Marketing Strategies In The Commercial Bank Credit Card Field
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Marketing Strategies In The Commercial Bank Credit Card Field
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Author : H. Lee Mathews
language : en
Publisher:
Release Date : 1968
Marketing Strategies In The Commercial Bank Credit Card Field written by H. Lee Mathews and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Banks and banking categories.
Marketing Information Guide
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Author :
language : en
Publisher:
Release Date : 1954
Marketing Information Guide written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1954 with Marketing categories.
Transformative Consumer Research For Personal And Collective Well Being
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Author : David Glen Mick
language : en
Publisher: Routledge
Release Date : 2012
Transformative Consumer Research For Personal And Collective Well Being written by David Glen Mick and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Daily existence is more interconnected to consumer behaviours than ever before, encompassing many issues of well-being. This edited volume includes 33 chapters on a wide range of topics by expert international authors, including unhealthy eating, credit card mismanagement, alcohol, tobacco, and much more.
Consumer Behaviour Analysis
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Author : Gordon R. Foxall
language : en
Publisher: Taylor & Francis
Release Date : 2002
Consumer Behaviour Analysis written by Gordon R. Foxall and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Consumers Policy And The Environment
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Author : Klaus Günter Grunert
language : en
Publisher: Springer Science & Business Media
Release Date : 2005-03-29
Consumers Policy And The Environment written by Klaus Günter Grunert and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-03-29 with Business & Economics categories.
The role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption with active citizenship, which links consumption to modern social issues such as environmental protection, sound business ethics, and fair working conditions. Understanding consumers -- the way they buy products, the way they relate to questions of environmental importance, and the way they participate in public policy formulation processes –is of vital importance to modern society. In this book, eminent researchers examine contemporary issues related to the field of consumers, policy, and the environment.
Financial Services Marketing Of Credit Card Receptive To University Students In Uk
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Author : Alex Johnson
language : en
Publisher: GRIN Verlag
Release Date : 2014-02-27
Financial Services Marketing Of Credit Card Receptive To University Students In Uk written by Alex Johnson and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-27 with Business & Economics categories.
Bachelor Thesis from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: A, King`s College London, language: English, abstract: Credit cards have become a popular payment system used in many UK universities. Students in universities are turning to credit card companies for financial assistance with the aim of boosting their income and building credit history. This dissertation delves into the issue of marketing financial services of credit cards receptive to university students in UK. Chapter 1 presents the background of research, aims and objectives, and justification of study. The main aim of this research is to investigate the attitudes of students towards credit card services, and present student friendly promotional strategies expected from financial institutions. Chapter 2 provides an analysis of literature on the emergence of marketing financial services in UK and major aspects of credit card services in universities. This research integrates questionnaires with secondary sources, as discussed in chapter 3. The major findings in chapter 4 indicate that many students are not satisfied with credit card services because they lack financial knowledge. Further analysis in chapter 5 indicates that banks need to focus on financial education, personal selling, and internet marketing when promoting credit cards. Banks should collaborate with universities to promote credit card services and establish a long time relationship with students.
Management Laureates
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Author :
language : en
Publisher:
Release Date : 1992
Management Laureates written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Ejecutivos categories.
Catalog Of Copyright Entries Third Series
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Author : Library of Congress. Copyright Office
language : en
Publisher: Copyright Office, Library of Congress
Release Date : 1971
Catalog Of Copyright Entries Third Series written by Library of Congress. Copyright Office and has been published by Copyright Office, Library of Congress this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Copyright categories.
Developing And Managing A Successful Payment Cards Business
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Author : Jeff Slawsky
language : en
Publisher: Routledge
Release Date : 2017-05-15
Developing And Managing A Successful Payment Cards Business written by Jeff Slawsky and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-15 with Business & Economics categories.
The credit card industry today is a multi-trillion dollar business that employs hundreds of thousands of people across the globe and impacts literally billions of people every day. Yet there is no comprehensive book or reference material available in the marketplace that provides fact-based perspectives on how to develop and manage a successful card business - despite the significant demand from all those involved in the industry. Developing and Managing a Successful Payment Cards Business offers information, analysis, observations, perspectives and advice on developing and managing a card business. There is comprehensive coverage of all areas including card business strategy, product development, customer acquisition and retention strategies, and product marketing techniques. The book also reviews underlying infrastructure components relating to operations and systems including risk management and transaction processing and suggests improvement techniques. There is detailed discussion on portfolio performance and profitability evaluation, as well as new technology developments and emerging payment systems such as chip cards and mobile payments.
Management Laureates
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Author : Arthur G. Bedeian
language : en
Publisher: Routledge
Release Date : 2018-04-17
Management Laureates written by Arthur G. Bedeian and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-17 with Business & Economics categories.
First published in 1996. This volume compiles the autobiographies of the management discipline’s most distinguished laureates. Prior to this publication, the available management literature provided little insight into the personal and intellectual lives - the frustrations as well as the triumphs - of the individuals in the management discipline. Although such understanding could be conveyed in many forms, perhaps the most intimate and fascinating of these for gaining behind-the-scenes insights is the autobiography. Thus, the autobiographies in this volume, as in the five companion volumes, offer the reader not only a glimpse of the subjective determinants and personal experiences of the management discipline’s most distinguished laureates, but also a deeper understanding of what management is and what it is becoming. The various accounts reflect a diversity of approaches, interests, and experiences.