment, Relevancy, and Rewardpowerful tools that can save any company.
Marketing Strategy
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Author : Orville C. Walker
language : en
Publisher: McGraw-Hill Higher Education
Release Date : 2009-12-15
Marketing Strategy written by Orville C. Walker and has been published by McGraw-Hill Higher Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-15 with Industrial management categories.
Ch. 1. Market-oriented perspectives underlie successful corporate, business, and marketing strategies. 3. Ch. 2. Corporate strategy decisions and their marketing implications. 31. Ch. 3. Business strategies and their marketing implications. 57. Ch. 4. Understanding market opportunities. 85. Ch. 5. Measuring market opportunities : forecasting and market knowledge. 111. Ch. 6. Targeting attractive market segments. 133. Ch. 7. Differentiation and positioning. 153. Ch. 8. Marketing strategies for new market entries. 175. Ch. 9. Strategies for growth markets. 203. Ch. 10. Strategies for mature and declining markets. 227. Ch. 11. Marketing strategies for the new economy. 257. Ch. 12. Organizing and planning for effective implementation. 287. Ch. 13. Marketing metrics for marketing performance. 313.
New Economy Emotion
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Author : Alfredo Zingale
language : en
Publisher: John Wiley & Sons
Release Date : 2001-08-08
New Economy Emotion written by Alfredo Zingale and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-08-08 with Business & Economics categories.
Despite the hype, e-commerce involves approaches that have long been established in conventional markets. The main difference is one of customer intimacy and reach. Through online Customer Relationship Management (CRM), e-commerce allows for the first time the possibility of genuine one-to-one marketing and communication - even in mass markets. Examining both long- and short-term strategies as part of the groundbreaking New Economy Excellence series, New Economy Emotion clearly shows how to integrate existing strengths with the Internet's tremendous power for personal interaction in a powerful ongoing loop. Other titles in the New Economy Excellence series include: New Economy Edge: Strategies and Techniques for Boosting Online Profitability Jeremy Kourdi - 0471498440 New Economy Energy: Unleashing Knowledge for Competitive Advantage Sultan Kermally - 0471499633 New Economy Expression: Redefining Marketing in the Multi-Channel Age David Mercer - 0471500089