Marketing Strategy For Small Manufacturers In Japan
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Marketing Strategy For Small Manufacturers In Japan
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Author : 山本久義
language : en
Publisher:
Release Date : 2004-11
Marketing Strategy For Small Manufacturers In Japan written by 山本久義 and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-11 with categories.
Marketing Strategies And Distribution Channels For Foreign Companies In Japan
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Author : Erich Batzer
language : en
Publisher: Routledge
Release Date : 2019-03-22
Marketing Strategies And Distribution Channels For Foreign Companies In Japan written by Erich Batzer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-22 with Political Science categories.
This book gives an account of concrete market situations and describes marketing strategies and distribution channels of German manufacturing firms, German and foreign trading firms and Japanese partner firms on the Japanese market in important product areas.
International Marketing Theory Of Capturing Japans Market
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Author : Patrick Niedenführ
language : en
Publisher: GRIN Verlag
Release Date : 2014-02-17
International Marketing Theory Of Capturing Japans Market written by Patrick Niedenführ and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-17 with Business & Economics categories.
Project Report from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Southern Illinois University Carbondale (College of Business), course: International Marketing, language: English, abstract: Presented here is Carbondale Consulting Crew’s analysis of opening a new market for Arlington Plating Company’s service in the country of Japan. Included in the analysis is a very concise marketing plan, which will assist Arlington Plating Company in making the decision of whether or not they should proceed. In this marketing plan, many factors that could affect the company’s success are reviewed; such as the legal environment of Japan, the cultural and political environment, as well as the economic environment. Along with those factors is the competitive environment. We not only looked at the general competitive environment of other chroming services, but specific competition as well. In general terms, we concluded that Arlington Plating Company’s toughest competition would most likely be Japan’s quickly developing country. The continuous updating of the company’s plating technology will potentially be exhausting and a difficult hurdle to overcome. When speaking in specifics, there are a few other plating and chroming companies that will be competing in unison with our service. Furthermore, Carbondale Consulting Crew went very in-depth when carefully choosing a target market. With Japan being one of the top leaders in car and motorcycle manufacturing, it was decided it would be tactful to target the three leading car manufacturers, as well as the three leading motorcycle manufacturers: Toyota, Nissan, Honda, Yamaha, and Suzuki. Other things to consider were strengths, weaknesses, opportunities, and threats. Strengths and Weaknesses included would be APC’s unique technique and sustainable competitive advantages such as patents (strength) and unawareness of doing business internationally (weakness). Opportunities and threats include the fact that Japan is one of the top vehicle manufacturers in the world (opportunity), and competition (threat). It was decided by the Carbondale Consulting Crew that Arlington Plating Company’s mode of entry would be licensing, due to the fact that contractual agreements are normally the most successful modes for business-to-business industries. Projected profits were hypothesized as well in our analysis. Finally, a plan for promotion, product, price, and physical distribution was implemented.
Leveraging Japan
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Author : George Fields
language : en
Publisher: Jossey-Bass
Release Date : 2000
Leveraging Japan written by George Fields and has been published by Jossey-Bass this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world's second largest market. Certainly, as the Japanese economy continues to rebound, more and more companies will continue to stake and build their presence there and use it as a springboard to enter other growing Asian markets. In Leveraging Japan, three leading authorities on market strategy and Japan present the new rules of Japanese marketing and discuss the evolution of other emerging Asian markets. These experts then share the same strategies that they've used to help American Express, Avon, Levi Strauss, and KFC, among other multinational companies, successfully establish a presence in Japan and leverage that presence to enter other Asian markets. To read the first chapter from this book, click here.
Small And Medium Sized Enterprises In Japan
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Author : Yanhui Zhang
language : en
Publisher: GRIN Verlag
Release Date : 2005-05-19
Small And Medium Sized Enterprises In Japan written by Yanhui Zhang and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-05-19 with Business & Economics categories.
Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Northampton, language: English, abstract: Japan is the second largest industry nation in the world. At the end of World War II Japan was in ruins and lagged far behind the industrialized and experienced western nations. However, it has managed to compete against almost all other countries in relatively short time without any appreciable help. The small and medium-sized enterprises (SMEs) as the main corporation form have played a crucial role for the country’s miracle and development of the modern economy after the war, as large companies were all destroyed, people have lost their livelihood and world markets were shrinkage. Today, the small and medium-sized enterprises are still serving as the driving and dominant force for the domestic economy. According to JETRO (2002), the total number of small and medium-sized enterprises in Japan are 6.51 million, which represent 99.1 % of the total businesses (excluding primary industry); SMEs’ contribution amounts to 81% of the total employment (excluding employment in the prime industries), 51.7% of the total shipment of manufacturing industry, 61% of the total sale in the whole sale and 78% in the retail. Clearly, the growth of the Japanese SMEs depends on several success factors, such as technologies, marketing skills, capital funds and effective resource management in the last four decades (Ohmea, 1982). However, some western countries like U.K. and France were using the same development strategy as Japan after the World War II, and their economies still declined dramatically competing with Japan. Therefore, there must be some special influential factors in the Japanese companies that are totally different from western models. This paper focuses mainly on the socio-cultural development of SMEs in Japan with typical Japanese characteristics and analyses the influential yet distinguishing success factors and their implications for the Japanese SMEs. The paper will further approach the socio-cultural disadvantages of the existing systems and the government roll for Japanese SMEs and draw conclusion in the last section.
Small Business Policy In Japan And The United States
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Author : Yuko Aoyama
language : en
Publisher: Institute of International Studies International Institute o
Release Date : 1996
Small Business Policy In Japan And The United States written by Yuko Aoyama and has been published by Institute of International Studies International Institute o this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Samll business categories.
Make It Happen
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Author : Robert Peterson
language : en
Publisher: CreateSpace
Release Date : 2015-04-04
Make It Happen written by Robert Peterson and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-04 with categories.
For much of the twentieth century, engineering, sales, and quality products defined Japanese businesses and drove the country's economic success. Today, deflation, an aging population, and a series of weak economic reforms have dealt a devastating blow to the national economy. Signs of a Japanese resurgence, however, are there for those who know what to look for. One such person is Robert E. Peterson. A marketing consultant, Peterson came to Japan in 1982 to help Toyota build its international marketing strategy. He never left. Peterson notes marketing lacks a core function in the Japanese business model. Positions such as chief marketing officers (CMO) simply do not exist in the typical business. As such, even though Japan has a strong and positive brand image internationally, the nation's businesses lack the training to effectively market themselves to the international community. "Make It Happen!" is both a challenge and primer to Japan's corporate culture. Peterson applies his experience, training, and outsider's eye to the problem of Japanese marketing, combining a thorough explanation of marketing basics with insights into how small to midsize businesses can develop their own marketing strategies to increas
Marketing In Japan
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Author : Ian Melville
language : en
Publisher: Routledge
Release Date : 1999
Marketing In Japan written by Ian Melville and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan. Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville; in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo's Sophia University completing a PhD in the subject at Tokyo University. Marketing in Japan is an important book that will ensure that readers become well equipped to deal with increasing their business in Japan. Aimed at firms of all sizes wishing to enter or expand in Japan. Is written by someone who has already been successful in this area. Focus is on the mechanics of marketing and distribution, not generalities about the market.
Cracking The Japanese Market
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Author : James Morgan
language : en
Publisher: Simon and Schuster
Release Date : 1991-04-04
Cracking The Japanese Market written by James Morgan and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-04-04 with Business & Economics categories.
Global business today is played by new rules -- many of which are being written by the Japanese and their remarkably successful companies. Because the Japanese are redefining business as we know it, Western companies expecting to profit from the new global marketplace must first learn to compete and succeed against the Japanese in Japan. James C. Morgan, Chairman of Applied Materials, Inc., the leading supplier of advanced processing equipment to the worldwide semiconductor industry which does about forty percent of its business in Japan, and J. Jeffrey Morgan, who has worked in Tokyo on the "inside" at Mitsui & Co., Japan's oldest trading conglomerate, contend that apathy and ignorance have prevented many Western companies from capitalizing on the enormous opportunities for business in Japan. In this brilliant examination of Japanese markets, companies, and business practices -- with special emphasis on the establishment of Applied Materials Japan -- the Morgans, father and son, assert that success in the world of Japanese business is determined by two factors: technology and relationships. Candidly discussing their own mistakes and failures as well as their triumphs, the authors provide invaluable insights into the specific challenges facing Western companies in establishing a presence in Japan: problems in financing the venture, product design and production, marketing and distribution, and most important, creating long-term relationships or "putting on a Japanese face." The extraordinary success of Applied Materials Japan -- hailed by George Bush on the campaign trail in 1988 as "a model for all America" -- is testimony to the valuable lessons to be learned from this book. The Morgans provide a clearly written, step-by-step framework for reorienting company thinking, revising corporate strategy, and revitalizing any organization for world class competitiveness. Using vivid examples of Western companies that have both succeeded admirably and failed miserably in Japan, Cracking the Japanese Market is a straightforward examination of what it takes to compete successfully there -- and by extension in the world today.
Choose And Focus
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Author : Ulrike Schaede
language : en
Publisher: Cornell University Press
Release Date : 2008
Choose And Focus written by Ulrike Schaede and has been published by Cornell University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Examines how "choose and focus" strategies, whereby corporations concentrate on core areas and spin off unrelated businesses, have completely altered the strategic logic of Japan's previous industrial architecture.